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All ADM Blog Posts Tagged 'mobile' (140)

Dealerships: It's Time to Go Mobile!

Automobile dealers have been urged by marketing experts to develop a mobile strategy but some have trouble seeing why they should do so when their traditional methods seem to be working. The answer is that some do not see the potential in exploring options such as mobile websites or mobile apps for dealerships.…

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Added by Dmitriy Goroshin on September 10, 2013 at 3:26pm — No Comments

Breaking News – Yelpers Now Able to Post Reviews from Mobile Devices



Mark Clagett, Cobalt Reputation Management Specialist
by Mark Clagett, Reputation Management Specialist


Yelp's been busy this…
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Added by Cobalt on August 16, 2013 at 3:00pm — No Comments

Text Marketing Ideas For Your Dealership



There are different forms of mobile marketing and each can be beneficial to your car dealership. Considering 85% of Americans own a cell phone, while…

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Added by Darial Clewis on August 1, 2013 at 1:00pm — No Comments

Does Your Dealership Need a Mobile Website?

You are not alone if your are thinking something along the lines of, “I already have a website, do I really need a mobile website?”  This is a natural reaction on many levels. The simple and fast answer to this question is, “Yes, you do need a mobile website and you need it badly.”  In this article, we will look at the reasons that you need a mobile website and why you should immediately begin taking steps to create one for your visitors.…

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Added by David Farmer on June 26, 2013 at 1:14pm — 1 Comment

8 Reasons To Shift Your Ad Budget To Mobile

If 40% traffic and nearly half of all digital leads coming from smartphones isn't enough to get you 2nd guessing the way you spend your ad budget, maybe a better understand of what's out there will. Today, there are dozens of advertising opportunities and 200k+ apps and games that your customers engage with each day. While most dealerships are content with the highly competitive PPC market, our team has been testing and validating the greater mobile ad space. There is a world of…

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Added by Amir Shah on June 18, 2013 at 2:08pm — No Comments

Next Generation Vehicle Purchaser - Is Your Dealership Ready?

Is your dealership ready for the next generation of consumer buying power?  If your in need of help or a FREE online audit assessment, please do not hesitate to contact us at:

http://www.cheryllynninternational.com/cardealership

Warmly,

Cheryl

905.981.8761

Added by Cheryl Lynn on May 3, 2013 at 2:04pm — No Comments

Stop Spraying and Praying With a Mobile Marketing Strategy



Do you know to effectively ensure you're reaching all your potential customers? Watch this weeks Think Tank Tuesday to find out the steps you should be taking, and where you should be focusing your marketing strategy.

Added by Paul Potratz on April 10, 2013 at 9:18am — No Comments

Efficiency and Connection in the Mobile Market

In several aspects of the business world, thinking like a consumer will help you to better market to their needs. This includes knowing how your customers communicate and gather information, which has been changing rapidly as more and more people are using mobile devices and smartphones to search for information online.

It is forecasted that the mobile…

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Added by Rebecca Kon on March 14, 2013 at 2:30pm — No Comments

How to Communicate with Mobile Customers

It’s becoming more common for customers to shop, communicate and conduct daily business using their mobile devices.

If you are selling cars in a dealership, I’m guessing you’ve received many responses from…

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Added by Josh Vajda on February 27, 2013 at 6:00am — 4 Comments

Are You Mobilized? 10 Tips for Optimizing Your Website for Mobile Devices [Pro Tips]

Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. Half of the mobile automotive search audience performs longer term research but roughly half (49 percent)  look to make a purchase within the day. However 36 percent of…

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Added by Joe Schwartz on January 31, 2013 at 5:30am — No Comments

Automotive Mobile Marketing 101: 6 Tips Get You Found on the Phone

People are increasingly using smartphones and other mobile devices to search the Web.

Your site needs to be optimized for mobiles in order for them to find you.

1) Target Mobiles with Ads

Ad networks let you…

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Added by Joe Schwartz on January 29, 2013 at 8:36am — No Comments

Local Digital Ads Take Center Stage for SMBs in 2013

More SMBs pay attention to mobile

Highlights from eMarketer:

  • US local digital advertising will reach $24.5 billion in 2013, a 25% share of total local ad budgets
    • That’s an increase of 31% over 2012, vs. a 7.6% rise expected for national digital advertising
  • Display ads and paid search together will account for 60% of total local digital advertising
  • Three-quarters of SMBs reported…
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Added by Joe Schwartz on January 28, 2013 at 5:30pm — No Comments

Mobile Paid Search Growing Much Quicker Than Expected [Adobe Research]

Adobe researchers have found that mobile traffic is growing much more quickly than expected. Mobile, including both smartphones and tablets, now represents 20% of spend and impressions in paid search — double the amount of traffic from a year ago.…

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Added by Joe Schwartz on January 21, 2013 at 2:30pm — No Comments

Can Car Buying Ever Go Digital? [Research Study]

From eMarketer: In 2011, more than three out of 10 US new-car buyers said they were likely to purchase…

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Added by Joe Schwartz on January 21, 2013 at 6:00am — No Comments

Are You Mobilized? The Auto User's Stage in the Sales Funnel

Due to the split nature of the Auto category, mobile users’ stage in the purchase decision making process is an important factor to incorporate when planning a successful campaign. According to Nielsen/Telemetrics, whether user activity occupied the top or bottom end of the purchase funnel, over one-third of mobile Auto users knew exactly what they were…

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Added by Joe Schwartz on January 20, 2013 at 3:25pm — No Comments

Are You Mobilized? Four Distinct Auto Mobile Users. Four Unique Opportunities.

In my last installment of this series of posts on the…

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Added by Joe Schwartz on January 19, 2013 at 7:22am — No Comments

Are You Mobilized? Auto Mobile User Profiles: What You Need To Know

Audience profiling is a highly useful technique employed by marketers in general.  For automotive mobile marketing professionals…

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Added by Joe Schwartz on January 18, 2013 at 4:30am — No Comments

Are You Mobilized? Defining the Automotive Mobile User.

The Auto category’s mobile audience consists of mainly Caucasian males between the ages of 25 and 44. Their annual household income ranges between $50-100k as they are employed full time with their education ranging from some college to post-bachelor experience. Though females only occupy 36% of the total Automotive category, they spend a great deal of time with the Auto Parts & Services subcategory, revealing critical topic-specific…

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Added by Joe Schwartz on January 17, 2013 at 3:00pm — No Comments

Are You Mobilized? Reaching an Infrequent Mobile User.

In response to some comments I've received on a prior post, Why Automotive Mobile Marketing is So Important [Infographic], I plan to focus my…

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Added by Joe Schwartz on January 17, 2013 at 7:00am — No Comments

Why Automotive Mobile Marketing is So Important [Infographic]

The good folks of Microsoft Tag prepared a neat infographic to illustrate the world of mobile marketing and why this (mobile) channel is so important. Here are the highlights:

  • Of the world’s 4 billion mobile phones in use, 1.08 billion (27%) are smartphones and 3.05 billion (75%) are SMS enabled. By 2014, mobile Internet should take over desktop Internet usage.
  • 86% of mobile Internet users are using their devices while…
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Added by Joe Schwartz on January 15, 2013 at 12:00pm — 13 Comments

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