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Amanda Meuwissen's Blog Posts Tagged 'media' (4)

Email Optimization Through Testing

Why Testing Isn’t Optional

 

Summary

A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.

When…

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Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments

2011 & Year End Sales in Review



This is the last full business week before Christmas, and for many businesses it won’t even be a full week with Christmas Eve and Christmas Day falling on the weekend. Besides preparing for the holidays and their own family traditions, car dealers are gearing up for that magical week between Christmas and New Year’s that oftentimes brings in some of their best sales of the year.



This has been an interesting year for the automotive world. Coming off of a year…

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Added by Amanda Meuwissen on December 22, 2011 at 10:25am — No Comments

Successful Digital Innovation

Are You Thinking Big This Holiday Season?

 

It comes as no surprise anymore to hear that digital is key. Smartphones, tablets, social media, email—these are all cornerstones of sales and marketing for successful industries, including…

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Added by Amanda Meuwissen on November 22, 2011 at 9:55am — No Comments

Brand Loyalty

Standing the Test of Time

 

Seth Godin, called “America’s Greatest Marketer” by American Way Magazine, recently wrote on his blog about loyalty, not specific to any one type of industry but brand loyalty in general. He stressed in his article that loyalty isn’t about customers choosing a brand because it was the cheapest at the…

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Added by Amanda Meuwissen on February 8, 2011 at 6:35am — No Comments

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