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All ADM Blog Posts Tagged 'message' (17)

B2B Marketing in 2015: It’s Not All about Customer Experience

In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing?…


Added by sara callahan on October 26, 2015 at 6:19am — 1 Comment

Stop Racing to the Bottom: Sell Value Instead of Discounts

The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing - from $325 all the way up to $1800 -- but was unable to tell the difference between any of the brand offerings. The features seemed the same. They…


Added by Mike Gorun on September 15, 2015 at 6:30am — No Comments

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…


Added by Joseph Little on August 31, 2015 at 2:26pm — No Comments

Leverage Your Biggest Brand Advocates to Increase Sales

In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.


So, how do you get the attention…


Added by Paul Moran on July 31, 2015 at 6:30am — No Comments

Infographic: How Geo-Conquest and Geo-Targeted Mobile Advertising Works for Auto Dealers

Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…


Added by Elena Ciccotelli on April 9, 2015 at 9:15am — 1 Comment

Influencer Belittles a Dealer’s Intelligence for the Second Time Around (Only Worse)

edmunds2 I am not sure the folks at would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash.  Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…


Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments

Mobile Marketing: The Automotive Game Changer


According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.




Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…


Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments

Effective Mobile Marketing Trends in the Automotive Industry

Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.

Here's what has been…


Added by Elena Ciccotelli on May 29, 2014 at 1:48pm — 2 Comments

The Future of Mobile Marketing for Automotive Retailers




In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…


Added by Elena Ciccotelli on May 21, 2014 at 9:04am — 4 Comments

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.

Many dealers, however, outsource much of their digital marketing to…


Added by Jamil Zabaneh on April 9, 2014 at 6:30am — 8 Comments

Content Marketing: What’s Good for the Goose…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per…


Added by sara callahan on February 19, 2014 at 7:55am — 6 Comments

Meaningful Marketing: Why the Chrysler Group Super Bowl 2013 Commercials Surpass All Others


The Super Bowl has concluded for yet another year and for those of us within the automotive industry it sure was interesting to see the various automotive commercials that Toyota, Kia, Mercedes-Benz, Volkswagen, Hyundai, Audi, and Lincoln created. As we…


Added by Erin Ryan on February 4, 2013 at 9:51pm — No Comments

Are You Asking the Right Questions About Your Message?

I've learned that coincidences don't really happen. There's always a reason. As I worked on my story today regarding content, I stopped to check Facebook and found exactly what I needed, courtesy of…


Added by J.D. Rucker on November 10, 2012 at 3:00pm — 3 Comments

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers…


Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments

Latest stats on Smartphone usage

Great study by ExactTarget on the types of features used by Smartphone owners in the U.S.

Text messaging (SMS) is the most popular, with 38% doing constantly throughout the day vs. 31% using voice and 29% using email constantly.  Overall, over 90% of Smartphone owners use SMS weekly and only 3% never use SMS.

Used on a daily basis:

SMS 77%

Email 66%

Internet 59%

Facebook 50%

Branded Apps 25%

Twitter 15% (74% never use…


Added by Stan Bradbury on June 30, 2011 at 1:08pm — No Comments

Selling Cars with Mobile Advertising

Use text message marketing to reach people directly in their phones with a personal message! You can customize a text message marketing service to fit the specific needs of your auto dealership marketing campaign. These messages are not spam but instead reach only those people who choose to text a number and request information. Thus a texting campaign can reach a specific target audience.

After setting up a number for people to text, you can…


Added by Paul Potratz on November 4, 2010 at 2:00pm — No Comments

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