Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.
So how do we track these results?
On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…Continue
Added by Paul Potratz on April 21, 2017 at 1:46pm — No Comments
It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.
But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. …Continue
Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer…Continue
Added by Tim Clay on April 14, 2017 at 5:00am — No Comments
Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz.
See how different communication styles can affect your team, leadership, and work environment. …Continue
Added by Paul Potratz on April 11, 2017 at 2:27pm — No Comments
Getting to be part of a franchise business is a big deal in itself. However, keeping it running smoothly and growing at the same time is a whole different ball game.
Franchise owners have their work cut out in keeping the health of their business at its peak at all…Continue
Added by izmostock on April 11, 2017 at 12:47pm — No Comments
Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV!
Added by Paul Potratz on April 7, 2017 at 2:00pm — No Comments
Dealers have leveraged paid search for years – and some spend significant budgets on it.
However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.
I’d like to explain a few…Continue
As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it!
Watch this week's Think Tank Tuesday to find out why Dan Allen thinks marketers ruin everything in relation to product…Continue
Added by Paul Potratz on April 4, 2017 at 1:00pm — No Comments
It’s no surprise that Disney has created one of the largest groups of loyal customers in the world. Of course, this isn’t by accident. Everything Disney does is by design. According to an…Continue
Added by Mike Gorun on April 4, 2017 at 6:45am — No Comments
When it comes to marketing attribution, there’s one vital activity that even the most advanced algorithms and technology cannot interpret – inaccurate human input. While no CRM system can provide you with accurate marketing attribution, it contains data that is invaluable to the process. Because getting…Continue
Added by Steve White on March 29, 2017 at 7:08am — No Comments
So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.
Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…Continue
Added by Paul Potratz on March 28, 2017 at 11:13am — No Comments
As companies have started to appreciate the effect of social media as well as the power that influencers hold over their followings, quite a few have started to it. Additionally bloggers have come to as well be thought to be a sort of influencer, and many brands are starting to know that guest posting is seriously essential for…Continue
Added by Mary Lvovych on March 28, 2017 at 7:57am — No Comments
A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way…Continue
Added by Mike Gorun on March 28, 2017 at 7:04am — No Comments
Added by Ujj Nath on March 27, 2017 at 6:39am — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.…Continue
Added by Paul Potratz on March 24, 2017 at 12:25pm — No Comments
So you've decided it's time to differentiate your dealership from the competition, and that video is the way to do it. Your next probable question is, do you produce, distribute and market the videos yourself, or outsource some, if not all of these functions?
The answer to this question…Continue
Added by Timmy D. James on March 24, 2017 at 7:00am — No Comments
Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…Continue
Added by Paul Potratz on March 21, 2017 at 2:00pm — No Comments
QUALITY > QUANTITY
Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of…Continue
Added by David Metter on March 21, 2017 at 1:00pm — No Comments
It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this…Continue
Added by Mike Gorun on March 21, 2017 at 7:34am — No Comments
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…Continue
Added by Paul Potratz on March 16, 2017 at 12:53pm — No Comments