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Amanda Meuwissen's Blog Posts Tagged 'marketing' (3)

Why Your Automated Marketing Tool Could Be Failing

Successful marketing automation software creates environments that balance the right tools for dealers in order to ensure brand consistency and flexibility for localization.



Most marketing automation tools aren’t designed with this model in mind, and frequently miss the mark by:

• Assuming one user owns the entire marketing process – including template selection, offer management, audience segmentation, and send. The automotive…

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Added by Amanda Meuwissen on January 6, 2015 at 2:00pm — No Comments

3 Ways to SUPERCHARGE Your Dealership’s Online Marketing

Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.

Don’t Forget Mobile

“During major shopping seasons, 1/3 of all dealer traffic came from mobile…

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Added by Amanda Meuwissen on September 16, 2014 at 8:23am — No Comments

Go Viral with YouTube Engagement

 

Many people who might otherwise be familiar with YouTube aren’t aware of the changes made recently to how videos go viral. It isn’t only about having an eye-catching thumbnail to rake in views. Hits alone don’t increase visibility anymore.

YouTube has changed how videos gain in popularity by combining hits, how long someone watches the video (so that actually finishing videos matters rather than just clicking a good image and being disappointed in…

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Added by Amanda Meuwissen on August 5, 2013 at 9:01am — No Comments

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