Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing -- including on-the-lot.
When it comes to your lot, focus on the identity and branding of your specific dealership and/or group by defining and…Continue
Added by John Wingle on August 22, 2018 at 6:43am — No Comments
Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And, while your website may be spot-on and easy to use, with the…Continue
These days, customer experience is a vital part of the car buying process.
And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they…
Added by John Wingle on June 22, 2018 at 6:30am — No Comments