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Christine Rochelle's Blog Posts Tagged 'marketing' (6)

How to Measure Your Digital Marketing Strategy

There’s always a lot of buzz on new digital marketing strategies, from SEO to social media to content marketing, with many “experts” and “specialists” blogging about a revolutionary idea nearly every single day.

 

But yet there isn’t a lot of buzz on how to report on these new ideas. Maybe reporting just isn’t as sexy as strategy, yet reporting should be the step taken before a strategy is born. Or maybe that’s a “chicken before the egg”…

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Added by Christine Rochelle on May 7, 2013 at 10:30am — 2 Comments

New MySpace Touts Apple Design, No Ad Clutter, and Lots of Justin Timberlake

In 2011, Justin Timberlake and Specific Media bought the dying music social network MySpace away from News Corp. for just $35 million. I say just $35 million because News Corp. originally invested $580 million to the music site a few years prior to that when the site was still very popular.

Justin started to hype up the new MySpace redesign this past September, but today was the official launch of the full redesign for all…

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Added by Christine Rochelle on January 15, 2013 at 6:00am — 9 Comments

The Perfect Blogger-Social Media-Marketing Relationship

Recently I started to talk more about blogger outreach with dealers to test the waters on how effective it would work in the automotive industry.

Blogger outreach means developing strong online relationships with key influencers in your market and having them promote your business through their blog or social media channels.

This isn't anything new. Every social media specialist talks about it.

But what I'm proposing is to take it a step further…

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Added by Christine Rochelle on May 23, 2012 at 9:48am — 2 Comments

Has Siri Changed Your Online Review Process?

I've had a lot of dealers ask me about Siri, especially how it is connected to Yelp and Google. As I've fielded a lot of these questions I've become so immersed into the BUSINESS side of Siri, that I didn't test it out myself as the CONSUMER.

So I did some tests.

First, I tried looking for a Toyota dealership nearby. Siri led me to Monmouth Toyota.…

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Added by Christine Rochelle on December 5, 2011 at 9:36am — 7 Comments

What's your ROI on that Billboard?

Many times after giving a presentation on content I've been faced with the question, "what's the ROI on blogging?"

 

I tried to explain an answer by walking through the scattered buying process that most consumers have, but instead started to add a slide to the beginning of my presentation that read, "CONTENT IS NOT ABOUT SALES, IT IS ABOUT BUILDING RELATIONSHIPS."

 

The result? I still get the ROI question at the end.

 

I noticed some bloggers that…

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Added by Christine Rochelle on October 16, 2011 at 7:44pm — 2 Comments

The Generational Gap: I Won’t Buy From You if You’re Not on Facebook

As a Gen-Yer, I grew up in an era where everyone received a trophy in Little League, your parents escorted you from basketball practice to piano lessons to your Math tutor, and I can barely remember a world without the Internet.

 

In other words, I’m used to having the world at my fingertips, and along with the rest of my generation.

 …

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Added by Christine Rochelle on July 12, 2011 at 6:57am — 3 Comments

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