ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC interventions have caused turmoil for some, most auto dealers don’t buy into running too good-to-be true ads. Some dealers even pride themselves on being straight with their customers.
The challenge for these dealers now lies with…Continue
Added by Rachel Boyle on November 11, 2013 at 1:09pm — No Comments
More and more companies are using online videos to establish their brand name and to promote their products and services. With YouTube alone registering two billion video views a day, turning your back to the idea of online videos can be quite disastrous to your business.
As a car dealer, you need to capture your prospect’s attention and persuade them to deal with you when he or she trades in or buys a vehicle.
Added by Rachel Boyle on October 15, 2013 at 6:17am — No Comments
Some companies engaging in e-commerce have the Field of Dreams complex, thinking if they build an adequate online presence, online consumers will come in droves. In reality, the key to a successful online sales strategy goes beyond digital infrastructure and involves active engagement with…Continue
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…Continue
Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments