Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…Continue
Added by sara callahan on June 14, 2018 at 6:30am — No Comments
Added by Chris Snellgrove on May 29, 2018 at 1:00pm — No Comments
Great content comes in several forms.
However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.
It’s tough coming up with ideas and, even when…Continue
Added by sara callahan on May 24, 2018 at 6:30am — No Comments
In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title would perhaps be Trusted Advisor.
Added by Paul Moran on May 11, 2018 at 7:06am — No Comments
Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.
Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…
Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers.
Years ago, we realized that not all…Continue
Added by Scot Eisenfelder on March 15, 2018 at 5:30am — No Comments
Instagram may have started out as a humble way to get people together (like most other social media sites and apps), and to allow people a place where they could document their pictures and videos, but it is a well-recognized source of business nowadays.
From makeup brands to clothing stores, Instagram has…Continue
Added by Naeem Ak on March 8, 2018 at 2:00am — No Comments
In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer…
Added by sara callahan on January 24, 2018 at 6:46am — No Comments
In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had…Continue
Added by Walter Moore on January 19, 2018 at 8:50pm — No Comments
One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…Continue
Added by sara callahan on January 10, 2018 at 6:30am — No Comments
With the rapid growth of social media, it is no wonder that it has become one of the essential tools for eCommerce.
The fact is that more and more people are relying on internet searches, which includes social media websites, when they…
Added by Steven Clarke on December 17, 2017 at 11:00pm — No Comments
Added by sara callahan on November 16, 2017 at 6:30am — No Comments
Added by Scot Eisenfelder on October 27, 2017 at 7:00am — No Comments
When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon.
We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.
At the time I was with AutoNation…Continue
Added by Scot Eisenfelder on October 6, 2017 at 6:30am — No Comments
Mark Zuckerberg paid about $1billion in 2012 to Instagram, which was then app, which had only 13 employees and 30 million users. Now, Instagram owns about 500 million users across the globe and still growing.
It is necessary to keep on updating for a social media platform to survive in the highly competitive market environment. As a lot of new start-ups enter, it is necessary for the old guard to stay fresh and acceptable to the existing and new…Continue
Added by Walter Moore on August 4, 2017 at 3:30am — No Comments
Originally, the social media platforms were not created with a view to advertising the business activities. They were meant to fulfill the social needs of human beings. However, with the passage, these social media sites have become the integral and almost indispensable part of the business activities.…Continue
Added by Walter Moore on August 3, 2017 at 2:32am — No Comments
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business.
What does it take for consumers to remember your name? Watch this week's episode to find out!
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on June 20, 2017 at 11:46am — No Comments
The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also…
Added by John Sternal on June 20, 2017 at 10:00am — No Comments