Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
You don’t have to look very far to see that Video Marketing is the future of digital marketing. Not only is it cost effective, easy to create and use video online, but consumers favor video on almost every…Continue
Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.
What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are less…
Added by Jeff Giere on July 11, 2019 at 7:30am — No Comments
As Millennials get older, they become an increasingly important fixed ops customer segment to retain. A recent AutoLoop study found that currently, Millennials make up approximately 18% of all service appointments. And that number continues to steadily increase year over year. In fact, as shown in the graph below, Millennials and Generation Z continuously…Continue
Added by Kate Spangler on January 8, 2019 at 6:59am — No Comments
According to an article in Tire Business, it is essential for automotive service repair facilities to adopt and embrace technology. Last year was the first year Millennials outnumbered Baby Boomers and GenX in the workplace, representing…Continue
Added by Tim Clay on April 26, 2017 at 7:00am — No Comments
PLANO, TX, January 9, 2017 – DealerDoc, the solution for out-of-state titling made easy, said today its one-stop online process helps new and used car dealers capture more business from millennial-aged buyers wanting to buy…Continue
Added by Jim Leman on January 9, 2017 at 7:00am — No Comments
Teenagers’ Conversations About Cars Declined 27 Percent Over the Last Six Years, According to Research by…Continue
Added by Ralph Paglia on February 1, 2016 at 3:00pm — No Comments
In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re probably going to be reviewing all of the safety features of the…Continue
Added by Mike Gorun on November 3, 2015 at 4:40am — No Comments
So is finding common interests and building rapport. However, with three generations of car buyers in and out of dealerships daily - Boomers, Gen X and Gen Y - it’s harder than ever for salespeople to accomplish this convincingly, let alone…Continue
The auto industry has many good tools to manage the behavior and request of all the leads, calls and inquiries a customer may have. Their merchandising skills in managing customers are outstanding.They have mastered their ability to be quick on the draw to respond to leads to come down and close.
But my feeling is that a bigger audience is becoming more fickled about the sales experience and not the technology.
Perhaps TRUEcar has the right idea about…Continue