Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by sara callahan on May 10, 2018 at 6:30am — No Comments
Bad driving habits create accidents. You know that. That's why you are a very attentive driver and you pay attention to every detail. No one is perfect, but you consider yourself a decent driver. But, what about the other drivers on the road with you? The fact is, other drivers are impossible to control and their bad actions can lead to your suffering. The key, then,…Continue
Added by Freya Gilbert on April 2, 2017 at 5:30am — No Comments
In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team.
Sometimes the people on your team (or perhaps, even you) neglect an important detail or fail at something important. When this happens, it can…
Added by Mike Gorun on February 14, 2017 at 6:00am — No Comments
Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing -- just about every third party listing service has adopted them and there are many stand-alone services too.
Consumers increasingly conduct their research online during their car shopping…Continue
Added by sara callahan on November 9, 2016 at 9:16am — No Comments
Today, it’s a content-drive world.
There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision is made in…
In life, not everything goes our way. Things happen. Planes get delayed. It rains during a wedding. Life intervenes. In business, the same holds true. If a situation is handled improperly, or is unaddressed, customers are likely to get ignored. With proper attention, however, customers can be forgiving.
Take for example,…Continue
Added by Mike Gorun on September 29, 2015 at 7:00am — No Comments
In a previous article, I provided two very real scenarios that occurred right before Memorial Day weekend and asked readers how they would have handled them. For convenience, I’ve repeated the scenarios again with the actual outcomes attached:
Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear or feel when they interact with your dealership in any…Continue
Added by Mike Gorun on November 18, 2014 at 5:30am — No Comments
The phone and the group are inundated with…Continue