Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the…Continue
Added by sara callahan on September 17, 2014 at 7:00am — No Comments
With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show…Continue
Added by Jamil Zabaneh on September 4, 2014 at 7:30am — No Comments
An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”
Did you catch that? The keys to that question are the…Continue
Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!
In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!Continue
Added by Lisandra Ramos on August 29, 2014 at 9:47am — No Comments
LIVE MARKETING, a data driven marketing engine, gets the dealer satisfaction by helping them sell 25% more vehicles. Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals nationwide.
LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel…Continue
Added by Dani Lunsford on August 25, 2014 at 2:02pm — No Comments
Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process...
While this may sound discouraging for dealerships, ruling out…Continue
"Approximately 60 per cent of all sharing is 'dark social'. Here's why it is vital to any brand's content marketing strategy."…Continue
Added by Manny Luna on August 16, 2014 at 10:30pm — No Comments
Cedar Falls, Iowa: August 12th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform. Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.
Autocon 2014 has a unique reputation as a “Dealer Generated Conference.” Scott Davis, the President and Founder of Driving Loyalty,…Continue
Added by Philip Zelinger on August 13, 2014 at 7:00am — No Comments
I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.
In case you aren’t familiar with what happened, a customer called into their…Continue
You want to sell cars through social media–despite marketers saying that’s the wrong approach–but are unsure of how to properly attract social media users to your profiles.
Proper spelling and grammar can dictate whether your content is received well or…Continue
Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to…Continue
Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I…Continue
In the first scenario, we see a person dressed as a homeless man collapse in the middle of a busy sidewalk, as if he were ill, and…Continue
We have all known for a long time that dealerships must be careful about the quantity of posts they publish on their Facebook pages. Inundating a Facebook user's News Feed with content - even quality content - can easily get you hidden. Facebook users primarily want to use the social network to find out…Continue
Consumers always have and always will seek the path of least resistance to get the best deal they can when they purchase a new or pre-owned vehicle; and you can't blame them. Similarly, it is understandable that auto dealers always have and always will try to define what the best deal is for their customers; and it typically includes preserving a fair profit. Unfortunately, their objectives aren't always weighted the same; even though they should be.
Today's internet educated…Continue
Added by Philip Zelinger on May 3, 2014 at 5:50pm — No Comments
Contrary to popular belief, advertising isn’t just about creating brand awareness, though that is one step of the process. Actually, advertising’s goal is to create customers, or so says Daniel Newman, digital marketing contributor to Forbes Magazine.
In a recent article, he explained, “With the proliferation of digital marketing, social media, and the hyper-aware consumer . . . the role of marketing has evolved. . . . Having said that, the growth of new channels hasn’t changed the…Continue
Added by rubyjadesmith on May 3, 2014 at 4:19am — No Comments
Quick, look over at your waiting room. What are over half the people doing? I’m willing to bet good money that the majority of them are on some type of digital device.
With over 147 million Americans…Continue
Added by Josh Knutson on May 2, 2014 at 7:00am — No Comments
Last Thursday, Facebook Launched Facebook Newswire
In partnership with Storyful, a social media content verifier and aggregator, Facebook has entered the business of delivering news to…Continue