Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me? Literally thousands of articles exist on the Internet illustrating the benefits of using video in your marketing.
But for this blog I would like to take a step back for a minute.…Continue
Added by Timmy D. James on November 3, 2016 at 6:50am — No Comments
Wheel’s Automotive Dealer Supplies Inc. announced today its revolutionary Flagmaster 360, a new display design that holds flags and banners open in all weather conditions. Wheel’s is North America’s most renowned experts in innovative marketing products for automotive retailers.
Flagmaster 360 rotates 360-degrees on square or round poles, without the need for shock cords. More…Continue
Added by Jim Leman on August 2, 2016 at 7:39am — No Comments
Added by Jim Leman on May 18, 2016 at 11:51am — No Comments
Written by PureCars CEO and Co-Founder, Jeremy Anspach
(As published in Dealer Marketing Magazine)
In the marketing world, not all tactics are created equal. What works for one industry or brand won’t necessarily work for another. Automotive marketing can take many forms because cars mean…
Added by Lindsay Kwaselow on September 15, 2015 at 1:14pm — No Comments
It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent article in…Continue
Added by Brian Cox on April 24, 2015 at 5:00am — No Comments
In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable pieces of digital real estate that you have today. The…Continue
Added by Timmy D. James on April 13, 2015 at 6:00am — No Comments
Dealership service departments are catching on. They’re beginning to retail like some of the best in the world.
They’re making tire sales an integral part of their service model. They’re marketing to all makes and models. They’re making sure every vehicle, even quick lube customers, receives a multi-point inspection. They’re marketing and promoting services to wider audiences, all aimed at servicing more consumers better to earn and to keep more business for the…Continue
Added by Gregg Manson on June 17, 2014 at 9:22am — No Comments