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All ADM Blog Posts Tagged 'media' (495)


Influencer
Your Employees May Be Doing Social Media but Do They REALLY Know How to USE It?

Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.

 

Many salespeople use social media to promote themselves and increase awareness…

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Added by Paul Moran on January 29, 2016 at 5:49am — No Comments


Influencer
This Week in Social Media

News for the Week of 1.27 

Periscope Broadcasts Live on Twitter

brand-new functionality that’s initially rolling out for iOS, Twitter is now making it possible for users…

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Added by Joseph Little on January 28, 2016 at 2:11pm — 2 Comments


Influencer
Content Marketing: Is it Possible to Go from Zero to Hero?

You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is…

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Added by sara callahan on January 28, 2016 at 6:35am — 2 Comments

Why the Fuss Over Customer Retention?

Our world is certainly changing. Due to technology and the ability to access incredible amounts of information, the consumer purchase cycle is completely different to that of just a decade ago. And, the dealership market area has changed too. Technology now enables dealerships on each coast to compete with each other…

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Added by Tony Orlando on January 21, 2016 at 4:11am — No Comments


Influencer
Are Your Listening Ears On? ‘Cause It’s About to Get Loud

An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have…

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Added by Paul Moran on January 15, 2016 at 3:48am — No Comments


Influencer
A Vendor’s Guide to Getting Attention at Conferences

The 2016 conference season is upon us.

Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area over several days. They are also a definite (and not inexpensive) investment. So, it makes sense to do all…

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Added by sara callahan on January 11, 2016 at 6:00am — No Comments


Influencer
This Week in Social Media

News for the Week of 1.6 

Pinterest Privacy Policy

Pinterest recently updated its privacy policy in order to make the user experience feel more personalized and be more useful. …

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Added by Joseph Little on January 6, 2016 at 2:10pm — No Comments


Influencer
Top 3 Reasons Personal Branding Benefits Companies

Most of the time, businesses wrongfully perceive the concept of creating a “Personal Brand at Work” to be self-serving for the employee and not having any form of positive outcome for the business.

But the reality is there is no downside to having employees who are positively representing themselves to the world around…

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Added by Joseph Little on January 5, 2016 at 2:30pm — No Comments


Influencer
This Week in Social Media

News for the Week of 12.30 

Google 360-Degree Storytelling on YouTube



Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the…

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Added by Joseph Little on December 30, 2015 at 2:29pm — No Comments


Influencer
What “Star Wars: The Force Awakens” Can Teach Us about Marketing

It’s been a week now since the seventh installment in the Star Wars franchise hit theaters, breaking all box office records along its way. I’m sure that there is much more money in Disney’s future. That’s the ending of this story. Now for the beginning...

 

Think about the many months leading up to the…

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Added by Paul Moran on December 23, 2015 at 5:59am — 2 Comments


Influencer
Metrics 101: Is Your Content or Social Media Marketing Working?

So, you’ve recognized the value that social media and content marketing present for your business.

You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique…

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Added by sara callahan on December 17, 2015 at 6:30am — No Comments


Influencer
The Easiest Path to Social Media Exposure & Sales

If you haven’t heard, it’s getting harder for businesses to reach their audiences on Facebook unless they’re willing to spend some money. Estimates are that the average reach for a company post on its Facebook page is around 2-6 percent organically. There are only two ways to increase that. First, by…

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Added by Paul Moran on December 11, 2015 at 5:18am — 2 Comments


Influencer
This Week in Social Media

News for the Week of 12.9

Facebook Messenger Arrives at a Website Near You 

Facebook recently introduced new Page plugins for Messages and Events, allowing users to message your…

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Added by Joseph Little on December 9, 2015 at 2:00pm — No Comments


Influencer
Tapping Into Social Media to Build Your Business

By now, pretty much everyone has heard about the power of social media and the effect it can have on businesses that are leveraging it to enhance their bottom line. What may or may not be known—even by the businesses that are using social media to their advantage—are the…

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Added by Joseph Little on December 8, 2015 at 7:00am — No Comments


Influencer
This Week in Social Media

News for the Week of November 30

Snapchat Story Explorer 

Snapchat introduced Story Explorer, a unique way for users to share experiences through the eyes of the community.  With…

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Added by Joseph Little on December 3, 2015 at 2:02pm — No Comments


Influencer
4 Ways to Sell to Today's Socially Savvy Car Buyer

car shopping

4 Ways to Sell to Today's Socially Savvy Car Buyer

According to the…

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Added by Larisa Bedgood on December 3, 2015 at 8:52am — No Comments


Influencer
Consumers Are Taking Their Complaints to Social Media. Are You Responding?

In the past, consumers were limited in their options when they had any sort of complaint or service issue with a particular business.

Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their…

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Added by Paul Moran on November 27, 2015 at 5:00am — 1 Comment


Influencer
This Week in Social Media

Social Media News for the Week of November 23

Brand-New Google+ 

Google will look different for users due to its latest updates to Google+. Latest improvements focus on Communities and…

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Added by Joseph Little on November 25, 2015 at 12:07pm — No Comments


Influencer
In this Age of Extreme Political Correctness, Should Businesses Care?

If you’re on any social media platform, there’s no doubt that you’ve seen or heard of a multitude of topics where someone somewhere was offended. Not counting obvious religious, political or other volatile topics - there are many that seem, well, baffling. Take for example, the University of Ottawa’s…

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Added by sara callahan on November 25, 2015 at 5:00am — No Comments


Influencer
Educated Consumers are Empowered Customers

Knowledge is Power

Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…

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Added by Joseph Little on November 18, 2015 at 8:00am — No Comments

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