Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.
To retain more of their sold customers, dealers are…Continue
Added by Scot Eisenfelder on July 26, 2019 at 6:54am — No Comments
Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician videos into its service processes and, in only seven days, made +$250K in customer pay recommended work revenue. In fact, 80% of all closed repair orders for the week had a technician video sent to the customer.
Added by Ujj Nath on July 19, 2019 at 7:23am — No Comments
In the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of service visits rather than maximize the…Continue
Added by Doug Van Sach on July 18, 2019 at 7:07am — No Comments
According to Social Media Today,…Continue
Added by Paul Moran on July 16, 2019 at 7:25am — No Comments
Imagine you have a set of videos from your most satisfied clients, talking about how much they love working with you. Imagine you can use these videos, again and again, to win over more clients than you know what to do with. Imagine that by doing this, you build deeper relationships with existing clients, and you save time and money because you outsourced all the legwork to WinWin Videos. And imagine these videos get finished faster than ever.
Added by jon nigbor on July 15, 2019 at 10:30am — No Comments
Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.
What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are less…
Added by Jeff Giere on July 11, 2019 at 7:30am — No Comments
Advisors from a mix of dealers and dealer groups will help shape future company processes & product development
Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its…Continue
Added by Ed Barton on July 8, 2019 at 7:01am — No Comments
Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no…Continue
Added by Paul Moran on June 27, 2019 at 7:00am — No Comments
Netflix is one of the most successful disruptors of the digital age. How did they do it?
By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric…
Added by Dean Martin on June 27, 2019 at 7:00am — No Comments
Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program…Continue
Added by Paul Moran on June 25, 2019 at 7:00am — No Comments
Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers.
Most companies use only 12 percent of the data they have on hand, which means 88…Continue
Added by Courtney Evans on June 21, 2019 at 7:16am — No Comments
Videos are essential for effective marketing and will continue to rise in importance in the future. They are engaging, and consumers would rather watch a video than click through a bunch of photos. I've talked plenty of times about the different types of videos. But for this blog, let’s get off VDPs for the moment. Some of the video content I recommend for…Continue
Added by Timmy D. James on June 18, 2019 at 6:59am — No Comments
What would you do to massively increase your conversion rates? What would you invest in a strategy that boosted social media engagement, drastically improved your Search Engine Rankings, and substantially increased customer acquisition and loyalty?
In any established industry, one marketing issue arises time and time again: to cut through the noise of a conventional sales and marketing process. Customer attention is more fleeting than ever, and if you’re like most…Continue
Added by jon nigbor on June 17, 2019 at 8:00am — No Comments
Credit Union Direct Lending, or CUDL, is a system developed by CU Direct to provide easy access to credit union financing for…Continue
Added by jon nigbor on June 6, 2019 at 2:00pm — No Comments
With over four million customers and 600 applicators nationwide, it’s no wonder Rhino Linings Corporation (“Rhino”) is the nation’s #1 bed liner brand. They’re a global leader in the manufacturing and distribution of spray-on protective linings, coatings, spray foams, and application equipment. From this success, Rhino has formed several strategic business units, from Rhino Vehicle Protection and Rhino Industrial to Rhino Concrete Solutions and more.
Added by jon nigbor on June 3, 2019 at 8:00am — No Comments
Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most…Continue
Added by Paul Moran on May 30, 2019 at 7:22am — No Comments
Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through a desert. And there’s nothing blatantly wrong with paying more for quality (or perceived quality)––just look at…Continue
Added by Stephen Coambes on May 30, 2019 at 6:59am — No Comments
People often make the mistake of only making a simple marketing plan for Brisbane businesses. But what they do not understand is that even hiring the digital marketing service in Brisbane would only help them if they have a clear strategy for…Continue
Added by Pankaj Sharma on May 29, 2019 at 5:00am — No Comments
Added by Dean Martin on May 23, 2019 at 7:00am — No Comments
Stitched photo videos have been around awhile. I’ve had many people ask me lately if they are still relevant, do consumers really watch them, and why dealers should have them when they already have a large number of photos and vehicle description on the VDP. My response is to remove personal opinions out of the equation and let the “data” do the…Continue
Added by Timmy D. James on May 22, 2019 at 7:00am — No Comments