Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create an emotional connection to your brand, dealership and…Continue
Added by Timmy D. James on February 15, 2018 at 4:54am — No Comments
Added by Timmy D. James on February 2, 2018 at 6:30am — No Comments
Added by Timmy D. James on January 19, 2018 at 6:00am — No Comments
Amazon and Google are engaged in a war. Both produce proprietary hardware that consumers can purchase and use to access content through…Continue
Added by Timmy D. James on January 12, 2018 at 6:51am — No Comments
Added by Timmy D. James on December 7, 2017 at 5:30am — No Comments
Added by Timmy D. James on October 26, 2017 at 6:00am — No Comments
Added by Timmy D. James on October 19, 2017 at 6:30am — No Comments
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Added by Timmy D. James on June 22, 2017 at 6:18am — No Comments
Have you ever misinterpreted the tone of an email that a colleague wrote to you? Perhaps you thought a tersely written email meant that person was angry, but in fact, they…Continue
Added by Timmy D. James on April 27, 2017 at 6:55am — No Comments
So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?
The answer to this question is, it depends. We've got dealers who are successfully doing both. In my…Continue
Added by Timmy D. James on March 24, 2017 at 7:00am — No Comments
While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.
There are a ton of statistics floating out there and thousands of articles which – if you don’t believe me – should be sufficient to convince you that video content…
Added by Timmy D. James on March 16, 2017 at 5:37am — No Comments
Baseball players are famous for their superstitions and rituals when performing. Some will refuse to shave. Some will wear their hat backwards. Some will wear the same pair of underwear every game. Do they know if those superstitions or rituals affected the outcome of the game? No. Does it matter? No. Why? Because the players are doing the same thing, in every game, the same…Continue
Added by Timmy D. James on March 2, 2017 at 4:54am — No Comments
Technology has drastically changed the way businesses and auto dealers operate.
Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal video e-mail. And perhaps it’s working well. Most people…Continue
Added by Timmy D. James on January 31, 2017 at 5:23am — No Comments
Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that we’re interested in hearing and also seeing. TV, movies and…Continue
Added by Timmy D. James on January 19, 2017 at 4:47am — No Comments
When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails, to live video walkarounds, video is certainly an excellent way to engage customers and increase VDP views. It is also a great tool for the service department to better explain and illustrate service…Continue
Added by Timmy D. James on January 9, 2017 at 7:44am — No Comments
Most dealers have spent many years in the car business. They know what it takes to sell cars. They know when a customer walks onto the lot, the salesperson must give a professional presentation while being able to emotionally connect with and excite the customer into making that purchase.
To this end, most dealers are really great at merchandising their…Continue
Added by Timmy D. James on December 22, 2016 at 6:05am — No Comments