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All ADM Blog Posts Tagged 'millennials' (6)

American Seniors and Millennials – Two Huge Opportunities for the Auto Industry

auto industry

Today’s American seniors are healthier and have more discretionary income than ever before. Likewise, millennials are the up and coming generation with more purchasing power than any other demographic. The good news…


Added by Larisa Bedgood on October 15, 2015 at 8:37am — 2 Comments

Know Your Customer: Millennials Love Leasing

Millennial car buyers opt to lease their vehicles at a higher rate than the overall car buying population, according to a new analysis from car-buying platform

The finding suggests that millennials are more willing than older adults to sacrifice the long-term financial benefits of car ownership to get into bigger or more luxurious vehicles that are typically more affordable through leasing.

According to Edmunds' analysis of car registration data provided by Polk,…


Added by Jeannine Fallon on August 19, 2015 at 1:25pm — No Comments

How To Manage The Millennial Car Shopper : AutoTrader Mobile Millennial Case Study

AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.

Millennials have the pedal to the mobile metal and are shaking up the automotive…


Added by Josh Knutson on August 20, 2014 at 6:38am — No Comments

Make Millennials Want Your Dealership's Social Content

Last week, released a study revealing that social media hasn’t impacted millennials’ car buying process...

While this may sound discouraging for dealerships, ruling out…


Added by Lisandra Ramos on August 19, 2014 at 7:00am — 4 Comments

Millennials Will Soon Be Buying More Cars. Here’s How to Sell to Them.

Back in 2009, the team of Mike and Maaike, the designers behind Google’s G1 Phone among other innovations, released a concept design for the car of the future. Lost behind the futuristic glass enclosure and auto-drive capabilities were the reasons they undertook the project: “Freed from the monotony of driving, we can enjoy quality time while in transit: socializing, gaming, movies, business, videocalls, web surfing, sleeping or discovering new places with powerful voice controlled search…


Added by Josh Vajda on July 16, 2013 at 7:39am — 4 Comments

Gen Y: The Go Nowhere Generation?

After watching this 60 Minutes bit on The Age of Millennials, I thought to myself- oh great, apparently we are the doom of civilization. Being born in the 80’s lumped me into the Generation Y category, but I felt insulted when we were described as narcissistic praise-hounds that didn’t know how to cope with…


Added by Ketty Colom on June 25, 2012 at 6:34am — No Comments

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