Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales. So what makes them so smart? They know social media is where it’s at for companies that…Continue
Added by Joseph Little on August 28, 2015 at 9:57am — No Comments
An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s…Continue
Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.
It’s easy to be generic when marketing because the…Continue
Added by Joseph Little on August 27, 2015 at 12:55pm — No Comments
Social media is a great place for brands to get their message out to the masses using video. Not only are more people watching video on Facebook, but the platform itself is also giving it extended reach in order to entice marketers to publish more video on Facebook. Another really great (for marketers)…Continue
Added by Timmy D. James on August 17, 2015 at 4:00am — No Comments
Think about the last time you scrolled through your Facebook newsfeed, Twitter account or Instagram feed. How long did you spend on each post? My guess is probably less than a second. Most people don’t spend a lot of time analyzing and reading every post that infiltrates their newsfeed from their networks.…Continue
Added by Paul Moran on August 14, 2015 at 6:30am — No Comments
Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos.
Thankfully, the days of scrolling through your news feed and…Continue
In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.
So, how do you get the attention…Continue
Added by Paul Moran on July 31, 2015 at 6:30am — No Comments
Post by Kristin Huntley, Director of Marketing and ContentContinue
Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day, to an incredible 4 billion…Continue
In the past, personal branding by salespeople was geographically restricted,…Continue
With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.
One of the key metrics to look at when gauging the health of your Facebook page is the “People Engaged” metric. This tells you how many of your pages’ fans are interacting with you, as well as those that are interacting but are not fans of your page. The higher that percentage, the more organic reach your posts will…Continue
Added by Paul Moran on June 30, 2015 at 5:30am — No Comments
I've been lucky to have the opportunity to guest blog at Paradux Media about my passion: audio! And most importantly, the three pieces of branding audio that my experience has show every business should be using in their marketing.
This is all extremely applicable to my friends here in the auto industry, whose dealerships can absolutely benefit from having a direct conversation with…Continue
Added by Dana Detrick-Clark on June 3, 2015 at 12:58pm — No Comments
Customers increasingly expect businesses to have a social media presence. The key however, is to not just have a presence, but to then use that presence to interact with customers. When customers engage with you, it’s important to give them an indication that you are, in fact, listening. Of course, to accomplish this,…Continue
Added by Paul Moran on May 29, 2015 at 5:30am — No Comments
Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a…Continue
Added by Paul Moran on May 15, 2015 at 5:00am — No Comments
If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.
Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…
Added by sara callahan on May 13, 2015 at 6:00am — No Comments
Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website.
Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are…Continue
Added by Manny Luna on May 6, 2015 at 11:00pm — No Comments
Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment. The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape. Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.
1. Mobile is Exploding
29% of web traffic page views are…Continue
The Truth About ‘Mobilegeddon’ and the Impact On Your…Continue
Added by Jonathan Floyd on April 21, 2015 at 3:30pm — No Comments