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Mike Gorun's Blog Posts Tagged 'media' (7)

Why Consumers Are Navigating Away from Traditional Customer Service

In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer…

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Added by Mike Gorun on January 30, 2018 at 6:00am — 1 Comment

One Dealership’s Killer Community Support Program

Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a need and a raving group of supporters -- animal lovers. Being a big animal lover himself, he…

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Added by Mike Gorun on September 13, 2016 at 6:34am — No Comments

How One Dealership Found the Recipe for Success in Customer Engagement

Getting your customer’s attention and engaging with them can be a tough task these days.

There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.

 

Social media reach has decreased, digital marketing is ever more…

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Added by Mike Gorun on April 26, 2016 at 5:30am — No Comments

How Do You Solve A Problem Like Generation Z?

In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is. Attracting attention to your business today is more difficult than ever. It…

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Added by Mike Gorun on December 13, 2013 at 6:00am — No Comments

New Survey Reveals Growing Influence of Mobile & Social Media on Retail Purchase Decisions

A new survey reveals that mobile and social media have a growing influence on retail purchase decisions. Here is a summary of the Consumer Insight Panel survey results conducted by Empathica, Inc. and published in a recent blog on Loyalty 360 (Loyalty Marketer’s Association):

 

  • Ÿ Half of consumers with smartphones have looked for online reviews…
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Added by Mike Gorun on August 7, 2012 at 12:39pm — No Comments

4 Tips for Using Social Media to Promote Your Loyalty Rewards Program

Who doesn’t love free stuff? If your dealership has a loyalty program that allows customers to accrue rewards points, one of the best ways to encourage people to sign up is the promise of free stuff and/or valuable discounts down the road. Customers who purchase a vehicle or come into your service department are ideal prospects for a loyalty program, but what about the customers who haven’t visited your shop lately? What about friends of your customers?

Social Media is a great…

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Added by Mike Gorun on June 19, 2012 at 11:57am — No Comments

How did Bristol Toyota Scion create a Valentine’s Day email campaign with a 58% open rate?

Everyone knows Valentine’s Day celebrates the ladies. That’s why Bristol Toyota Scion in Bristol RI, recently used LoyaltyTrac, their service rewards program, to conduct an email campaign centered on Valentine’s Day being “Ladies’ Day”. Colorful, Valentine’s-themed emails were sent to all of their service reward members, with the Subject Line: Be Our Valentine - View Your Gift Inside. The email included an offer: Ladies Receive $15 Off Any Service of $35 or More.…

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Added by Mike Gorun on February 23, 2012 at 7:51am — No Comments

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