Automotive Digital Marketing

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All ADM Blog Posts Tagged 'metrics' (33)

There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s…


Added by Steve White on February 27, 2018 at 6:39am — No Comments

When Knowing What You Don’t Know Slays the Marketing Dragon

A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make…


Added by Steve White on January 26, 2018 at 6:55am — No Comments

Buck the Marketing Status Quo

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership.…


Added by Ben Hadley on January 11, 2018 at 6:30am — No Comments

Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. 


If you’re a dealer, you are used to vendors providing reports measuring…


Added by Ben Hadley on December 14, 2017 at 6:30am — No Comments

Is Your 2018 Budget a Goal or a Wish?

Most dealers agree their goal every year is to grow their business.

Without …


Added by Kip Miles on November 30, 2017 at 6:30am — No Comments

Are Dealers Really Ready for Multi-Touch Attribution?

By Steve White 

First, let me be…


Added by Steve White on November 27, 2017 at 6:30am — No Comments

The Data Doesn't Lie: Shocking Discoveries In Automotive Attribution

One of the hottest topics for dealers today is attribution – and it’s been a long time coming!…


Added by Steve White on November 7, 2017 at 6:30am — No Comments

Affinitiv CEO Scot Eisenfelder Challenges Auto Dealers That Service Absorption is a Dangerous Number

Auto dealers would be better served if…


Added by Scot Eisenfelder on November 6, 2017 at 6:30am — No Comments

How to Spot a Process Breakdown

Have you ever suspected that a process is broken, but you're not sure what to fix?…


Added by Kip Miles on November 3, 2017 at 6:30am — No Comments

Service Absorption is a Dangerous Number

Service absorption is one of the most…


Added by Scot Eisenfelder on November 2, 2017 at 5:30am — No Comments

The Next Evolution of Social Marketing

When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon.

We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.

At the time I was with AutoNation…


Added by Scot Eisenfelder on October 6, 2017 at 6:30am — No Comments

Traffic Attribution vs Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 2: Sales Attribution …


Added by Steve White on September 11, 2017 at 7:00am — No Comments

How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure 



Added by Steve White on July 28, 2017 at 6:30am — No Comments

Tracking Insight

Kim Clouse has decided to resume work with i Auto Consultants after 7 years. Clouse says "Still all of these charts, graphs, measure this, measure that"

As always, I have some questions for everyone. Feel free to tell me what you think.

Are we tracking and measuring what we need to measure and track? Or, are we comparing all of this data to what everyone says the trends are and trying to duplicate it because "that's what they do"? What about how your…


Added by Kim Clouse on June 19, 2017 at 6:30am — No Comments

Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they…


Added by Steve White on May 23, 2017 at 6:43am — No Comments

Don’t be so Quick to Judge

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?”


Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s…


Added by Steve White on April 28, 2017 at 6:28am — No Comments

Metrics 101: Is Your Content or Social Media Marketing Working?

So, you’ve recognized the value that social media and content marketing present for your business.

You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique…


Added by sara callahan on December 17, 2015 at 6:30am — No Comments

Got data? 10 key digital metrics you MUST KNOW as an Internet Manager

We talk to hundreds of dealers about live chat and were often surprised by internet managers who are clueless about their traffic and lead numbers. Certainly in the auto industry, an 'internet manager' can be anyone from a…


Added by Big Tom LaPointe on October 23, 2015 at 6:00am — 3 Comments

Increase Show and Close Rates with a Winning Lead Strategy

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…


Added by David Metter on July 23, 2015 at 6:00am — 5 Comments

The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.



Added by David Metter on July 16, 2015 at 5:30am — 6 Comments

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