Professional Community for Car Dealers, Automotive Marketers and Sales Managers
|by Katy Scheck, Director of Interactive Marketing/Marcom|
I’m a typical Seattleite when it comes to baseball— a rainy…Continue
Added by Cobalt on August 5, 2014 at 11:03am — No Comments
Actually, scratch that.
This isn't just going to be about Bounce rate, but all of your…Continue
Added by Michael Cirillo on July 23, 2014 at 7:53am — No Comments
There is a ton of confusion out there when it comes to digital and traditional marketing. Despite the rise of the "savvy dealer" over the last few years, it is still clear that many of the offerings companies are putting out there focus on intangible results.
Don't get me wrong. I know that there are…Continue
Added by Jon Lamb on June 8, 2014 at 2:03am — No Comments
Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.
While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to…Continue
You have Google Analytics implemented across all your dealer group's sites. You know that data based analysis grows more important to your dealership management teams and the decisions they make every year. You may have even heard Google's Avinash Kaushik railing against traditional web stats at the last Digital Dealer conference in Orlando. But you're not sure how to…Continue
I have to admit that the title of this post is a loaded question. I could even argue that it is the wrong question to be asking. The answers as provided by Builditz.com in this Infographic are based on data harvested from their significant campaign…Continue
Added by Joe Schwartz on December 31, 2012 at 6:00pm — No Comments
The latest projections show that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month. If you are like many dealers we have spoken with about their video marketing needs, you are probably asking this fundamental question: how do I measure the success of my video marketing efforts?
Here is what one survey of advertisers and agencies in North America…Continue
Added by Joe Schwartz on December 13, 2012 at 5:56am — No Comments
This is the third in a series of blogs I’ve been writing on metrics: in my last blog we discussed the average percentage of sales in dealerships that can be attributed to Internet leads. This week, I’d like to talk about average front-end gross per vehicle.
In a recent survey we conducted, we asked dealerships representing all types of makes…Continue
Periodically, we receive an email or a phone call from an ISM wanting to know how to increase their closing ratio from 30% to 40%. I often have to bite my lip in order to prevent myself from laughing hysterically. Invariably, I start to ask how that dealership is measuring its closing ratio. However, as I am asking that question, I am always asking myself why isn't there a standard equation for measuring closing ratio?
Let's think about other forms of measurement,…Continue