Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Josh Whitlatch on May 9, 2016 at 8:13am — No Comments
Nearly 10 years ago this month, I created my first and last Facebook profile. Sitting in my High School Library towards the end of my Senior year, I cluelessly put together a picture, a couple…Continue
Added by Josh Whitlatch on April 28, 2016 at 7:11am — No Comments
Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?
I see it happen all…Continue
Added by Alexia Henson on April 28, 2016 at 5:27am — No Comments
When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.
The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…
Added by sara callahan on April 27, 2016 at 5:30am — No Comments
There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.
Social media reach has decreased, digital marketing is ever more…Continue
Added by Mike Gorun on April 26, 2016 at 5:30am — No Comments
One of the biggest mistakes many business professionals make once they get back from a business convention, expo or conference, is not having a…Continue
Added by Josh Whitlatch on April 6, 2016 at 10:30am — No Comments
Ok, so you have known about the 2016 NADA Show for quite some time now, yet you find yourself freaking out a day before you…Continue
Added by Larisa Bedgood on March 29, 2016 at 8:26am — No Comments
In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced…Continue
Added by Paul Moran on March 25, 2016 at 6:00am — No Comments
Social media is interwoven into…
Added by Larisa Bedgood on March 24, 2016 at 11:30am — No Comments
Added by Josh Whitlatch on March 10, 2016 at 1:24pm — No Comments
Added by Josh Whitlatch on March 8, 2016 at 1:01pm — No Comments
For the majority of us, time management is something we all struggle with at some point in our hectic work week. From emails to conference calls, yoga to pilates, there is so much to do with so little time. Don't freak out. Instead of orchestrating your day around your time, let's take…Continue
Added by Josh Whitlatch on March 3, 2016 at 12:22pm — No Comments
If you’re looking for innovative and creative ways to bring more interaction to your Twitter page and gain a larger following for
your business, consider some of these options and hacks to optimize your page in 2016. Gaining more followers and interaction on Twitter is often as simple as utilizing clever, quick strategies and hacks. Check out these six Twitter options and hacks to find out more: …
Added by Joey Little on March 1, 2016 at 3:56pm — No Comments
If I had to guess, at some point this year you will be attending some sort of conference, seminar, or event to potentially further your career. With so many other things going on in your life, you might not have time to really sit down and strategize how you can make the most of these networking opportunities. The way you see…Continue
Added by Josh Whitlatch on February 23, 2016 at 7:19am — No Comments
Twitter users and marketers will be happy to see the latest update, which allows them to view the best Tweets first. Most Twitter…
Added by Joey Little on February 18, 2016 at 8:07am — No Comments
Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow to jump onto the social media bandwagon. However, as they recognized the potential it had to reach large audiences for little to no money, businesses embraced…Continue
Added by sara callahan on February 17, 2016 at 5:04am — No Comments
When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.
These dealers often ask me,…Continue
Added by Alexia Henson on February 12, 2016 at 10:56am — No Comments
Social media has many advantages in today’s digital world. And, leveraging these social media accounts and platforms through employees enables your dealership to reach local customers through the networks of these employees.
Many salespeople use social media to promote themselves and increase awareness…Continue
Added by Paul Moran on January 29, 2016 at 5:49am — No Comments