Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendors use a single strategy for all dealerships, and set up campaigns as…Continue
Added by Courtney Evans on March 1, 2019 at 7:00am — No Comments
Five of the best six seasonally-adjusted sales months over the years happen between March and August. …Continue
Added by Jim Flint on February 22, 2019 at 7:00am — No Comments
Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…Continue
Added by Jim Flint on February 5, 2019 at 6:28am — No Comments
Columbus, OH (October 30, 2018) -…Continue
Added by Steve White on October 30, 2018 at 9:00am — No Comments
Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers trade at 4-6x operating profit.
One major reason for this…Continue
Added by Scot Eisenfelder on October 19, 2018 at 7:11am — No Comments
Added by Steve White on February 27, 2018 at 6:39am — No Comments
Added by Steve White on January 26, 2018 at 6:55am — No Comments
Added by Ben Hadley on January 11, 2018 at 6:30am — No Comments
If you’re a dealer, you are used to vendors providing reports measuring…Continue
Added by Ben Hadley on December 14, 2017 at 6:30am — No Comments
Added by Kip Miles on November 30, 2017 at 6:30am — No Comments
Added by Steve White on November 27, 2017 at 6:30am — No Comments
Added by Steve White on November 7, 2017 at 6:30am — No Comments
Added by Scot Eisenfelder on November 6, 2017 at 6:30am — No Comments
Added by Kip Miles on November 3, 2017 at 6:30am — No Comments
Added by Scot Eisenfelder on November 2, 2017 at 5:30am — No Comments
When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon.
We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.
At the time I was with AutoNation…Continue
Added by Scot Eisenfelder on October 6, 2017 at 6:30am — No Comments
Added by Steve White on September 11, 2017 at 7:00am — No Comments
Creating an Attribution Infrastructure
Added by Steve White on July 28, 2017 at 6:30am — No Comments
Kim Clouse has decided to resume work with i Auto Consultants after 7 years. Clouse says "Still all of these charts, graphs, measure this, measure that"
As always, I have some questions for everyone. Feel free to tell me what you think.
Are we tracking and measuring what we need to measure and track? Or, are we comparing all of this data to what everyone says the trends are and trying to duplicate it because "that's what they do"? What about how your…
Added by Kim Clouse on June 19, 2017 at 6:30am — No Comments
In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they…Continue
Added by Steve White on May 23, 2017 at 6:43am — No Comments