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Bill Wittenmyer's Blog Posts Tagged 'marketing' (5)

3 Reasons Why Direct Mail Still Matters

In our digital world, it can be easy to discredit direct mail – but that’s a mistake.

 

According to the Direct Marketing Association, direct mail has…

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Added by Bill Wittenmyer on March 11, 2020 at 10:30am — No Comments

The Untold Story of Missed Service Opportunities

When it comes to increasing service revenue, there is no shortage of areas to consider – improving process efficiency, expanding…

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Added by Bill Wittenmyer on December 27, 2017 at 6:30am — No Comments

Empower Your Sales Team for Better Performance

In my lifetime I have visited hundreds …

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Added by Bill Wittenmyer on August 30, 2017 at 6:30am — No Comments

The Often Forgotten but Most Important Person in Your Dealership

Who is the most important person in your dealership? Every time I ask this question I get different answers ranging from the dealer, to various members of management…

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Added by Bill Wittenmyer on July 5, 2017 at 6:44am — No Comments

What is Brand Loyalty, Really?

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.

 

But think for a just a second here, does your OEM really care whether your customer stays loyal…

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Added by Bill Wittenmyer on May 17, 2017 at 6:30am — No Comments

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