Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…Continue
Added by David Metter on April 18, 2016 at 1:45pm — No Comments
Added by Josh Whitlatch on March 10, 2016 at 1:24pm — No Comments
How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking…Continue
Added by David Metter on March 7, 2016 at 10:00am — No Comments
Business now is more demanding than ever. Especially having in mind the new technologies that are constantly being developed, practically on a daily basis.
When it comes to the automotive industry, car dealers need to use everything they have at their disposal – and yet not wander off or go astray. In order to do that, there are certain rules that need to be followed.
Added by Thomas F. Jung on March 2, 2016 at 6:30am — No Comments
Today, I’d like to focus on an advancing technology promoted by the “big guys” (Apple and Google) that soon will revolutionize the way retail promotions and loyalty programs are administered.
Added by Elena Ciccotelli on February 25, 2016 at 6:34am — No Comments
Added by David Metter on February 11, 2016 at 12:32pm — No Comments
Our industry is synonymous with innovation, better yet – I believe the automotive industry defines both innovation and opportunity. Yet, everything is relative. Coming from a company that serviced the retail, hospitality and travel industries (in addition to automotive), I know firsthand that…Continue
Added by David Metter on February 1, 2016 at 8:00am — No Comments
What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the…Continue
I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …Continue
Added by David Metter on January 21, 2016 at 12:59pm — No Comments
Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear…Continue
Added by David Metter on January 7, 2016 at 12:00pm — No Comments
You are never too old to set another goal or to dream a new dream. - C. S. Lewis
Holy speed of light, Batman! Another year has blown past in a…Continue
Added by Big Tom LaPointe on December 30, 2015 at 8:30pm — No Comments
Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest…Continue
Added by David Metter on December 29, 2015 at 6:04am — No Comments
As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more.…Continue
Added by David Metter on December 18, 2015 at 9:30am — No Comments
Mobile tablets are great for streamlining processes and increasing productivity; that is, until the battery dies just before the afternoon rush begins. Every brand is different, but mobile tablet batteries can last anywhere from five to twelve hours. Heavy usage and wi-fi connectivity can…Continue
Added by Erik Nachbahr on December 2, 2015 at 9:54am — No Comments
In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the…Continue
Added by David Metter on November 27, 2015 at 4:30am — No Comments
Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close…Continue
Added by David Metter on November 23, 2015 at 5:27am — No Comments
For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…Continue
Added by Joey Little on November 13, 2015 at 12:06pm — No Comments
More than fifty percent of car shoppers are viewing dealership websites with their mobile devices, so having a mobile marketing strategy to connect with them is not only recommended, but critical for future survival. The benefits of "going mobile" are many and well documented, including the ability to make relevant offers…Continue
The mobile industry is not just booming; it’s taking over completely.
Added by Joey Little on November 10, 2015 at 12:35pm — No Comments
Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.
In other words, consumers will…Continue