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All ADM Blog Posts Tagged 'mobile' (180)

Putting Showrooming In Perspective

As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may…

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Added by David Metter on May 12, 2015 at 10:51am — No Comments

Six Fast & Furious Tips on Mobile Marketing for Auto Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape.  Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.

1.     Mobile is Exploding

29% of web traffic page views are…

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Added by David Metter on May 5, 2015 at 5:30am — No Comments

Mobilegeddon Mobile Friendly Websites

How Is Mobilegeddon Going To Change Your Rankings?

The Truth About ‘Mobilegeddon’ and the Impact On Your…

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Added by Jonathan Floyd on April 23, 2015 at 5:30am — No Comments

From the Trenches - Are you ready for a-Commerce and v-Commerce?

You believe you finally have this e-Commerce thing down pat and you're getting serious about this m-Commerce thing (mobile) because you heard Google is going to start penalizing those sites that are not mobile optimized.  Let me introduce…

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Added by Tom Gorham on April 10, 2015 at 2:00pm — 2 Comments

Infographic: How Geo-Conquest and Geo-Targeted Mobile Advertising Works for Auto Dealers

Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…

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Added by Elena Ciccotelli on April 9, 2015 at 9:15am — 1 Comment

Consumers Like Video So Much They’re Paying More To Watch It

Video, and especially mobile video, is fast becoming the media of choice for consumers of all ages. From the cable-free movie, to online streaming services, to the latest and greatest phone apps storming the scene, we are all consuming data at a record pace. According to a…

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Added by Timmy D. James on April 1, 2015 at 6:30am — No Comments

Top Ten Blogs and News for Auto Dealers: March 14 - 20

Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!



In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for…

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Added by Lisandra Ramos on March 20, 2015 at 1:15pm — No Comments

Edmunds.com Belittles a Dealer’s Intelligence for the Second Time Around (Only Worse)

edmunds2 I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash.  Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…

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Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments

Top 3 In-Store Digital Shopping Myths Debunked

The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?

What they discovered:



Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…

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Added by Josh Knutson on March 12, 2015 at 7:30am — 1 Comment

Auto/Mate Launches New Website With More Dealership Management System Educational Resources for Auto Dealers

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – February 2nd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the launch of a new website with more dealership management system (DMS) educational resources for auto dealers. The new website is easier to navigate and optimized for mobile devices, so dealers can access the latest company news and DMS information on the go.…

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Added by Mike Esposito on February 2, 2015 at 5:30am — No Comments

Auto/Mate Launches Option/Mate Mobile F&I Menu Solution, Improving Customer Experience

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – January 19th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) today launched Option/Mate™ Mobile, a mobile-optimized version of its advanced F&I menu solution for auto dealers. F&I managers using Auto/Mate's dealership management system (DMS) can now offer customers at their auto dealerships a variety of menu presentations on a mobile tablet. Option/Mate Mobile allows the…

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Added by Mike Esposito on January 19, 2015 at 10:00am — No Comments

AutoMotion Integrates Beacons into its Mobile App Location Targeting Technology

AutoMotion’s comprehensive Location Targeting technology now includes beacon micro-targeting capabilities.

Beacon-Promo-Image-Blue-Top-Press-release-simple-picture--saved-for-web-

Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.

The AutoMotion…

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Added by Josh Knutson on January 19, 2015 at 6:47am — No Comments

It’s All Going Mobile. We Get It. Now What?

Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble…

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Added by J.D. Rucker on January 2, 2015 at 10:52am — 28 Comments

The Evolution of Email Marketing in a Mobile World



Bill Cress, Cobalt Performance Improvement Consultant
by Bill Cress, Performance Improvement Consultant

Is Your Email Campaign Optimized for Mobile?

According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails…

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Added by CDK Global on December 23, 2014 at 10:30am — 5 Comments

How To: Handling The Showrooming Customer At Your Dealership – AutoMotion Webinar

Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:

  • Are customers shopping your competitors right on your showroom floor?
  • Has your dealership become over-run with smart phone engaged consumers, and you…
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Added by Josh Knutson on December 10, 2014 at 7:30am — No Comments

Take Our Survey for a Chance to Win $400!

Auto/Mate Dealership Systems is conducting a survey on the usage of mobile tablets in the dealership. How many of you are using mobile tablets in the sales process, in the F&I process and in fixed ops? We would like to find out and we appreciate your input!

 

We're inviting all auto dealer personnel to participate. Participants who complete the survey will be entered into a random drawing to win a $400 Visa gift card. In less than ten minutes--or the time it takes to finish…

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Added by Mike Esposito on November 18, 2014 at 10:57am — No Comments

What’s in Your Wallet?

A couple generations ago, if you didn’t carry cash on your person, perhaps a personal check was accepted at your favorite store.  Then credit cards became an option, followed quickly by debit cards.  And now, with technology changing seemingly overnight, two new payment options are becoming available to…

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Added by Mike Gorun on November 7, 2014 at 12:49pm — No Comments

The Top Ten Auto News Stories of the Week: October 25 - 31

Happy Halloween and TGIF, Auto Professionals! It’s been a busy week, but that’s no reason to fall behind on the latest auto industry news and blogs. As always, we’ve got your back.

In this week’s Top 10, you’ll learn about mobile search and video, zombie cars, how you can…

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Added by Lisandra Ramos on October 31, 2014 at 1:32pm — No Comments

Mobile that Sells Like Hotcakes

If one trend frames this decade it’s how mobile technology puts valuable and often quite necessary yet rather common tools at our fingertips. 

It seems there’s very little that cannot be accomplished today by accessing resources and applications at our fingertips on these small electronic devices we call mobile, whether a smartphone,…

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Added by Jeff Cotton on September 30, 2014 at 1:11pm — No Comments

The Digital Marketing Advantage GM Dealers Don’t Know They Have

 

GM Releases Information On The Future Of Its Connected Car Strategy:

 

But The REAL Questions Are:

  • What does this mean for the future of in-car connectivity?

  • Why does this matter for my dealership?

Debrief ---------------

Mary Chan, General Motor’s President of the Global Connected…

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Added by Josh Knutson on September 23, 2014 at 7:30am — 3 Comments

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