Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'millennial' (8)

Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations

Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.

What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are less…

Continue

Added by Jeff Giere on July 11, 2019 at 7:30am — No Comments

Millennial Expectations and Online Scheduling

As Millennials get older, they become an increasingly important fixed ops customer segment to retain. A recent AutoLoop study found that currently, Millennials make up approximately 18% of all service appointments. And that number continues to steadily increase year over year. In fact, as shown in the graph below, Millennials and Generation Z continuously…

Continue

Added by Kate Spangler on January 8, 2019 at 6:59am — No Comments

The Answer to Future Service Business: Technology & Convenience

According to an article in Tire Business, it is essential for automotive service repair facilities to adopt and embrace technology. Last year was the first year Millennials…

Continue

Added by Tim Clay on April 26, 2017 at 7:00am — No Comments

Vroom, Red McCombs Use DealerDoc, the Complete Solution for Out-Of-State Vehicle Titling & Registration, to Simplilfy Buying for Millennial and Military Customers

  PLANO, TX, January 9, 2017 – DealerDoc, the solution for out-of-state titling made easy, said today its one-stop online process helps new and used car dealers capture more business from millennial-aged buyers wanting to buy…

Continue

Added by Jim Leman on January 9, 2017 at 7:00am — No Comments

Word Of Mouth: Current Generation of Teens Lose Interest in Cars

The Auto Industry should be concerned, and actions taken to reverse trends which show Millennial teens are significantly less interested in cars than previous generations... 

Teenagers’ Conversations About Cars Declined 27 Percent Over the Last Six Years, According to Research by…

Continue

Added by Ralph Paglia on February 1, 2016 at 3:00pm — No Comments

The Key to Earning Business from Millennials May Not Be What You Think

In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re probably going to be reviewing all of the safety features of the…

Continue

Added by Mike Gorun on November 3, 2015 at 4:40am — No Comments

When In Rome… Adapting To Your Customers to Build Loyalty

Mimicking customer behavior is one of the oldest sales techniques in the business.

So is finding common interests and building rapport. However, with three generations of car buyers in and out of dealerships daily - Boomers, Gen X and Gen Y - it’s harder than ever for salespeople to accomplish this convincingly, let alone…

Continue

Added by Mike Gorun on October 19, 2015 at 8:30am — 2 Comments


Influencer
Who's selling cars to people who hate the buying process?



The auto industry has many good tools to manage the behavior and request of all the leads, calls and inquiries a customer may have. Their merchandising skills in managing customers are outstanding.They have mastered their ability to be quick on the draw to respond to leads to come down and close.

But my feeling is that a bigger audience is becoming more fickled about the sales experience and not the technology.

Perhaps TRUEcar has the right idea about…

Continue

Added by Bill Sattree on October 1, 2013 at 2:30pm — 1 Comment

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service