Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Added by Scot Eisenfelder on October 27, 2017 at 7:00am — No Comments
Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up on the subject and came across several interesting pieces of information that I thought I’d share in this blog:…Continue
Added by Devin Koskan on February 24, 2017 at 5:34am — No Comments
In the classic movie, Close Encounters of the Third Kind, we received a filmmaker’s glimpse into what humanity would experience in the event of a U.F.O encounter and actual physical contact with an alien. To many dealers, Millennials are very similar. They’re very different from past generations, are far more…Continue
Added by Gina Reuscher on August 11, 2016 at 8:06am — No Comments
Instagram is more popular than ever before, especially for businesses that want to…Continue
Added by Joey Little on July 29, 2016 at 9:00am — No Comments
April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…Continue
Added by David Metter on April 18, 2016 at 1:45pm — No Comments
Today’s American seniors are healthier and have more discretionary income than ever before. Likewise, millennials are the up and coming generation with more purchasing power than any other demographic. The good news…
Millennial car buyers opt to lease their vehicles at a higher rate than the overall car buying population, according to a new analysis from car-buying platform Edmunds.com.
The finding suggests that millennials are more willing than older adults to sacrifice the long-term financial benefits of car ownership to get into bigger or more luxurious vehicles that are typically more affordable through leasing.
According to Edmunds' analysis of car registration data provided by Polk,…Continue
Added by Jeannine Fallon on August 19, 2015 at 1:25pm — No Comments
AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.
Millennials have the pedal to the mobile metal and are shaking up the automotive…Continue
Added by Josh Knutson on August 20, 2014 at 6:38am — No Comments
Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process...
While this may sound discouraging for dealerships, ruling out…Continue
Back in 2009, the team of Mike and Maaike, the designers behind Google’s G1 Phone among other innovations, released a concept design for the car of the future. Lost behind the futuristic glass enclosure and auto-drive capabilities were the reasons they undertook the project: “Freed from the monotony of driving, we can enjoy quality time while in transit: socializing, gaming, movies, business, videocalls, web surfing, sleeping or discovering new places with powerful voice controlled search…Continue
After watching this 60 Minutes bit on The Age of Millennials, I thought to myself- oh great, apparently we are the doom of civilization. Being born in the 80’s lumped me into the Generation Y category, but I felt insulted when we were described as narcissistic praise-hounds that didn’t know how to cope with…Continue
Added by Ketty Colom on June 25, 2012 at 6:34am — No Comments