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All ADM Blog Posts Tagged 'marketing' (1,186)

Flick Fusion Introduces VidMagnet™, An Inventory Video Add-On Designed to Drive More Traffic to Auto Dealer Websites

Urbandale, IA--December 22nd, 2014--Flick Fusion (www.flickfusion.com) today introduced VidMagnetTM, a powerful addition to inventory videos that leverages Video SEO (VSEO) and drives more traffic from YouTube and other video websites to auto dealer websites. When a dealership sells a vehicle featured in an inventory video, normally that video is removed from the Internet. With VidMagnet, the video stays on the Internet indefinitely…

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Added by Brian Cox on December 22, 2014 at 9:17am — No Comments

Jim Radogna: Avoiding the Eye of Mordor in Social Media

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this…

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Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric

1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing)

AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this…

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Added by Paul Mirek on December 19, 2014 at 8:54am — No Comments

Don’t Be So Serious!

A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.

These two individuals proceeded to have a great time and showcased their dealership…

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Added by Brian Cox on December 15, 2014 at 6:30am — 4 Comments

WestJet: A No Holds Barred Customer Loyalty Strategy

Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and…

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Added by Richard Holland on December 11, 2014 at 5:00am — No Comments

Scion Selects 3 Birds to Energize its Dealer Communications Program

All-new Scion Showroom digital newsletter offers new way for brand to communicate with dealers and staff

Chapel Hill, N.C., December 8, 2014 – Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for…

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Added by Paul Mirek on December 8, 2014 at 2:08pm — No Comments

Why “Just Do It” Is A Waste Of Time

In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.…

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Added by Timmy D. James on December 8, 2014 at 6:30am — No Comments

How to Cash-in on Your DMS Data

Question: How much money is sitting in your Dealership Management System (DMS) right now?

 

Well, let’s break it down. The average-sized dealership has tens of thousands of customer names in its DMS. Since each name represents a customer—either sales or service—whose ownership of their current vehicle will ultimately come to an end, they make great prospects for future sales.

 …

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Added by Matt Rodeghero on December 5, 2014 at 1:16pm — No Comments

Warning: You're Losing Money by Not Making Use of Your Auto Dealer Bond





For someone trying to become a new or used auto dealer, the path to getting the business off the ground is expensive. In the face of high operating costs, a natural instinct for many private auto salespeople will be to try to cut costs. Given that the price of used cars is dropping, and…

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Added by Victor Lance on December 3, 2014 at 3:30am — No Comments

Content Marketing Strategy: How to Create a Winning Company Blog

Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.

 

There…

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Added by sara callahan on November 25, 2014 at 5:30am — No Comments

The Thrill of the Hunt

That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this…

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Added by Misti Miller on November 24, 2014 at 11:00am — No Comments

Flick Fusion Acquires Dealer Fusion, Creating Best-In-Breed Video Marketing Solutions for Auto Dealers and Video Resellers

FOR IMMEDIATE RELEASE

Urbandale, IA--November 24th, 2014--Flick Fusion (www.flickfusion.com) today announced the acquisition of Dealer Fusion, a video marketing provider to more than 500 auto dealerships nationwide. Flick Fusion will migrate key features and applications from Dealer Fusion's video platform into Flick Fusion's platform to expand the overall features and performance available to both companies' auto dealer…

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Added by Brian Cox on November 24, 2014 at 9:23am — No Comments

Building Rapport Before the Lead Is the Way to Win the Sale

In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a…

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Added by Timmy D. James on November 24, 2014 at 5:30am — No Comments

The Power Of Online Classified Ads & Used Cars

As the Internet continues to become more all-important to business, companies that actually take advantage of it intelligently continue to grow and improve. However, not everyone knows how to harness the power of the web, and otherwise successful companies sometimes fail to adapt to the times. Among all the SEO articles and get-rich-quick schemes, a powerful Internet marketing tool involving classified ads is being used with fantastic…

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Added by Angela Smith on November 22, 2014 at 10:00am — No Comments

Use Live Chat to Promote Your Dealership’s Competitive Advantages

In a perfect world, shoppers would be able to find your dealership’s unique selling points, such as your amenities, “why buy” statements, and your specials on your website.

However, that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you.

If you aren’t providing an effortless online shopping experience, chances are these shoppers…

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Added by Lisandra Ramos on November 13, 2014 at 9:43am — No Comments

Three Tips to Boost Email Collection Rates

A name without an email address is a wasted opportunity. For every 10,000 contacts pulled from dealership management systems, on average only 3,000 have deliverable email addresses. This means that most dealers are unable to send emails to 70 percent of their past, current and potential customers.

 …

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Added by Jennifer Kras on November 12, 2014 at 8:36am — No Comments

Connecting With Gen Y Car Buyers



Jillian Overmyer, Account Advocate
by Jillian Overmyer, Account Advocate

How do you approach Generation Y when it comes to car buying?

Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to…

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Added by CDK Global on November 11, 2014 at 6:30am — 4 Comments

Don’t Get Distracted by Gadgets and Gizmos: Master the Basics to Succeed

For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince a dealer or general manager to try…

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Added by Brian Cox on November 11, 2014 at 5:30am — No Comments

Flick Fusion Partners with LT2 to Bring Video Marketing Solutions to Commercial Truck, Equipment & Power Sports Industries

FOR IMMEDIATE RELEASE

Urbandale, IA--November 10th, 2014--Flick Fusion (www.flickfusion.com), today announced a partnership with Lighthouse Technology Team (LT2) to bring video marketing solutions to the commercial truck, equipment, cycle, recreational vehicle (RV) and power sports industries. Effective immediately, the Flick Fusion video platform will enable dealers in these industries to showcase their vehicles and equipment…

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Added by Brian Cox on November 10, 2014 at 8:34am — No Comments

Did Facebook Just Bring Down The Hammer on Brand Content?

In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down…

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Added by sara callahan on November 10, 2014 at 3:33am — 2 Comments

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