For example, 7.8% of all microsite visitors leave with “message association” (i.e., they remember…
Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
They say that no good deed goes unpunished and great things will eventually be spoiled. This happened to microsites in recent years. What started off as a great strategy was overused and abused by some vendors to the point that now many dealers are scared to touch them.
Here's a brief timeline in case…Continue
Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…Continue
Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments
It has been an amazing week here at the offices of AutoVelocity™. We are seeing many exciting things take place in the industry and it's awesome to be a part of it.
As I sit in my office this morning and do my routine check up on our clients websites, I am noticing a growing trend in the industry which…Continue
Many companies and car dealers have asked me about how they can increase the "relevance" of their Google Maps listing. These calls often come from clients in competitive markets that want to see their Google Maps listing show more often than their competitors.
Keep in mind that the "address" of the Google Maps/Places is a dominant factor in which search results show a Google map. Misguided SEO hackers have attempted to scam or influence Google Maps listings with fake…Continue
Added by David Jackson on April 30, 2010 at 1:54pm — No Comments