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All ADM Blog Posts Tagged 'microsites' (7)

Are Microsites Still a Valid Digital Marketing Option?

They say that no good deed goes unpunished and great things will eventually be spoiled. This happened to microsites in recent years. What started off as a great strategy was overused and abused by some vendors to the point that now many dealers are scared to touch them.

Here's a brief timeline in case…

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Added by Paul Accinno on August 8, 2014 at 10:35am — 11 Comments

The Biggest Change To AdWords In The Last 5 Years

It's coming and there is nothing you can do about it.... THE ADWORDS EQUIVALENT OF PANDA!

Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…

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Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments

Stop the Multiple Website Madness!

It has been an amazing week here at the offices of AutoVelocity™. We are seeing many exciting things take place in the industry and it's awesome to be a part of it.

As I sit in my office this morning and do my routine check up on our clients websites, I am noticing a growing trend in the industry which…

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Added by Michael Cirillo on July 10, 2012 at 11:16am — 1 Comment

Google Maps SEO Tips

Many companies and car dealers have asked me about how they can increase the "relevance" of their Google Maps listing. These calls often come from clients in competitive markets that want to see their Google Maps listing show more often than their competitors.



Keep in mind that the "address" of the Google Maps/Places is a dominant factor in which search results show a Google map. Misguided SEO hackers have attempted to scam or influence Google Maps listings with fake…

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Added by Brian Pasch on August 11, 2010 at 9:00pm — 7 Comments

A Dynamic Logic Study on Micro Sites

Ever wonder what microsites are good for? Here’s a hint: They create “significant increases in all standard brand metrics,” according to a survey by Dynamic Logic.



For example, 7.8% of all microsite visitors leave with “message association” (i.e., they remember…

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Added by David Jackson on April 30, 2010 at 1:54pm — No Comments

Automotive Microsites Using WordPress

I thought that I would start a conversation on automotive microsites and why they should be a part of an automotive marketing strategy. Microsites are not to be confused with landing pages or doorway websites.



Landing pages are an optimized web page that dealers use in a pay-per-click campaign like Google Adwords. The landing page can be on your website or on a third party website. If a dealer was running a tent sale and created an optimized page about the event and… Continue

Added by Brian Pasch on November 13, 2009 at 8:00am — 5 Comments

Have You Tested Your Internet Visibility on Bing?

Have you visited Bing yet? This is Microsoft's new search technology and I just started testing today. One of my targeted search phrases for my SEO consulting business is "automotive seo".



This is not a highly searched phrase but it does describe one of the services the Pasch Consulting Group offers car dealers. So, I tested this phrase and a few other focused searches like: car dealer seo, auto dealer seo and… Continue

Added by Brian Pasch on June 2, 2009 at 6:00pm — 8 Comments

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