Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Timmy D. James on October 26, 2017 at 6:00am — No Comments
Added by Timmy D. James on October 19, 2017 at 6:30am — No Comments
Added by Timmy D. James on September 14, 2017 at 7:00am — No Comments
Added by Timmy D. James on June 22, 2017 at 6:18am — No Comments
Have you ever misinterpreted the tone of an email that a colleague wrote to you? Perhaps you thought a tersely…Continue
Added by Timmy D. James on April 27, 2017 at 6:55am — No Comments
So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?
The answer to this question is,…Continue
Added by Timmy D. James on March 24, 2017 at 7:00am — No Comments
While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.
There are a ton of statistics floating out there and thousands of articles which – if you don’t believe me – should be sufficient to convince you that video content…
Added by Timmy D. James on March 16, 2017 at 5:37am — No Comments
Baseball players are famous for their superstitions and rituals when performing. Some will refuse to shave. Some will wear their hat backwards. Some will wear the same pair of underwear every game. Do they know if those superstitions or rituals affected the outcome of the game? No. Does it matter? No. Why? Because the players are doing the same thing, in every game, the same…Continue
Added by Timmy D. James on March 2, 2017 at 4:54am — No Comments
Technology has drastically changed the way businesses and auto dealers operate.
Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal video e-mail. And perhaps it’s working well. Most people…Continue
Added by Timmy D. James on January 31, 2017 at 5:23am — No Comments
Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that we’re interested in hearing and also seeing. TV, movies and…Continue
Added by Timmy D. James on January 19, 2017 at 4:47am — No Comments
When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails, to live video walkarounds, video is certainly an excellent way to engage customers and increase VDP views. It is also a great tool for the service department to better explain and illustrate service…Continue
Added by Timmy D. James on January 9, 2017 at 7:44am — No Comments
Most dealers have spent many years in the car business. They know what it takes to sell cars. They know when a customer walks onto the lot, the salesperson must give a professional presentation while being able to emotionally connect with and excite the customer into making that purchase.
To this end, most dealers are really great at merchandising their…Continue
Added by Timmy D. James on December 22, 2016 at 6:05am — No Comments
Urbandale, IA--December 19th, 2016--Flick Fusion announced today a new partnership with AutoBase (www.autobase.com), a leading provider of inventory merchandising solutions for auto dealerships. AutoBase selected Flick Fusion's Smart Flicks video marketing platform to provide its customers with a full-service solution for implementing video marketing strategies. AutoBase…Continue
Added by Timmy D. James on December 19, 2016 at 6:47am — No Comments
Virtual Reality has been quite a craze recently with video gaming and other consumer electronics.
However, the high cost of entry and expensive units limited its reach. Even Google’s cardboard VR glasses required smartphones that cost upwards of $700. The Oculus Rift Goggles were even more expensive…
Added by Timmy D. James on December 15, 2016 at 6:00am — No Comments
Urbandale, IA--November 15th, 2016--Kia of Puyallup has increased the volume of its website visitors by 23 percent, video views by 500 percent, new car sales by six percent and used car sales by three percent since implementing a new video marketing strategy using…Continue
Added by Timmy D. James on November 15, 2016 at 10:00am — No Comments
Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company. Their why makes people want to buy their products.
For auto dealerships, your purpose is your “why buy” or “value proposition” message. The goal of this message is…Continue
If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.
There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now, however, most dealers include as…Continue
Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments
In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead Follow-up.
Hopefully you’ve begun the process of…
Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments
And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple reason, video content simply converts…Continue
Added by Timmy D. James on August 18, 2016 at 4:00am — No Comments