Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I came across an article recently on LinkedIn called, "Selling Your Age As A Benefit. How Do You Make Your Most Effective Case During A Job Search?". (Blush) I have yet to read the article. But a…Continue
Added by Tom Gorham on June 26, 2012 at 7:00pm — No Comments
For all of us who remember the sales floor before the Internet, we remember when we were King. We knew more about selling cars and had more information than any customer. We manipulated the customer like a piece of clay. We made huge commissions off of customers that had no idea what they should be paying for a car. Dream of forever.
Those days are long ago and far away. …Continue
Here are the best 32 quotes from the book "Word of Mouth Marketing by Andy Sernovitz":
Added by Tom Gorham on December 11, 2011 at 12:00pm — No Comments
I don't normally mention my dealership by name... but it's not that I am not proud of it. It's out of courtesy and the fact that ADM is my personal venue, not that of my dealership. But today I would like to share an email I sent to the troops of my dealership. It is heartfelt and sincere. And it applies directly to Digital Marketing.
To all managers and sales staff:
In case you have any illusions about today's car marketing by your dealership, you must…Continue
I spend much of my spare time on this site, Automotive Digital Marketing. I don't do this when I am at work in my dealership. I do this on my own time because it is my recreation; because I love what I do in my career, it seems to roll over into my personal life.Continue
What To Do About A Bad Review
We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.
Asking that customer to contact you shows you are ready to try and find a solution to…Continue
Added by Tom Gorham on September 14, 2011 at 10:09am — No Comments
Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.
With the Internet and digital advertising, Social Media and Dealer Reviews, word of mouth advertising rules. Everything we say and do…
Added by Tom Gorham on May 21, 2011 at 1:30pm — No Comments