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All ADM Blog Posts Tagged 'marketing' (998)

3 Content Marketing Strategies for Right Now

In recent months business owners have had to adapt to a global pandemic, economic shutdowns, employee layoffs, peaceful protests and riots, and operational efficiency changes to help deal with all the above.

 

So, you may think it’s understandable if you’ve been ignoring your content marketing strategy. However, turbulent times provide an ideal…

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Added by sara callahan on July 15, 2020 at 6:41am — No Comments

Seeing is Believing!

Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the…

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Added by Timmy D. James on July 14, 2020 at 6:39am — No Comments

Why Face-to-Face Conversations are More Important than Ever

By nature, humans are social creatures. Need more proof? One of the worst punishments our legal system has come up with is solitary confinement. Not only is this dreaded by inmates, but it can also affect their mental health. Whether an introvert or an extrovert, we all crave personal…

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Added by Timmy D. James on April 23, 2020 at 8:00am — No Comments


Marketer
Best Digital Marketing Strategies for Sales Businesses

No matter the niche your business belongs to, the chances are that you cannot be properly successful unless you do the marketing correctly. Marketing, alongside the valuable product or service, is the key to any successful business. The thing is that, no matter how high the quality of your service or product is if…

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Added by Steven Clarke on March 31, 2020 at 4:09am — No Comments

Knowing Your Customer vs. Looking for the Sale

How well do you know your sales and service customers? Not just the customers who have purchased a car in the last month, or the ones who get their cars serviced on a regular basis, but all of your customers?

 

Considering your dealership has thousands of contacts in its DMS, it’s highly unlikely —and unrealistic—that you know your customers…

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Added by Courtney Evans on March 27, 2020 at 7:03am — No Comments

3 Reasons Why Direct Mail Still Matters

In our digital world, it can be easy to discredit direct mail – but that’s a mistake.

 

According to the Direct Marketing Association, direct mail has…

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Added by Bill Wittenmyer on March 11, 2020 at 10:30am — No Comments

New Trends Require New Marketing Strategy

What are your marketing goals in 2020? One of the biggest pain points for dealers is deciding where to spend their marketing dollars to get the results they want. Many dealers feel like their marketing strategies don’t perform as well as they used to, which, when combined with declining sales profitability, puts extra pressure on marketers to up their…

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Added by Courtney Evans on February 28, 2020 at 7:16am — No Comments

3 Video Marketing Applications for a More Profitable New Year

Video has historically played a major role in car dealerships; from training with VHS tapes, to video messaging, text and Live Video Calling. As 2019 draws to a close and we approach 2020, it is clear that when it comes to consumer…

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Added by Timmy D. James on February 27, 2020 at 7:19am — No Comments

The Experience, Dream, and Reality

If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.

Here’s how 2020 stacks up.

The Experience

Most executive decision-makers…

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Added by Jim Flint on January 31, 2020 at 8:24am — No Comments

Owner Retention Programs: The Good, the Bad and the Ugly

Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…

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Added by Courtney Evans on January 31, 2020 at 6:30am — No Comments

Automotive Advertising Podcast - Episode 16: Reputation Management

How does reputation drive gross? 

When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!

Added by Jim Flint on January 29, 2020 at 7:36am — No Comments

Marketing Lessons For The Automotive Industry

The automotive industry is naturally innovative, and in an era of increasing engagement from digital consumers, there is a lot marketers can learn to study the trends and strategies of an industry that is worth nearly $ 1 trillion - according to Yahoo Finance estimates.

Taking a lead from the automotive industry…

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Added by Jessie Carolyn on January 29, 2020 at 6:30am — No Comments

3 Keys to Sharing

What is your market share telling you?

Added by Jim Flint on January 28, 2020 at 7:45am — No Comments

How to Increase Customer Repurchase Rates

Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago.

This trend is good news for dealers due to the lower cost of retaining vs. acquiring…

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Added by Doug Van Sach on January 24, 2020 at 6:00am — No Comments

Is this an Effective Way to Inform Recall Customers?

Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls.

OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the…

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Added by Dan Beres on January 20, 2020 at 6:00am — No Comments

The Automotive Advertising Podcast: Episode 14 - Social Media

What does your social media profile say about your dealership to customers? We answer this question and more on the …

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Added by Jim Flint on January 15, 2020 at 3:03pm — No Comments

The Automotive Advertising Podcast: Episode 13 - Houston Auto Show

Step aside Detroit, Houston is on the move. With the Detroit Auto Show moving to the summer months, the Houston show now is looking to step in and up to this amazing opportunity. Tune in this week's episode as we're joined by RoShelle Salinas, the Executive VP of the Houston Automobile Dealers Association.

Added by Jim Flint on January 8, 2020 at 7:24am — No Comments

How You Make Them Feel *IS* the Product

Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…

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Added by Ed Barton on January 6, 2020 at 6:12am — No Comments

How to Win Cash Buyers’ Elusive Loyalty

Cash buyers are an important but often overlooked segment of customers who pose a significant risk to auto dealers and manufacturers if left unmanaged. In the first half of 2019, customers who purchased vehicles with cash accounted for 24% of all new vehicle sales. For some luxury brands, cash buyers are even more important since they can represent close to…

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Added by Doug Van Sach on December 20, 2019 at 7:02am — No Comments

DealerBuilt Appoints Successful Finance Professional Brian Marshall as Chief Financial Officer

Grapevine, Texas, December 10, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…

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Added by Michael Trasatti on December 10, 2019 at 6:54am — No Comments

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