ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
The environment in the customer lounge says a lot about your dealership and management. In fact, dealers spent more money remodeling the lounge to look and feel more like a 'home' space then any other part of the dealership.
With comfortable chairs, coffee service, muted colors and a variety of reading material, the customer lounge area dealers focuses on a welcoming environment to increase CSI and lower customer inhibitions.
And this has translated to the…Continue
Added by Todd Katcher on March 10, 2014 at 9:58am — No Comments
Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online. New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …Continue
Added by Philip Zelinger on March 9, 2014 at 2:30pm — No Comments
One feature for personal Facebook use that's led to countless new friendships is the fact that posts show up in a user's News Feed about people they don't know - because their friends know them. This very same behavior is now going to be applied to Pages.
I was inspired to write this by a couple of retired academics that I have been meeting with during my stays here in Colombia, SA to discuss the differences in our respective languages and to solve the world’s problems and also some articles I’ve recently read to which I have linked…Continue
Added by Bill Cosgrove on February 18, 2014 at 9:57am — No Comments
Too many businesses are under the impression that they're golden with Google the moment they have their local business page buttoned up and verified - but they're forgetting about Google+.
I came across this scathing opinion piece on Facebook advertising and I'd like to share it with the community for discussion. I'm admittedly not extremely well versed on Facebook ads, but this video seems to make a clear and concise case for questioning the effectiveness of buying likes through sponsored ads. What do you think?
If you are a Facebook page manager or owner you are probably wondering what “people talking about this” really means as it continuously fluctuates day to day, week to week.
If you do not know where this is located on your page, just look next to the people who have liked the page and a number with the words people talking about this…Continue
Added by Erin Ryan on February 5, 2014 at 1:00pm — No Comments
Added by Ken Leib on January 27, 2014 at 7:30pm — No Comments
PCG Digital Marketing is announcing their new Social Media Branding & Advertising packages. This tiered approach allows businesses to select the plan that works best for their social media needs.
The PCG Social Media team utilizes third party tools to create custom campaigns tailored to your audience. There is no proper “one size fits all” approach to social media. Fans of all pages differ and the…Continue
Added by Lisa Salabritas on January 25, 2014 at 8:30am — No Comments
Facebook Trending Feature
“Facebook Trending aggregates the headlines of the day, while Twitter Trending Topics check the pulse of the moment. Both have their uses.”- Josh Constine.…Continue
Added by Stephanie B on January 24, 2014 at 7:58am — No Comments
Boca Raton, FL, January 22, 2014 Today, Charter Media, part of cable operator Charter Communication, Inc. (NASDAQ: CHTR) and Car-Mercial, llc finalized a strategic partnership that will allow more efficient use of Online Video Marketing. Charter Media has over 1,700 sales professionals and will begin offering three of Car-Mercial’s award winning video products; Pre-Roll+, SEO+, and Social+ to the automotive community.
Charter Media is looking to Car-Mercial to provide…Continue
Added by Lisa Salabritas on January 22, 2014 at 11:00am — No Comments
Whenever you get to read those "top lists" of internet marketing tips for business owners, one of the first tips will inevitably be: you have to blog! That does occasionally sound a bit too patronizing, however, the proponents of business blogging are always right, regardless of which business niche you occupy. Many business owners make an excuse that their niche is too "dry" to warrant a blog, yet you can’t really use that one because the automotive industry is probably one of the most…Continue
Added by Arvid Linde on January 21, 2014 at 10:59am — No Comments
If you are like me you spend a sizable portion of your day starring at analytics data. Admit it, you do. You want to know where you are effective. I can’t blame you. Recently I noticed a trend where the reach on my…Continue
Sure, who doesn’t, right? Good news! They can be yours for the absolute bargain price of $1,750. So, spend 50 times that amount, and you can instantly become the number one most-followed person on Twitter.
What could possibly go wrong?
Well, plenty. First of all, you’d be pouring your money down the toilet. There are …Continue
Added by Joseph Little on January 8, 2014 at 7:35am — No Comments
A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…Continue
An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”
Did you catch that? The keys to that question are the…Continue
Are you wanting to hire women for your salesforce mr car dealer but not quite sure if you should or not? Please take a look at this bit of advice and perspective from George RR Martin author of the Game of Thrones series… This was originally published here.
Click the here to read an…Continue
Added by Micah Birkholz-1:16Digital Media on December 20, 2013 at 8:30am — No Comments
Some people might be shocked to hear us say it, but sometimes the customer is wrong. When a customer posted an all-caps rant about the terrible customers service of Liberty Bottleworks on the company’s Facebook page, the company could have politely addressed her concerns. They could have deleted and…Continue
In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is. Attracting…Continue
Added by Mike Gorun on December 13, 2013 at 7:00am — No Comments