On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could… Continue
Added by Paul Potratz on December 9, 2013 at 8:50am —
Facebook is an ever changing medium for social discourse with more than 750 million active users. On September 21st, the Facebook algorithm changed to no longer broadcast the most recent posts of friends and groups an individual is associated with. Instead Facebook now displays the most recent posts in response to… Continue
Added by Paul Potratz on September 21, 2011 at 11:32am —
Simply having a business page on Facebook is no longer enough to run a successful automotive marketing campaign on Facebook. With a number of companies and brands joining the bandwagon, Facebook has become a saturated market and unless you understand how the market behaves, you might be get lost amid all the noise. Continue
Similarly, filling up your fans’ walls with advertorial posts will be useless unless you’re receiving a…
Added by Paul Potratz on April 11, 2011 at 1:01pm —
StumbleUpon, Reddit and Delicious are popular websites that can drive traffic to your website without costing you money or an enormous amount of time. These types of sites were developed to help people discover new and interesting things, and guess what? Your site or blog could be one of the new and interesting things they discover.
In order to truly make StumbleUpon, Reddit or Delicious beneficial to your dealership, you first have to build up a strong…
Added by Paul Potratz on March 21, 2011 at 12:02pm —
In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One way to give a page a true "custom" feel is to add custom tabs with branded images, content, etc. In our experience with automotive advertising on social media, we find that the more customized the page, the more people like… Continue
Added by Paul Potratz on March 17, 2011 at 11:25am —
In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze… Continue
Added by Paul Potratz on February 14, 2011 at 1:30pm —
While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or… Continue
Added by Paul Potratz on February 7, 2011 at 12:16pm —
Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.
First, dealers should determine what their campaign sets out to… Continue
Added by Paul Potratz on February 4, 2011 at 9:28am —
This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect… Continue
Added by Paul Potratz on February 1, 2011 at 12:15pm —
Potratz is pleased to welcome Justine Cervenka, an experienced advertising professional who has joined the team as Media Director. Originally from Cobleskill, she has returned to New York after working for multiple agencies in Arizona since 1992.
Justine has handled accounts for a variety… Continue
Added by Paul Potratz on January 25, 2011 at 12:53pm —
You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-sell methods you may have used in the past with traditional advertising. Social media marketing is all about building relationships with your… Continue
Added by Paul Potratz on January 14, 2011 at 3:33pm —
Want to see an example of an automaker getting on board with social media marketing? Buick is striving to appeal to the social media generation with its latest promotion, Quest for the Keys, integrating location-based social sites like Foursquare, Gowalla, and Facebook Places as well as Twitter and a custom Facebook application. This promotion involves a scavenger hunt in major cities… Continue
Added by Paul Potratz on January 10, 2011 at 2:00pm —
How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.
Consider the age of the average vehicle on the road in your market. All of… Continue
Added by Paul Potratz on January 7, 2011 at 8:28am —
Ever wonder how many people really see what you post on your car dealership's Facebook page
? Facebook recently added features to its Insights for business pages, offering new opportunities to see how people are connecting with pages.
Now, you can see how many people saw a post or interacted with it by… Continue
Added by Paul Potratz on December 28, 2010 at 2:47pm —
Advice for Auto Dealerships Facing Recalls
In the past few years, almost every auto manufacturer has announced some kind of recall for its vehicles. Your dealership needs to have a social media plan
in place to minimize damage from the bad news and be proactive about fixing the problem. You can take advantage of social media to address the issue.
First, create a… Continue
Added by Paul Potratz on December 22, 2010 at 12:18pm —
Facebook Questions and Polls for Auto Dealers
Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you… Continue
Added by Paul Potratz on December 16, 2010 at 2:47pm —
Using Facebook as a CRM for Automotive Sales
Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past… Continue
Added by Paul Potratz on December 15, 2010 at 1:48pm —
Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your smartphone, you can reach far beyond the world of your ugly upholstered couch and tell the world what you think about what you see. Positive words about a show can encourage your friends to watch it, and vice versa.
Now, think about the millions… Continue
Added by Paul Potratz on December 10, 2010 at 3:14pm —
So you're managing PR for an automotive brand rolling out a new model, and you're ready to reveal specs that the public is waiting to hear. How do you announce those specs? Traditional PR guidelines would say to write a press release and send it out to major media outlets. Well, for the new 2011 Ford Explorer, Ford has bypassed traditional media and revealed the vehicle step by step over social media.… Continue
Added by Paul Potratz on December 8, 2010 at 12:57pm —
It’s that time again—and no, I’m not talking about Christmas. Facebook hasn’t made any major changes to profile pages for at least several months, and now they’re rolling out an extensive redesign for personal profiles. This new design consolidates personal info and pictures onto a more streamlined page that lets users see at a quick glance who you are, offering an excellent opportunity for auto dealers… Continue
Added by Paul Potratz on December 7, 2010 at 2:43pm —