Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The modern car-shopper journey has changed. It’s no longer about spending an entire day—or even multiple days—scouring a variety of dealerships for the right vehicle; instead, it’s about consumers doing smart research, knowing what they want, and determining who can best provide it for them. Once shoppers have done their online detective…Continue
Added by Joey Little on September 28, 2016 at 8:17am — No Comments
What can the power of a custom website do for you?
So many websites are templated and it's really important to stand out! Make sure you have the tools you need to have your website reflect your personality.
Click here to sign up for our website on customization!
Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments
Have you ever done research on your mobile device for something you really want to purchase?
Maybe you do all that research on your desktop and make the actual purchase on your mobile phone?
This week on Think Tank Tuesday, Paul discusses something that Google has finally…Continue
Added by Paul Potratz on September 27, 2016 at 12:00pm — No Comments
This Week in Social Media
Added by Joey Little on September 27, 2016 at 9:30am — No Comments
For most people, buying a car isn’t a regular, everyday activity. It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect a great dealership experience. After all, next to a home purchase, it’s likely the second most expensive purchase for most individuals in the U.S. Customer expectations and…Continue
Added by Joey Little on September 26, 2016 at 9:28am — No Comments
Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Rankbrain not only understands language semantics, but also complex…Continue
Added by Paul Potratz on September 23, 2016 at 1:00pm — No Comments
Busy millennials are crunched for time. They rush by in a blur, barely stopping to look at anything for more than a couple seconds—so getting and keeping their attention is…Continue
Added by Joey Little on September 23, 2016 at 8:13am — No Comments
Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real. What does it mean to ensure authenticity in your brand? How do you convey your dealership’s genuine ideals, the ways in which you deliver on your promises to consumers? For many businesses, it can be a tricky concept, but when you come up with the perfect…Continue
Added by Joey Little on September 21, 2016 at 8:06am — No Comments
Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.
We’d love to hear…Continue
Added by Paul Potratz on September 20, 2016 at 2:32pm — No Comments
Created in 2006, Twitter is a unique social platform that’s grown in popularity, largely because of its 140-character limit, in which thousands quip, snip, and detail about their…Continue
Mobile-geddon is upon us!
As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.…
Added by Paul Potratz on September 13, 2016 at 1:00pm — No Comments
This Week in Social Media
News for the Week of September 12
Facebook Updates Features for Video Crossposting
Recognizing the need for video creators to get the most views possible, Facebook announced its latest update, allowing publishers to…Continue
Added by Joey Little on September 13, 2016 at 11:28am — No Comments
Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a…Continue
Added by Mike Gorun on September 13, 2016 at 6:34am — No Comments
Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).
This, of course, was a technical glitch, as the itinerary did not show the traveler arriving at their destination 47 years…
This Week in Social Media
News for the…Continue
Added by Joey Little on September 6, 2016 at 11:50am — No Comments
Have you ever gotten an email from a retail store saying the sale is one day only?
This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.
Customers who feel a sense of…Continue
Added by Paul Potratz on September 2, 2016 at 12:30pm — No Comments
Just about every consumer today is connected to friends, acquaintances, and businesses via social platforms. In fact, it’s nearly impossible to find someone who is completely removed from online resources. With that said, it’s important for businesses, and your dealership specifically, to focus on online feedback from consumers and…Continue
Added by Joey Little on September 2, 2016 at 8:24am — No Comments
Picture yourself walking on a crowded New York City street. Everyone blends in…except for those who don’t. Those who stand out have one or more characteristics that usually get them noticed—no matter how many people are around.
Now think about all the automotive dealerships out there and about all the vehicles sold. In 2015, new-car…Continue
Added by Joey Little on September 1, 2016 at 7:48am — No Comments
On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the…
Added by Alexia Henson on September 1, 2016 at 6:00am — No Comments
Change is necessary for businesses to grow. That’s true for the salon down the street, for the local grocery store, and for your dealership. In order to keep up with consumer wants and needs in the marketplace, it’s important to keep your eyes open and focus on trends that are inspiring shoppers to buy. Although change is necessary, most people…Continue
Added by Joey Little on August 31, 2016 at 9:26am — No Comments