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Tom Gorham's Blog Posts Tagged 'media' (9)

From the Trenches - Dear Abby, Advice to the Aged Automotive Professional

I came across an article recently on LinkedIn called, "Selling Your Age As A Benefit. How Do You Make Your Most Effective Case During A Job Search?". (Blush) I have yet to read the article.  But a…

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Added by Tom Gorham on June 26, 2012 at 7:00pm — No Comments

From the Trenches - We WERE the Sultans of Swing

 

For all of us who remember the sales floor before the Internet, we remember when we were King.  We knew more about selling cars and had more information than any customer.  We manipulated the customer like a piece of clay.  We made huge commissions off of customers that had no idea what they should be paying for a car.  Dream of forever.

Those days are long ago and far away. …

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Added by Tom Gorham on May 19, 2012 at 7:00pm — 23 Comments

32 Great Quotes from Word of Mouth

I don't often share other people's articles or blogs, but here is one worth sharing....

Here are the best 32 quotes from the book "Word of Mouth Marketing by Andy Sernovitz":

  1. Learn to make customers really, really happy. It doesn’t…
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Added by Tom Gorham on December 11, 2011 at 12:00pm — No Comments

From the Trenches - a letter from me to the troops

I don't normally mention my dealership by name... but it's not that I am not proud of it.  It's out of courtesy and the fact that ADM is my personal venue, not that of my dealership.  But today I would like to share an email I sent to the troops of my dealership.  It is heartfelt and sincere.  And it applies directly to Digital Marketing.

 

To all managers and sales staff:

In case you have any illusions about today's car marketing by your dealership, you must…

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Added by Tom Gorham on November 15, 2011 at 5:00pm — 23 Comments

Have you seen this wizard?

 

I spend much of my spare time on this site, Automotive Digital Marketing.  I don't do this when I am at work in my dealership.  I do this on my own time because it is my recreation; because I love what I do in my career, it seems to roll over into my personal life.

I want to thank the man who entered my life through Digital Dealer Magazine some years ago as a…

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Added by Tom Gorham on October 31, 2011 at 7:35pm — 2 Comments

From the Trenches - What To Do About A Bad Review

What To Do About A Bad Review

We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.

Asking that customer to contact you shows you are ready to try and find a solution to…

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Added by Tom Gorham on October 27, 2011 at 10:00am — 74 Comments

From the Trenches - The Unfortunate Truth About Dealer Reviews

One of the pioneers of gathering user input to utilize reputation as a selling tool for its members online was eBay. It was intended to steer the user away from sellers who might have given former buyers a bad or poor experience. It worked. Amazon institutionalized the idea. I loved it! I purchase from Amazon regularly and never purchase from anyone with less than a 5-star rating. I loved it … as a consumer.



I remember one day I saw an article by Ralph… Continue

Added by Tom Gorham on September 30, 2011 at 2:35pm — 34 Comments

Google's aquisition of Zagat - What are the implications

User-generated content, customer reviews, Social Media.  Google has been snapping up properties or generating their own along these lines for some time now.  Zagat is restaurant reviews but this aquisition brings Google into the world of publishing.  What's their plan?  Will it affect the car industry eventually.  Read this interesting article by Rebecca Lieb at iMedia Connection.. http://www.imediaconnection.com/content/29963.asp

Added by Tom Gorham on September 14, 2011 at 10:09am — No Comments

The People We Touch

Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.



With the Internet and digital advertising, Social Media and Dealer Reviews, word of mouth advertising rules. Everything we say and do…

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Added by Tom Gorham on May 21, 2011 at 1:30pm — No Comments

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