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All ADM Blog Posts Tagged 'mobile' (218)


Influencer
The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…

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Added by David Metter on May 24, 2016 at 7:43am — No Comments

Make Your Website Think Mobile

Modern world is full of mobile technologies. Every day new gadgets and other stuff appear to ease our life. It’s great to have everything you need on hand, and if you still don’t get used to modern technologies it’s may be harmful for your business. People love their smart phones & your customers too! Everyone wants to find everything they need online. Sometimes dealer mobile websites seems ridiculous & unnecessarily because dealership already spent a lot of time on perfecting their…

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Added by Maria Smith on April 26, 2016 at 11:34pm — No Comments


Influencer
How to Combat Loyalty Program Fatigue

The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.

 

Most consumers do still participate in their…

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Added by Mike Gorun on April 22, 2016 at 5:57am — No Comments


Influencer
3 Ways to Rev Up Revenue This Tax Season

April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…

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Added by David Metter on April 18, 2016 at 1:45pm — No Comments

Why Beacons are a Marketers new best friend

 …

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Added by Josh Whitlatch on March 10, 2016 at 1:24pm — No Comments


Influencer
Solving the Attribution Confusion

How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking…

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Added by David Metter on March 7, 2016 at 10:00am — No Comments

Car Dealer Texting and TCPA Compliance

Tcpa texting rules

Business now is more demanding than ever. Especially having in mind the new technologies that are constantly being developed, practically on a daily basis.



When it comes to the automotive industry, car dealers need to use everything they have at their disposal – and yet not wander off or go astray. In order to do that, there are certain rules that need to be followed.

 



What rules should your dealership…

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Added by Thomas F. Jung on March 2, 2016 at 6:30am — No Comments


Influencer
New Marketing Techniques for Smartphones' Virtual Wallets

Today, I’d like to focus on an advancing technology promoted by the “big guys” (Apple and Google) that soon will revolutionize the way retail promotions and loyalty programs are administered.

I…

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Added by Elena Ciccotelli on February 25, 2016 at 6:34am — No Comments


Influencer
The Mobile Tipping Point

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Added by David Metter on February 11, 2016 at 12:32pm — No Comments


Influencer
The Mobile State of the Union: How Does the Automotive Industry Compare?

Our industry is synonymous with innovation, better yet – I believe the automotive industry defines both innovation and opportunity. Yet, everything is relative. Coming from a company that serviced the retail, hospitality and travel industries (in addition to automotive), I know firsthand that…

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Added by David Metter on February 1, 2016 at 8:00am — No Comments

Unchain Your Sales Force: Why you Need A Mobile CRM

What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the…

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Added by John Bottone on January 25, 2016 at 4:27am — 1 Comment


Influencer
The Conference “Pay-to-Play” Mentality: Is it in Your Best Interest?

I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …

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Added by David Metter on January 21, 2016 at 12:59pm — No Comments


Influencer
Cracking the Conversion Code

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear…

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Added by David Metter on January 7, 2016 at 12:00pm — No Comments


Influencer
2016 Digital TO-DO list: 7 MUSTS for selling cars next year

You are never too old to set another goal or to dream a new dream. - C. S. Lewis 

Holy speed of light, Batman! Another year has blown past in a…

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Added by Big Tom LaPointe on December 30, 2015 at 8:30pm — No Comments


Influencer
Four Simple Steps to Increase Website Conversion

Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest…

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Added by David Metter on December 29, 2015 at 6:04am — No Comments


Influencer
5 Digital Trends Sticking Around for 2016

As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more.…

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Added by David Metter on December 18, 2015 at 9:30am — No Comments

10 Tips to Extend the Battery Life of Your Mobile Tablets

Mobile tablets are great for streamlining processes and increasing productivity; that is, until the battery dies just before the afternoon rush begins. Every brand is different, but mobile tablet batteries can last anywhere from five to twelve hours. Heavy usage and wi-fi connectivity can…

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Added by Erik Nachbahr on December 2, 2015 at 9:54am — No Comments


Influencer
Google Auto Says Mobile is the Place to Be

In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the…

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Added by David Metter on November 27, 2015 at 4:30am — No Comments


Influencer
Not in My Backyard! How to Protect Your Turf with a Geofence

Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close…

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Added by David Metter on November 23, 2015 at 5:27am — No Comments


Influencer
The Cross-Device Shopping Journey: Part II

Bridging the Cross-Device Gap

For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…

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Added by Joey Little on November 13, 2015 at 12:06pm — No Comments

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