ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Added by Philip Zelinger on April 23, 2014 at 1:28pm — No Comments
Added by Philip Zelinger on April 18, 2014 at 10:00am — No Comments
Social marketing plans often include B2C and B2B elements to take advantage of the…Continue
Added by Philip Zelinger on April 15, 2014 at 2:39pm — No Comments
Automotive advertising agencies have learned to manipulate the changing…Continue
Added by Philip Zelinger on April 14, 2014 at 10:42am — No Comments
Added by Philip Zelinger on April 11, 2014 at 10:15am — No Comments
It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the current 1-2%. As a public company, Facebook has a need to appease its shareholders by monetizing its platform as much as possible.…Continue
I accept responsibility for providing proof of my performance. However, I…Continue
With Friends Like These
The social media snowball continues to gather momentum. Within the last two years, Facebook has acquired photo sharing capabilities, facial recognition software, speech translation apps, mobile instant messaging, and (most…Continue
Philip Zelinger, the host of the blog talk radio show - Lunch With Phil Discussing Automotive Advertising - is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014. The show will air on Monday, March 31st, 2014…Continue
Added by Philip Zelinger on March 30, 2014 at 5:47pm — No Comments
Instagram, already owned by Facebook (the hugest), is growing at a pace that doesn't seem likely to slow down any…Continue
Much has been said about using social media for businesses, but it seems like most information is aimed towards the typical small retail business or service provider. Too many dealers seem to ignore basic tips or strategies to leverage social media for the benefit of the dealership. To help solve this problem, here's a quick and easy guide to getting started with social media.
Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options.
The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social…Continue
Forward thinking automotive advertising agencies understand that most changes in the auto industry are driven by technology; however, all of them are powered by human nature. The evolution from word of mouth referral systems relying on relationship based sales processes to today’s consumer driven social marketing messages can be traced to their common element; people like to do business with people that they like.…Continue
Added by Philip Zelinger on March 13, 2014 at 2:48pm — No Comments
Unless you’ve been living in a box for the past couple weeks, you’d undoubtedly heard about the now infamous selfie taken by Ellen DeGeneres during the 2014 Academy Awards. Ellen DeGeneres, who hosted the show, took a moment to compose a selfie in the audience with the likes of Jennifer Lawrence, Julia Roberts, Meryl Streep, Bradley Cooper, Kevin Spacey, Brad Pitt, and Angelina Jolie, amongst others. She then proceeded to ask viewers to retweet it. The results were…Continue
The environment in the customer lounge says a lot about your dealership and management. In fact, dealers spent more money remodeling the lounge to look and feel more like a 'home' space then any other part of the dealership.
With comfortable chairs, coffee service, muted colors and a variety of reading material, the customer lounge area dealers focuses on a welcoming environment to increase CSI and lower customer inhibitions.
And this has translated to the…Continue
Added by Todd Katcher on March 10, 2014 at 9:58am — No Comments
Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online. New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …Continue
Added by Philip Zelinger on March 9, 2014 at 2:30pm — No Comments
One feature for personal Facebook use that's led to countless new friendships is the fact that posts show up in a user's News Feed about people they don't know - because their friends know them. This very same behavior is now going to be applied to Pages.
I was inspired to write this by a couple of retired academics that I have been meeting with during my stays here in Colombia, SA to discuss the differences in our respective languages and to solve the world’s problems and also some articles I’ve recently read to which I have linked…Continue
Added by Bill Cosgrove on February 18, 2014 at 8:57am — No Comments
Too many businesses are under the impression that they're golden with Google the moment they have their local business page buttoned up and verified - but they're forgetting about Google+.
I came across this scathing opinion piece on Facebook advertising and I'd like to share it with the community for discussion. I'm admittedly not extremely well versed on Facebook ads, but this video seems to make a clear and concise case for questioning the effectiveness of buying likes through sponsored ads. What do you think?