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Steve White's Blog Posts Tagged 'metrics' (9)

Clarivoy Reinvents the Lead with ShoppersON™

Auto Dealers can now turn anonymous website shoppers into named shoppers and lackluster leads into intelligent leads for frictionless engagement

 

Columbus, OH (October 30, 2018) -…

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Added by Steve White on October 30, 2018 at 9:00am — No Comments

There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s useless. Tracking, perhaps not quite so simple, is a cookie placed on the…

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Added by Steve White on February 27, 2018 at 6:39am — No Comments

When Knowing What You Don’t Know Slays the Marketing Dragon

A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it easier for you. The thought process is usually something…

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Added by Steve White on January 26, 2018 at 6:55am — No Comments

Are Dealers Really Ready for Multi-Touch Attribution?

By Steve White 

First, let me be…

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Added by Steve White on November 27, 2017 at 6:30am — No Comments

The Data Doesn't Lie: Shocking Discoveries In Automotive Attribution

One of the hottest topics for dealers today is attribution – and it’s been a long time coming!…

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Added by Steve White on November 7, 2017 at 6:30am — No Comments

Traffic Attribution vs Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 2: Sales Attribution …

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Added by Steve White on September 11, 2017 at 7:00am — No Comments

How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure 

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Added by Steve White on July 28, 2017 at 6:30am — No Comments

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they appear

In fact, consumers have become so annoyed with…

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Added by Steve White on May 23, 2017 at 6:43am — No Comments

Don’t be so Quick to Judge

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?”

 

Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s all the same. Give any source a mere 30-day judgement call…

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Added by Steve White on April 28, 2017 at 6:28am — No Comments

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