Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Are you planning on going to a trade show this year? So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.
Watch this week's Hard Facts to get information on how to maximize the value of your next trade show.…Continue
Added by Paul Potratz on January 20, 2017 at 11:52am — No Comments
Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that…Continue
Added by Timmy D. James on January 19, 2017 at 4:47am — No Comments
So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content.
With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR…Continue
Added by Paul Potratz on January 13, 2017 at 1:30pm — No Comments
Van and Car sales have changed a lot in the past few years. Digital has a significant impact on how we buy and sell cars today.
If you have been selling cars online for a while, you’ll have observed that…Continue
Added by Tony Chips on January 12, 2017 at 3:44am — No Comments
When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails, to live video walkarounds, video is certainly an excellent way to engage customers and increase VDP views. It is also a great tool for the…Continue
Added by Timmy D. James on January 9, 2017 at 7:44am — No Comments
We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.
There are so many ways you can boost your sales without…Continue
Added by Paul Potratz on January 6, 2017 at 1:30pm — No Comments
For new website you need to choose the best keywords. You can try to find them using Google Planner or pay $5 and order keyword research on fiverr. You should also learn about basic SEO On page factors.
Every website must follow these basic tips in order to get indexed daily by search engines and even reach you potential traffic targets. For a website to be…Continue
Added by Thomas Beaudette on January 2, 2017 at 5:30am — No Comments
This is a webinar we did with an Albany New York auto dealer group June last year. Since then we add more feature to the Sales TextChat 2-Way & Text Marketing system. Our mission is to educate dealerships about mobile marketing strategies using iBeacon and Geofencing marketing technology.…
Added by Roy Revill on January 1, 2017 at 12:30am — No Comments
Enter your company name and phone at the link below and get your complimentary C.O.R.E. report. You’ll be able to instantly see exactly what customers see online about your business. It’s the first step to establishing a healthy online presence for your brand, attracting new…Continue
Added by Chris Snellgrove on December 28, 2016 at 5:40pm — No Comments
Digital marketing tips and tricks carry immense potential for local businesses such as automobile dealerships and services. References, word of mouth, free online quotes, organic search traffic to your website – all these are huge contributors towards bringing in more customers. Let’s tell you three highly focused…Continue
Added by Mike Davidson on December 28, 2016 at 9:00am — No Comments
So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video?
YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.
Added by Paul Potratz on December 23, 2016 at 7:00am — No Comments
Most dealers have spent many years in the car business. They know what it takes to sell cars. They know when a customer walks onto the lot, the salesperson must give a professional presentation while being able to emotionally connect with and excite the customer into making that…Continue
Added by Timmy D. James on December 22, 2016 at 6:05am — No Comments
Urbandale, IA--December 19th, 2016--Flick Fusion announced today a new partnership with AutoBase (www.autobase.com), a leading provider of inventory merchandising solutions for auto dealerships. AutoBase selected Flick Fusion's Smart Flicks video marketing platform to provide its customers with a full-service solution for implementing video marketing strategies. AutoBase…Continue
Added by Timmy D. James on December 19, 2016 at 6:47am — No Comments
Have you ever heard of Google Tag Manager?
If you haven’t, you’re losing customers!
There is 1 huge disadvantage of not using Tag Manager - slow websites.
On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to…Continue
Added by Paul Potratz on December 16, 2016 at 2:00pm — No Comments
Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see a trend in that every single customer who purchased a vehicle wears a red shirt. You’d probably start getting excited when you see a…Continue
Added by Steve White on December 16, 2016 at 6:00am — No Comments
Virtual Reality has been quite a craze recently with video gaming and other consumer electronics.
However, the high cost of entry and expensive units limited its reach. Even Google’s cardboard VR glasses required smartphones that cost upwards of $700. The Oculus Rift Goggles were even more expensive…
Added by Timmy D. James on December 15, 2016 at 6:00am — No Comments
Potratz, an advertising agency in downtown Schenectady, has started a new apprenticeship program this December.
The program is a 6-month training program that gives insight into the inner workings of a full-service advertising agency. Each apprentice will gain first-hand knowledge of digital marketing, content development, social media, traditional media, graphic design, video production, strategy building, website development and innovative product…Continue
Added by Paul Potratz on December 14, 2016 at 10:39am — No Comments
In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?
Aside from learning what…Continue
Added by Paul Potratz on December 9, 2016 at 10:30am — No Comments
Anyone in the management consulting industry knows that today’s firms face a host of challenges, some age-old and some brand new. Disruptive technology, New business models and intense global competition are transforming the industry..
Added by Richard Walter on December 9, 2016 at 6:00am — No Comments
These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away.
And, to further complicate matters, consumers increasingly shop and conduct…
Added by Steve White on December 9, 2016 at 6:00am — No Comments