Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the…Continue
Added by Dane Saville on August 1, 2018 at 7:30am — No Comments
I recently read an interesting article in Forbes about cause-based marketing which states that 55 percent of consumers would switch brands…Continue
Added by sara callahan on July 31, 2018 at 7:00am — No Comments
ADM members are invited to attend an exclusive webinar presentation on technical search engine optimization (SEO), designed specifically for automotive websites. Hedges & Company will be presenting the free webinar on Wednesday, July 25, 2018 from 2:00pm to 3:00pm EDT.
The focus of the webinar, Part 1 of a two-part series, will be on optimizing for technical SEO.
We wanted to start with technical…Continue
Added by Jon Hedges on July 13, 2018 at 10:30am — No Comments
Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to…Continue
Added by sara callahan on July 12, 2018 at 6:30am — No Comments
Some skeptics lament the decline in the use of social media platforms.
Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!
Added by Paul Moran on July 6, 2018 at 6:00am — No Comments
Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have…Continue
Added by Paul Moran on June 25, 2018 at 6:30am — No Comments
When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…Continue
Added by sara callahan on June 14, 2018 at 6:30am — No Comments
Added by Chris Snellgrove on May 29, 2018 at 1:00pm — No Comments
Great content comes in several forms.
However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.
It’s tough coming up with ideas and, even when…Continue
Added by sara callahan on May 24, 2018 at 6:30am — No Comments
In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title would perhaps be Trusted Advisor.
Added by Paul Moran on May 11, 2018 at 7:06am — No Comments
Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.
Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…
Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers.
Years ago, we realized that not all…Continue
Added by Scot Eisenfelder on March 15, 2018 at 5:30am — No Comments
Instagram may have started out as a humble way to get people together (like most other social media sites and apps), and to allow people a place where they could document their pictures and videos, but it is a well-recognized source of business nowadays.
From makeup brands to clothing stores, Instagram has…Continue
Added by Naeem Ak on March 8, 2018 at 2:00am — No Comments
In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer…
Added by sara callahan on January 24, 2018 at 6:46am — No Comments
In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had…Continue
Added by Walter Moore on January 19, 2018 at 8:50pm — No Comments
One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…Continue
Added by sara callahan on January 10, 2018 at 6:30am — No Comments
With the rapid growth of social media, it is no wonder that it has become one of the essential tools for eCommerce.
The fact is that more and more people are relying on internet searches, which includes social media websites, when they…
Added by Steven Clarke on December 17, 2017 at 11:00pm — No Comments
Added by sara callahan on November 16, 2017 at 6:30am — No Comments