Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I recently read that today the reality is that, whether prospective buyers are in your virtual showroom or your physical showroom, they’re a buyer. Maybe not today, but statistically the Internet customer is highly likely to buy within 90 days.
94% of car buyers begin the process online, according to recent estimates, yet most dealerships attribute less than 30% of actual sales to Internet leads. Why the discrepancy? Most consumers do research online but instead of…Continue
Added by Bill Cosgrove on April 27, 2013 at 7:43am — No Comments
We live in a society where we always hear sayings like: “black and white”, “cut and dry” and my personal favorite, “either you’re in or you’re out”.
Another popular one is “what have you done for me lately?”. Whether it is at work, school, home or whatever you are in to, you are usually judged or managed based on the most recent action or development. At work, you get a pay check based on your sales for that week. At school, you get a report card for that last semester. At home, you…Continue
Added by Mark Peterson on April 26, 2013 at 3:01pm — No Comments
The broad term “Internet Marketing” encompasses a fast-changing industry. In the past two years, “new” developments such as mobile, social and reputation management have quickly become mainstream, while the effectiveness of “old” methods such as banner ads and e-mail marketing have been debated.
While dealers should be aware of the latest technologies, ensuring that perceptions about the Internet and its capabilities is extremely important too. Here are three things every…Continue
Added by Josh Vajda on April 26, 2013 at 11:26am — No Comments
OK part one ended with us discussing using SMS Marketing on the front-end as a virtual tour in our print media, as well as using billboards and contests, and how we can move our numbers in an upward direction to improve our bottom line. With our focus still on the…Continue
Added by David Schroeder on April 24, 2013 at 1:30pm — No Comments
Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…Continue
Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments
Spike the Rhino is an award winning Australian advertising campaign created by Yarra Trams to encourage pedestrians to look, listen and be alert around Melbourne trams – which can weigh as much as 30 Rhinos.
The campaign was…Continue
Did you know that understanding your shoppers could make a big difference in what your bottom line is? What does online advertising mean to you? Do you how to deliver the proper message to your customers online? Watch this week's Think Tank to and find out how you can stop missing your opportunity to sell more.
Added by Paul Potratz on April 23, 2013 at 12:04pm — No Comments
By the time she’s 21, she will, like most of her girlfriends, control two-thirds of the consumer wealth in the U.S. according to a recent research study by Fleishman-Hillard Inc.
Furthermore, she will have the final say on all purchases as well as being the motivator of big ticket buys such as a new home, car and appliances – and that’s on top of her daily purchases of groceries, clothes and take-away food.
What does this mean for marketers and advertisers? It…Continue
Added by charles bayer on April 17, 2013 at 8:00pm — No Comments
What is the single most cost effective way to get direct access to a consumer? If you said anything other than through a mobile device, then you are wrong. Mobile devices are proliferating at an exponential rate and nearly 40% of all Internet traffic now, is on a mobile device. Mobile marketing reached $2.7 billion…Continue
Added by David Schroeder on April 17, 2013 at 2:30pm — No Comments
There are over 100 different factors that determine how you rank on Google+ Local (Google Places and Google Maps).
One of the most important of those factors is making sure your Name, Address and Phone number (NAP) are consistent across hundreds of different directories and sources (find out how you are doing with this free local optimization…Continue
It turns out, his staff wasn’t consistent across…Continue
If you’re like me you will have had a few ‘locals’ over the…Continue
Added by charles bayer on April 10, 2013 at 5:30pm — No Comments
Added by Paul Potratz on April 10, 2013 at 9:18am — No Comments
In recent months I have been "addicted" to auditing dealership marketing budgets. I love my work! It may not seem that exciting but for the dealers I work for, it is a very rewarding process. The audits have allowed me to see how different vendor partners are performing and how their products deliver, or not deliver, a strong ROI.
I have been able to…Continue
Added by Brian Pasch on April 10, 2013 at 9:00am — No Comments
A few weeks ago, Ford managed to accomplish a task that many brands dream about but never achieve… to have an ad go viral. You might think this is a good thing except for the fact that this particular ad went…Continue
Added by sara callahan on April 10, 2013 at 7:00am — No Comments
Email Open Rates for Reward Members are 300% Higher Than Non-Members
Dealerships That Provide an Incentive for Customers to RETURN After a Visit Have a 20%…Continue
Added by Bill Cosgrove on April 6, 2013 at 4:00am — No Comments
For many of you who have followed my writings or have seen me speak, you have heard me talk about the Zero Moment of Truth. For those who may not know what that is, it is based on a book by Jim Lecinski for Google coining this term as the space between initial…Continue