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All ADM Blog Posts Tagged 'marketing' (998)

Want More Service Revenue? Make Technician Videos!

Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician videos into its service processes and, in only seven days, made +$250K in customer pay recommended work revenue. In fact, 80% of all closed repair orders for the week had a technician video sent to the customer.

Why do…

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Added by Ujj Nath on July 19, 2019 at 7:23am — No Comments

Do You Know Your Customers’ Service Share of Visits? Here’s Why You Should

In the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of service visits rather than maximize the…

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Added by Doug Van Sach on July 18, 2019 at 7:07am — No Comments

A Change That Extends Your Dealership’s Reach on Facebook

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.

 

According to Social Media Today,…

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Added by Paul Moran on July 16, 2019 at 7:25am — No Comments

This Tool Converts Leads into Clients: Now Faster and More Affordably

Imagine you have a set of videos from your most satisfied clients, talking about how much they love working with you. Imagine you can use these videos, again and again, to win over more clients than you know what to do with. Imagine that by doing this, you build deeper relationships with existing clients, and you save time and money because you outsourced all the legwork to WinWin Videos. And imagine these videos get finished faster than ever.

You’re probably…

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Added by jon nigbor on July 15, 2019 at 10:30am — No Comments

Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations

Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.

What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are less…

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Added by Jeff Giere on July 11, 2019 at 7:30am — No Comments

fusionZONE Automotive Forms New Dealer Advisory Council

Advisors from a mix of dealers and dealer groups will help shape future company processes & product development

 

Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its…

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Added by Ed Barton on July 8, 2019 at 7:01am — No Comments


Vendor
Blending offline and digital marketing is the key to business success

In the era of digitization, most marketers have turned to online marketing tools and praise them as being the most effective.

   

On the other hand, there are also marketers that still preach…

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Added by Cynthia Madison on July 3, 2019 at 11:30pm — No Comments

Social Selling: Why Dealers Should Adopt It

Let’s go ba.ck in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic...

Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no…

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Added by Paul Moran on June 27, 2019 at 7:00am — No Comments

3 Ways The Netflix Marketing Model Can Benefit Your Dealership

Netflix is one of the most successful disruptors of the digital age. How did they do it?

By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric…

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Added by Dean Martin on June 27, 2019 at 7:00am — No Comments

Earnhardt Lexus Generates 4,289 Video Shares Across Social Media Platforms With Vboost Viral Videos

Happy customers organically share videos for a viral lift of 564 percent over one year.

 

Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program…

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Added by Paul Moran on June 25, 2019 at 7:00am — No Comments

Increase Your Marketing ROI with 3rd Party Data

Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers.

 

Most companies use only 12 percent of the data they have on hand, which means 88…

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Added by Courtney Evans on June 21, 2019 at 7:16am — No Comments

Why Video Titles are so Important

Videos are essential for effective marketing and will continue to rise in importance in the future. They are engaging, and consumers would rather watch a video than click through a bunch of photos. I've talked plenty of times about the different types of videos. But for this blog, let’s get off VDPs for the moment. Some of the video content I recommend for…

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Added by Timmy D. James on June 18, 2019 at 6:59am — No Comments

Increase Digital Conversions with this Proven Strategy

What would you do to massively increase your conversion rates? What would you invest in a strategy that boosted social media engagement, drastically improved your Search Engine Rankings, and substantially increased customer acquisition and loyalty?

In any established industry, one marketing issue arises time and time again: to cut through the noise of a conventional sales and marketing process. Customer attention is more fleeting than ever, and if you’re like most…

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Added by jon nigbor on June 17, 2019 at 8:00am — No Comments

Why Your Marketing Goals are All Wrong

Most people think about marketing as a way to generate immediate ROI.

For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated.

 

While it's important to expect…

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Added by Courtney Evans on June 7, 2019 at 6:30am — No Comments

Don’t Waste Your Marketing Budget: Lessons from CUDL

How CUDL Video Producer Shandin Fisher Saves Time and Money by Hiring an External Video Team

Credit Union Direct Lending, or CUDL, is a system developed by CU Direct to provide easy access to credit union financing for…

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Added by jon nigbor on June 6, 2019 at 2:00pm — No Comments

Win-Win Marketing with Rhino Linings

With over four million customers and 600 applicators nationwide, it’s no wonder Rhino Linings Corporation (“Rhino”) is the nation’s #1 bed liner brand. They’re a global leader in the manufacturing and distribution of spray-on protective linings, coatings, spray foams, and application equipment. From this success, Rhino has formed several strategic business units, from Rhino Vehicle Protection and Rhino Industrial to Rhino Concrete Solutions and more.

rhino linings logo

But despite…

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Added by jon nigbor on June 3, 2019 at 8:00am — No Comments

4 Tips for Creating Engaging Social Media Content

Most businesses nowadays understand that having a social media presence is imperative for the best exposure to their target audience. However, many dealerships start and stop and are very inconsistent. Perhaps that is because of time. Or, maybe it's because they don't know what to post – which can be a common problem. A problem shared by one of the most…

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Added by Paul Moran on May 30, 2019 at 7:22am — No Comments

Coupons: What to Consider

Price is often a major factor in the purchase of any service or product. But it’s important to separate perceived price and received value. For example, $5 for a bottle of water might seem expensive, but that’s a deal if you’re walking through a desert. And there’s nothing blatantly wrong with paying more for quality (or perceived quality)––just look at…

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Added by Stephen Coambes on May 30, 2019 at 6:59am — No Comments

What should a Brand Do to Grow Consistently?

People often make the mistake of only making a simple marketing plan for Brisbane businesses. But what they do not understand is that even hiring the digital marketing service in Brisbane would only help them if they have a clear strategy for…

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Added by Pankaj Sharma on May 29, 2019 at 5:00am — No Comments

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