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All ADM Blog Posts Tagged 'mobile' (160)

Don’t Let Your Video Become a Flash In the Pan

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest…

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Added by Brian Cox on August 29, 2014 at 4:34am — 1 Comment

What Is a Customer’s Location Data Worth?

Geo-targeting and geo-fencing technology has been around for many years.

Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download…

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Added by Mike Gorun on August 26, 2014 at 3:00am — 1 Comment

Which Should You Choose: Adaptive or Responsive Design?



John Loschky, Sr. Mobile Product Manager
by John Loschky, Sr. Mobile Product Manager

The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” …

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Added by Cobalt on August 20, 2014 at 10:51am — No Comments

Mobile Marketing: The Automotive Game Changer

 

According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.

 

 …

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Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments

How To Manage The Millennial Car Shopper : AutoTrader Mobile Millennial Case Study

AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.

Millennials have the pedal to the mobile metal and are shaking up the automotive…

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Added by Josh Knutson on August 20, 2014 at 6:38am — No Comments

#AutoMarketing? Mobile Is Last

For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!?

We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.

So, as we always do, we decided to gather the data, set up the experiment and test…

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Added by Larry Bruce on August 4, 2014 at 6:00am — 18 Comments

Mobile Marketing and Effective Follow Up

When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern.

1) We are thinking about whether a dealership has a mobile optimized website, and

2) We are thinking about whether or not the dealership is suited well for a text messaging campaign. 

In the case of needing a mobile optimized website, it doesn’t really matter what your business sells, your location will benefit on a local level from having a mobile optimized website. …

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Added by Mike Maggs on July 17, 2014 at 6:00am — No Comments

Walmart Gets Into the Loyalty Program Arena

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for…

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Added by Mike Gorun on July 15, 2014 at 6:00am — No Comments

The Various Profitable Uses for SMS Text Message Marketing

Auto Dealerships are now taking advantage of SMS Text Message marketing to build a more profitable business.  What text messaging offers the dealership is the ability to construct a contact database from the mobile telephone numbers of their patrons.   Of course, having a contact database is not significantly different from having an email or newsletter list, except for people’s response to receiving text messages.  Currently, according to multiple research firms, SMS messages are opened and…

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Added by Mike Maggs on July 14, 2014 at 8:30am — No Comments

New Challenges That Come With the Use of Mobile Technology

The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business.  The headache comes as a result of the new questions that mobile device use causes business owners to ask:

1)      Will customers and prospects still visit my website? If so, how can they see it on that little screen?

2)      If they are on the phone and not at their computer, will they read my emails?

At the same…

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Added by Mike Maggs on July 11, 2014 at 8:30am — No Comments

Being Where Your Customers Are

As an Auto Dealer, you know that one of the most important parts of your business is marketing and promotion.  Reaching people with the right message about what you do is crucial to getting prospects to try you and getting customers to come back to you.  In just the last two decades, there has been a dramatic shift from reaching people by newspapers, radio and broadcast television to reaching them on their personal computers.  That does not mean that the need to advertise in newspapers,…

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Added by Mike Maggs on July 10, 2014 at 8:00am — No Comments

Different Ways to Use Mobile Marketing to Generate More Profits

It is clear that people are spending more time than they used to, accessing the Internet from their mobile devices.  As a matter of fact, according to a report in E-Marketer, a leading marketing news and research company, as of mid 2011, people are on average spending at least one hour engaged on their mobile phones throughout the day.  In the United States, that is a 30% increase over the calendar year in 2010.  It is safe to say that for the near future, businesses will have to be…

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Added by Mike Maggs on July 7, 2014 at 6:00am — No Comments

More and More Consumers Opt in to the Mobile Text Quote Button

We installed our “Text Quote Button” at a Ford dealership and we continue to see an increase in mobile activity off their desk top website each month.  Since the install of the Web To Text Lead Generator, consumer  mobile leads almost doubled in 3 short months.  

Consumers surveyed say, it makes it easier to negotiate and found the text option refreshing.  

One consumer who came to the Florida area from Tennessee on vacation opted in for a text quote on a new truck and…

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Added by Mike Maggs on July 2, 2014 at 6:15am — No Comments

Google Android Auto: What It Means For Your Dealership

Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system creating a unified in-car experience.

Smartphones are…

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Added by Josh Knutson on June 26, 2014 at 10:00am — 2 Comments

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…

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Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments

eBook: Servicing The Mobile Shopper At Your Dealership

How Today's Smartphone Shoppers Are Utilizing Mobile To Satisfy Their Automotive Service Needs.…

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Added by Josh Knutson on June 9, 2014 at 6:49am — No Comments

Volvo Announces In Car Service Appointment Scheduling: What That Means For Dealers

Every day automotive manufacturers announce new technology they plan to introduce into their vehicles. Tuesday, Volvo announced that their XC90 will not only tell the driver when it’s time to visit the garage, but also…

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Added by Richard Holland on June 5, 2014 at 5:43am — 2 Comments

Effective Mobile Marketing Trends in the Automotive Industry

Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.

Here's what has been…

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Added by Elena Ciccotelli on May 29, 2014 at 1:48pm — 2 Comments

The Future of Mobile Marketing for Automotive Retailers

 

 

 

In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…

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Added by Elena Ciccotelli on May 21, 2014 at 9:04am — 4 Comments

The Wall Street Journal : ON Your Smartphone, IN Your Car ~ The Connected Car Race Ensues

The long-promised demolition of the barriers that separate drivers from the information and entertainment available through smartphone apps is finally shifting into high gear.





Driven by consumer gripes—and by visions of new…
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Added by Josh Knutson on May 19, 2014 at 9:00am — 9 Comments

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