Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'media' (656)


Agency
A Path to Save Dollars on Your Marketing Cost per Car Sold

A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the…

Continue

Added by Dane Saville on August 1, 2018 at 7:30am — No Comments

Does Community Involvement Sell More Cars?

I recently read an interesting article in Forbes about cause-based marketing which states that  55 percent of consumers would switch brands…

Continue

Added by sara callahan on July 31, 2018 at 7:00am — No Comments

Automotive Website SEO: Free Webinar July 25, 2018

ADM members are invited to attend an exclusive webinar presentation on technical search engine optimization (SEO), designed specifically for automotive websites. Hedges & Company will be presenting the free webinar on Wednesday, July 25, 2018 from 2:00pm to 3:00pm EDT.

The focus of the webinar, Part 1 of a two-part series, will be on optimizing for technical SEO.

We wanted to start with technical…

Continue

Added by Jon Hedges on July 13, 2018 at 10:30am — No Comments

Are you Deaf, Dumb & Blind to your Customers on Social Media?

Every successful business needs customer feedback to gauge how they are doing.

Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to…

Continue

Added by sara callahan on July 12, 2018 at 6:30am — No Comments

Social Media is Alive and Killing It!

Some skeptics lament the decline in the use of social media platforms.

Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!

 …

Continue

Added by Paul Moran on July 6, 2018 at 6:00am — No Comments

Influencer Marketing isn’t Dead, You’re Just Doing It Wrong!

One of the hottest current trends is influencer marketing.

Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it.

 

Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have…

Continue

Added by Paul Moran on June 25, 2018 at 6:30am — No Comments

Don’t go Breaking your Customer’s Heart!

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…

Continue

Added by sara callahan on June 14, 2018 at 6:30am — No Comments

Customer Experience Must-Haves in the Car Buying Process

What an honor to speak with Jim Fitzpatrick…

Continue

Added by Chris Snellgrove on May 29, 2018 at 1:00pm — No Comments

Content Doesn’t Have to Be Scary!

Great content comes in several forms.

However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.

It’s tough coming up with ideas and, even when…

Continue

Added by sara callahan on May 24, 2018 at 6:30am — No Comments

In Car Sales, the Best Social Marketer Wins

In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title would perhaps be Trusted Advisor.

 

A…

Continue

Added by Paul Moran on May 11, 2018 at 7:06am — No Comments

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.

Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…

Continue

Added by sara callahan on April 19, 2018 at 6:30am — 2 Comments

Why Omni-Channel Beats Multi-Channel Marketing

Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers.

 

Years ago, we realized that not all…

Continue

Added by Scot Eisenfelder on March 15, 2018 at 5:30am — No Comments


Dealer
How to grow business with Instagram marketing

Instagram may have started out as a humble way to get people together (like most other social media sites and apps), and to allow people a place where they could document their pictures and videos, but it is a well-recognized source of business nowadays.

From makeup brands to clothing stores, Instagram has…

Continue

Added by Naeem Ak on March 8, 2018 at 2:00am — No Comments

Why Consumers Are Navigating Away from Traditional Customer Service

In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer…

Continue

Added by Mike Gorun on January 30, 2018 at 6:00am — 1 Comment

When NOT to be the Smartest Person in the Room

In the best-selling book of 1979, “…

Continue

Added by sara callahan on January 24, 2018 at 6:46am — No Comments


Marketer
Want to Promote Your Business? Instagram Is The Grandest Platform Among All!

In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had…

Continue

Added by Walter Moore on January 19, 2018 at 8:50pm — No Comments

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…

Continue

Added by sara callahan on January 10, 2018 at 6:30am — No Comments


Marketer
Use Social Media To Power Up Your Car Dealership Website

With the rapid growth of social media, it is no wonder that it has become one of the essential tools for eCommerce.

The fact is that more and more people are relying on internet searches, which includes social media websites, when they…

Continue

Added by Steven Clarke on December 17, 2017 at 11:00pm — No Comments

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention…

Continue

Added by sara callahan on November 16, 2017 at 6:30am — No Comments

Master Video Fundamentals Before Going Social

When I talk to dealers about video marketing, one question I get asked a lot is "What about social?"

In particular the marketing folks want to know what…

Continue

Added by Timmy D. James on November 9, 2017 at 6:30am — 1 Comment

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service