Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However,…Continue
Added by John Wingle on July 17, 2018 at 6:17am — No Comments
It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an…Continue
Added by John Wingle on July 11, 2018 at 6:56am — No Comments
Saint Petersburg, FL July 9, 2018 –…Continue
Added by John Wingle on July 9, 2018 at 6:30am — No Comments
Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And,…Continue
These days, customer experience is a vital part of the car buying process.
And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they…
Added by John Wingle on June 22, 2018 at 6:30am — No Comments
Added by Devin Daly on October 17, 2017 at 6:30am — No Comments
Added by Devin Daly on September 14, 2017 at 6:30am — No Comments
(Part 4 of a 4-part blog series on vehicle merchandising)
Added by Devin Daly on August 30, 2017 at 6:39am — No Comments
Added by Devin Daly on August 21, 2017 at 6:30am — No Comments
Virtual Reality has been quite a craze recently with video gaming and other consumer electronics.
However, the high cost of entry and expensive units limited its reach. Even Google’s cardboard VR glasses required smartphones that cost upwards of $700. The Oculus Rift Goggles were even more expensive…
Added by Timmy D. James on December 15, 2016 at 6:00am — No Comments
There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me? Literally thousands of articles exist on the Internet illustrating the benefits of using video in your marketing.
Added by Timmy D. James on November 3, 2016 at 6:50am — No Comments
Wheel’s Automotive Dealer Supplies Inc. announced today its revolutionary Flagmaster 360, a new display design that holds flags and banners open in all weather conditions. Wheel’s is North America’s most renowned experts in innovative marketing products for automotive retailers.
Flagmaster 360 rotates 360-degrees on square or round poles, without the need for shock cords. More…Continue
Added by Jim Leman on August 2, 2016 at 7:39am — No Comments
Added by Jim Leman on May 18, 2016 at 11:51am — No Comments
Written by PureCars CEO and Co-Founder, Jeremy Anspach
(As published in Dealer Marketing Magazine)
In the marketing world, not all tactics are created equal. What works for one industry or brand won’t necessarily work for another. Automotive marketing can take many forms because cars mean…
Added by Lindsay Kwaselow on September 15, 2015 at 1:14pm — No Comments
It wasn’t too long ago that we saw most dealers’ VDP pages contain only a couple of pictures of a vehicle. As technology improved and made it easier and more efficient for dealers to take and upload more images, best practices quickly raised the standard for image quantity to 40 or more pictures. Now, however, a recent…Continue
Added by Brian Cox on April 24, 2015 at 5:00am — No Comments
In the digital world, your merchandising takes place on your VDP Pages, making your VDP Pages one of (if not “the”) most valuable…Continue
Added by Timmy D. James on April 13, 2015 at 6:00am — No Comments
Dealership service departments are catching on. They’re beginning to retail like some of the best in the world.
They’re making tire sales an integral part of their service model. They’re marketing to all makes and models. They’re making sure every vehicle, even quick lube customers, receives a multi-point inspection. They’re marketing and promoting services to wider audiences, all aimed at servicing more consumers better to earn and to keep more business for the…Continue
Added by Gregg Manson on June 17, 2014 at 9:22am — No Comments