Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Added by Steve White on February 27, 2018 at 6:39am — No Comments
Added by Steve White on January 26, 2018 at 6:55am — No Comments
Added by Ben Hadley on January 11, 2018 at 6:30am — No Comments
If you’re a dealer, you are used to vendors providing reports measuring…Continue
Added by Ben Hadley on December 14, 2017 at 6:30am — No Comments
Added by Kip Miles on November 30, 2017 at 6:30am — No Comments
Added by Steve White on November 27, 2017 at 6:30am — No Comments
Added by Steve White on November 7, 2017 at 6:30am — No Comments
Added by Scot Eisenfelder on November 6, 2017 at 6:30am — No Comments
Added by Kip Miles on November 3, 2017 at 6:30am — No Comments
Added by Scot Eisenfelder on November 2, 2017 at 5:30am — No Comments
When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon.
We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.
At the time I was with AutoNation…Continue
Added by Scot Eisenfelder on October 6, 2017 at 6:30am — No Comments
Added by Steve White on September 11, 2017 at 7:00am — No Comments
Creating an Attribution Infrastructure
Added by Steve White on July 28, 2017 at 6:30am — No Comments
Kim Clouse has decided to resume work with i Auto Consultants after 7 years. Clouse says "Still all of these charts, graphs, measure this, measure that"
As always, I have some questions for everyone. Feel free to tell me what you think.
Are we tracking and measuring what we need to measure and track? Or, are we comparing all of this data to what everyone says the trends are and trying to duplicate it because "that's what they do"? What about how your…
Added by Kim Clouse on June 19, 2017 at 6:30am — No Comments
In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they…Continue
Added by Steve White on May 23, 2017 at 6:43am — No Comments
Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s…Continue
Added by Steve White on April 28, 2017 at 6:28am — No Comments
You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique…Continue
Added by sara callahan on December 17, 2015 at 6:30am — No Comments
We talk to hundreds of dealers about live chat and were often surprised by internet managers who are clueless about their traffic and lead numbers. Certainly in the auto industry, an 'internet manager' can be anyone from a…Continue
Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…Continue
With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.