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Anne Fleming's Blog Posts Tagged 'marketing' (4)

2019 Women’s Car Buying Report at Top 7 US Auto Brands

2019 Women’s Car Buying Report at Top 7 US Auto Brands

Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need…

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Added by Anne Fleming on March 6, 2019 at 6:30am — No Comments

Authentic Reviews Deliver to Your Bottom Line

Authentic Reviews that Deliver to Your Bottom Line

Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, but they also expect the posts to convey the most important part of the…

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Added by Anne Fleming on January 9, 2019 at 8:00am — No Comments

The Bad News About Customer Greetings at Dealerships

How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?

Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…

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Added by Anne Fleming on October 3, 2018 at 10:33am — No Comments

Want to Maximize Retention?

Creating a Service Drive Experience to Maximize Retention

Bringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet,…

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Added by Anne Fleming on July 25, 2018 at 10:30am — No Comments

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