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All ADM Blog Posts Tagged 'marketing' (1,265)

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…

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Added by Joseph Little on August 31, 2015 at 2:26pm — No Comments

72% of Marketers Say Social Media Helps Build Loyal Fans

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales.  So what makes them so smart? They know social media is where it’s at for companies that…

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Added by Joseph Little on August 28, 2015 at 9:57am — No Comments

The Tools to Help You Discover Your Market

Use What You Have

Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.

It’s easy to be generic when marketing because the…

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Added by Joseph Little on August 27, 2015 at 12:55pm — No Comments

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to…

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Added by Michael Meyers on August 27, 2015 at 11:59am — No Comments

May the Phone Be With You - Why Mobile Marketing Is Taking Over

Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time…

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Added by David Metter on August 27, 2015 at 9:00am — No Comments

Self-Driving Cars, Wave of the Future?

 

          Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans,…

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Added by Paul Potratz on August 21, 2015 at 1:33pm — No Comments

Mobile Industry Goes Mobile

We live in an age where information, services, products, and data are at our fingertips. It is expected that there will be 2.16 billion smartphone users by 2016. Many of these users use their devices as a primary internet browser. This means the amount of people using traditional desktop browsers is beginning to diminish and mobile devices are becoming the norm.…

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Added by Nick Jakubowski on August 20, 2015 at 7:40am — No Comments

3 Birds Marketing Named to 34th Annual Inc. 5000 Ranking of America's Fastest-Growing Private Companies

Chapel Hill-based provider of digital marketing platform, data analysis, and client support services announces 3-year revenue growth of 215%

Chapel Hill, N.C. – August 12, 2015 – What do Yelp, Pandora, and Timberland have in common? These three companies—and many more—first gained early…

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Added by Paul Mirek on August 17, 2015 at 1:09pm — No Comments

A Super Nifty Trick to Make Your Facebook Videos More Effective

Social media is a great place for brands to get their message out to the masses using video. Not only are more people watching video on Facebook, but the platform itself is also giving it extended reach in order to entice marketers to publish more video on Facebook. Another really great (for marketers)…

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Added by Timmy D. James on August 17, 2015 at 4:00am — No Comments

Joey Little with AutoSuccess Publisher, Susan Givens

From Susan Givens, Publisher of AutoSuccess Magazine

Listen on Website - Listen on iTunes

Selling a car is great, but should it be the ultimate goal of your dealership? While selling a vehicle may be…

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Added by Joseph Little on August 14, 2015 at 7:07am — No Comments

Vertical Video: If You Can’t Beat Them, Join Them

Ever since cellphones gained video recording capability, people have insisted on shooting video vertically. Despite all the harassment and corrections received from peers when sharing a vertical video - “Hold the phone sideways!” - Some things never change. Those black bars that bookend the video when…

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Added by Timmy D. James on August 12, 2015 at 5:30am — No Comments

Mobile Shoppers are Serious. Here's How to Connect With Them.

If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior. In a…

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Added by David Metter on August 7, 2015 at 5:30am — 1 Comment

Facebook’s Floating Video

Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos.

Thankfully, the days of scrolling through your news feed and…

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Added by Paul Potratz on August 6, 2015 at 7:18am — 1 Comment

Doug Van Sach Joins 3 Birds as Vice President of Analytics & Insight

Industry veteran heads development of industry-leading analytics and reporting platform

Chapel Hill, N.C. – August 6, 2015 – 3 Birds Marketing, provider of fully responsive marketing solutions to the automotive industry through the integrated Wire 3.0 platform, is proud to announce Doug…

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Added by Paul Mirek on August 6, 2015 at 7:00am — 2 Comments

Why LinkedIn Is Essential for Company Executives

As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be…

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Added by sara callahan on August 5, 2015 at 6:00am — No Comments

Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…

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Added by Tom Gorham on August 3, 2015 at 6:30pm — 2 Comments

Leverage Your Biggest Brand Advocates to Increase Sales

In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.

 

So, how do you get the attention…

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Added by Paul Moran on July 31, 2015 at 6:30am — No Comments

Facebook, YouTube and Instagram Upgrades

Social Media News for the Week of July 27, 2015

Post by Kristin Huntley, Director of Marketing and Content

New Facebook Video…

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Added by Joseph Little on July 29, 2015 at 8:00am — 1 Comment

Use Data to Create Better Content

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see…

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Added by sara callahan on July 29, 2015 at 6:00am — No Comments

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