Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'marketing' (1,028)

Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager

By Brian Pasch

The responsibilities of an Automotive Digital Marketing…

Continue

Added by Brian Pasch on April 16, 2014 at 8:30am — 13 Comments

Driving Loyalty Is Inviting Vendor Partners To Join Their B2B Social Marketing Initiative. Do you Qualify?

WAAOL - All Automotive Advertising News All The Time

Social marketing plans often include B2C and B2B elements to take advantage of the…

Continue

Added by Philip Zelinger on April 15, 2014 at 2:39pm — No Comments

Data Base Marketing Can Promote Social Media Beyond Facebook's Paid Ads And Newly Limited Organic Search

WAAOL - All Automotive Advertising All The Time

Automotive advertising agencies have learned to manipulate the changing…

Continue

Added by Philip Zelinger on April 14, 2014 at 10:42am — No Comments

Are Your Leads Real Or Misleading?

Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.…

Continue

Added by Paul Potratz on April 11, 2014 at 1:38pm — No Comments

The Power of Podcasts for Social Marketing

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and…

Continue

Added by Philip Zelinger on April 11, 2014 at 10:15am — No Comments

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing. Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve…

Continue

Added by Jamil Zabaneh on April 9, 2014 at 6:37am — 1 Comment

Facebook Confirms Reduced Page Exposure Is Because Your Content Sucks

It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the current 1-2%.  As a public company, Facebook has a need to appease its shareholders by monetizing its platform as much as possible.…

Continue

Added by sara callahan on April 9, 2014 at 5:30am — 9 Comments

Are You Missing Leads?

Do you lose more leads the farther you progress down the sales funnel? You might have this problem.
 
On this episode of Think Tank Tuesday:…
Continue

Added by Paul Potratz on April 8, 2014 at 8:49am — No Comments

Social Media Matters Because Your Customers Do!

Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof.

I accept responsibility for providing proof of my performance. However, I…

Continue

Added by Philip Zelinger on April 6, 2014 at 9:30am — 5 Comments

Vehicle Merchandising Madness – A Cinderella Story



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Sr Marketing Communications Manager


There’s been a lot of chatter around what is, what should be and what’s to come in…

Continue

Added by Cobalt on April 4, 2014 at 8:00am — No Comments

From the Trenches - I'll be your baby tonight!

 

I have a lot of vendor friends and consultants I really love.  In fact, I'm so popular, I make new friends among the vendors every day.  My dealer says I spend way, way too much time with them when I should be working.  But I just love talking to…

Continue

Added by Tom Gorham on April 3, 2014 at 12:41pm — 2 Comments

Is Your Team in Tune with Each Other?

You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.

Added by Paul Potratz on April 1, 2014 at 7:39am — No Comments

Driving Loyalty Adds Social Marketing Initiative To Their Data Base Marketing Platform

Philip Zelinger, the host of the blog talk radio show - Lunch With Phil Discussing Automotive Advertising - is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014.  The show will air on Monday, March 31st, 2014…

Continue

Added by Philip Zelinger on March 30, 2014 at 5:47pm — No Comments

What's Your Call To Action?

Are your emails mobile friendly? The way you structure the layout of your emails and the length of your subject lines are extremely important in determining how well they will perform. Ensure that you are optimizing your email for the maximum click through from mobile users.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to leverage social media for your dealership.…

Continue

Added by Paul Potratz on March 28, 2014 at 9:29am — No Comments

Why Steve Jobs Hated Branding and Marketing

A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs.

In her interview, she explained how the two words that Jobs hated most…

Continue

Added by Richard Holland on March 27, 2014 at 6:30am — 5 Comments

What Is The Value Of A Digital Marketing Agency?

Yesterday as I traveled home from Digital Dealer Workshops in Chicago this was the question that was weighing heavy on my mind. I spoke with a lot of Dealers and Internet Managers there and not many had very good things to say about their marketing partners.…

Continue

Added by Larry Bruce on March 27, 2014 at 5:09am — 6 Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…

Continue

Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

How Does Your Website Stack Up?

Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.

Added by Paul Potratz on March 25, 2014 at 9:31am — No Comments

The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers

By Brian Pasch

Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies.  Using cost as the…

Continue

Added by Brian Pasch on March 25, 2014 at 9:00am — 23 Comments

Winning Tips for Dealership Social Media Usage

Much has been said about using social media for businesses, but it seems like most information is aimed towards the typical small retail business or service provider. Too many dealers seem to ignore basic tips or strategies to leverage social media for the benefit of the dealership. To help solve this problem, here's a quick and easy guide to getting started with social media.

Pick…

Continue

Added by Andre Smith on March 25, 2014 at 2:09am — 2 Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

ADM Community is Proud of our Sponsors

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Your Support for ADM Sponsors helps Fund Scholarships and Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service