Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In the ever increasing cycle of manufacturer pressure to reach a selected volume, differentiation is more important than ever. How and where is the question.
To put volume targets into context, last year VFacts recorded 1,112,032 new passenger cars, SUVs and commercial vehicles were delivered to customers during 2012 and this year Dealer targets set by the…Continue
Added by Sair Buckle on June 28, 2013 at 9:46pm — No Comments
I once had a sales manager who beat us up week after week to “stick to the basics”. That is wisdom that applies to virtually every facet of sales, and this great video by Tom Peters about selling yourself is a critical key to success in the automotive business and ANY industry…
Tom's key points here:
Added by Big Tom LaPointe on June 28, 2013 at 12:09am — No Comments
|by Melissa Mangold, Virtual Marketing Representative at ADP|
The CADA Convention and Expo combines new business opportunities with a world class program that covers all aspects of an automotive dealership as well as the opportunity to hear from some of the industry’s most respected international speakers translated in Chinese and English.
Thousands of automotive professionals from China and around the world visited the…Continue
Added by charles bayer on June 24, 2013 at 4:00pm — No Comments
WARREN HENRY AUTO GROUP SELECTS THE DIGITAL DEALERSHIP SYSTEM
MIAMI, FL (June 20, 2013) – Warren Henry Auto Group (warrenhenryauto.com) is pleased to announce the selection of the Digital Dealership System (digitaldealershipsystem.com) to provide digital signage and…Continue
Added by Todd Katcher on June 24, 2013 at 10:30am — No Comments
Anyone who has worked on any Volkswagen business knows that they have some of the strictest – if not THE strictest advertising guidelines, of any automotive manufacturer.
From their dealer guidelines:
“Volkswagen Corporate Design is not a question of personal taste but the visual identity of one of the world’s most recognizable…Continue
Added by charles bayer on June 19, 2013 at 4:00pm — No Comments
If 40% traffic and nearly half of all digital leads coming from smartphones isn't enough to get you 2nd guessing the way you spend your ad budget, maybe a better understand of what's out there will. Today, there are dozens of advertising opportunities and 200k+ apps and games that your customers engage with each day. While most dealerships are content with the highly competitive PPC market, our team has been testing and validating the greater mobile ad space. There is a world of…Continue
Added by Amir Shah on June 18, 2013 at 2:08pm — No Comments
It’s Saturday! Blow up the Balloons, blow up the squiggly air man thingy, get your game faces on and get ready. Barely anyone will walk on to your lot today. Any ideas why?
Before you continue reading this article, do me a favor right now and go grab your local newspaper. Open it up to the first auto dealer…Continue
Added by Michael Cirillo on June 18, 2013 at 9:00am — No Comments
As social media gets more and more entrenched in our daily lives, it’s becoming the easiest and most visible place for one of the most important things your company can have but can’t buy – word-of-mouth marketing.
You can have your customer experience down pat, a loyalty program that rocks and customers lined up to do business with you; but does that mean…Continue
Added by Mike Gorun on June 18, 2013 at 5:21am — No Comments
Edmunds.com Report Sheds New Light on Car Shopping Trends and Behaviors
SANTA MONICA, Calif. — June 13, 2013 — Car buyers spent an average of $30,803 on new car purchases last year – an all-time high, according to Edmunds.com, the premier resource for car…
Added by Stephanie Mar on June 13, 2013 at 10:00am — No Comments
In the initial days of the Internet, it was fairly straightforward. There were few options for the consumer online, and most leads arrived showing their points of origin. Now, more than 90% of your customers head…Continue
As our industry looks to the future, many experts claim the next logical step from online marketing is online sales: that is, completing the car sales process, or as much of it as possible, online. According to an IBM study last year, 21% of new car buyers never test drove a car before purchasing it, that percentage is likely to grow. In 2012, CNW Research stated that only 13% of millennials say a new vehicle ranks as the number one product projecting enviable status. This utilitarian…Continue
There are thirteen steps to happiness and it all begins with a process. From recruiting to advertising, watch this week's Think Tank Tuesday to determine which processes you need to focus on in order to be successful.
Added by Paul Potratz on June 4, 2013 at 11:30am — No Comments
I’ve often advocated in my blogs the benefits of quoting a price to customers who submit leads with a price inquiry. If the customer is submitting leads to more than one dealership, not providing the price will likely eliminate you from consideration.
Yet, according to CNW Marketing Research, 70.5% of people finance their cars. That means the vast majority of Internet leads will take the…Continue
There are seven ways you are wasting your marketing dollars. Watch this week's Think Tank Tuesday to learn what you're doing to throw away your advertising money.
Added by Paul Potratz on May 28, 2013 at 8:21am — No Comments
Suddenly out of nowhere “content marketing” has emerged as the absolute hot new thing that will make your brand or dealership a household name.
All the marketing gurus are spruiking this phenomenon in their blogs, webinars, social media pages and wherever they can find an audience.
Their subject lines include classic long copy headlines…Continue
Added by charles bayer on May 27, 2013 at 7:06pm — No Comments
I just got through reading “Is the dealership sales call center obsolete?” on autonews.com. I got the article from Andy Warner on twitter. This article highlights dealers that…Continue