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All ADM Blog Posts Tagged 'marketing' (1,208)

Flick Fusion Releases Upgraded Mobile Apps, Giving Lot Service Companies the Power to Create Inventory Videos On the Go

Urbandale, IA--February 24th, 2015--Flick Fusion (www.flickfusion.com) today announced it has released an upgraded version of its mobile apps for iPhone and Android devices. Lot service companies that provide auto dealers with inventory videos can now use mobile devices to shoot high-quality HD video, text or email videos to clients, extract images from videos and upload videos to websites, YouTube, Facebook and other third-party…

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Added by Brian Cox on February 24, 2015 at 9:01am — No Comments

Marketing Trends Illustrate the Importance of Video

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all…

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Added by Timmy D. James on February 24, 2015 at 5:00am — No Comments

Auto/Mate Integrates Dealership Management System with VinSolutions' Sales & Service Marketing Platform

Real-time data delivery improves customer service & retention opportunities for auto dealers 

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – February 23rd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced it has integrated its dealership management solution (DMS) with VinSolutions' (www.vinsolutions.com) all-in-one management, sales…

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Added by Mike Esposito on February 23, 2015 at 9:02am — No Comments

When Will I See You Again?

When will I see you again? No, I am not talking about the 70’s pop song, although the lyrics just may fit the content here. I am talking about the continued trend in customer defections from our dealerships. 

 

Customer’s defect for many reasons and the longer an individual owns a car, the harder it can be…

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Added by Mike Gorun on February 23, 2015 at 6:00am — No Comments

Conversation Marketing: The Web is a Table for Two

We’re only two months into the year, and already the marketing world is abuzz with new terms that have been slowly sneaking their way into daily articles and brainstorming meetings.

I was actually reading a Contently article called “…

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Added by Lisandra Ramos on February 16, 2015 at 12:00pm — No Comments

Defining Audience Management?



Dana Fornasar, Sr. Product Marketing Manager
by Dana Fornasar, Sr. Product Marketing Manager

#audiencematters

We've been talking a lot lately about "audience" and "…

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Added by CDK Global on February 12, 2015 at 2:06pm — No Comments

Is Guerrilla Social Media A Good Strategy?

It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time…

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Added by sara callahan on February 11, 2015 at 7:30am — 1 Comment

They Watched Your Video. Now What?

There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.

 

The days of reading long text…

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Added by Brian Cox on February 10, 2015 at 5:30am — 1 Comment

Playing to Customers Emotions in Marketing Works

I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual connection to the senses serves to enhance the appeal of a vehicle to an online shopper. If there was some technology that allowed consumers to touch,…

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Added by Timmy D. James on February 4, 2015 at 5:30am — No Comments

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

The Right Path to Get Your Dealership Back in the Driver's Seat and on the Road to the Sale

When I first came into the car business, I was taught the 10-step Road to the Sale. It went like this: dealership road to the sale

The Road to the…

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Added by CDK Global on February 2, 2015 at 3:00pm — No Comments

Flick Fusion Announces Availability of 2015 Makes and Models In Expanded Library of PicMotion New Vehicle Inventory Videos

Urbandale, IA--February 2nd, 2015--Flick Fusion (www.flickfusion.com) today announced the availability of 2015 makes and models in an expanded library of PicMotion new vehicle inventory videos. In partnership with Chrome Data (www.chromedata.com), Flick Fusion's PicMotion videos make it easy for auto dealers to turn new vehicle inventory listings into rich video content optimized for video SEO. Up to five…

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Added by Brian Cox on February 2, 2015 at 8:09am — No Comments

Ready to Drive! MTV study says millennials want their cars; kills 5 myths (PART 1 of 2)

6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV study



If rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released January 23, 2015, the Viacom-owned…

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Added by Big Tom LaPointe on January 28, 2015 at 7:00am — No Comments

I am " The American Dream"

I was born in Havana Cuba. Came to the United States in 1980 at the age of 14 during the Mariel Boat Lift on-board a boat called the” Punkin Dream”.

I am the son of a Cuban political prisoner who risked his freedom to voice his views about the Cuban government. I spent my first few months in the United States living under the bleachers of the old Orange Bowl in Miami, Florida while my family was being processed. At the age of 15, I landed my first job at Long’s Office Supply while I was… Continue

Added by Jose M Alonso on January 23, 2015 at 4:46pm — 1 Comment

Branded vs Non-Branded Keywords

Are you ranking #1 for your own brand name? Hooray! Nice work. It’s important that users are able to find you in a brand name search. But, if that’s all you’re using to measure SEO success, you’re missing the bigger picture — and probably a great deal of new business.

What is branded search?

The definition of a branded keyword is any search term that uses your name of business or any variation of it (this includes misspellings). Non-branded…

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Added by Britt Bischoff on January 22, 2015 at 2:10pm — No Comments

AutoMotion Integrates Beacons into its Mobile App Location Targeting Technology

AutoMotion’s comprehensive Location Targeting technology now includes beacon micro-targeting capabilities.

Beacon-Promo-Image-Blue-Top-Press-release-simple-picture--saved-for-web-

Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.

The AutoMotion…

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Added by Josh Knutson on January 19, 2015 at 6:47am — No Comments

Is Your Dealership Taking Advantage of Live Chat Data?

In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.



But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…

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Added by Lisandra Ramos on January 15, 2015 at 9:30am — No Comments

Engagement Is a Two-Way Street

When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is…

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Added by sara callahan on January 14, 2015 at 6:30am — No Comments

Forget MORE Leads. Focus On More QUALITY Leads.

In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an…

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Added by Timmy D. James on January 12, 2015 at 3:30am — No Comments

Why Your Automated Marketing Tool Could Be Failing

Successful marketing automation software creates environments that balance the right tools for dealers in order to ensure brand consistency and flexibility for localization.



Most marketing automation tools aren’t designed with this model in mind, and frequently miss the mark by:



• Assuming one user owns the entire marketing process – including template selection, offer management, audience segmentation, and send. The automotive…

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Added by Amanda Meuwissen on January 6, 2015 at 2:00pm — No Comments

Use Live Chat to Build Rapport With Shoppers

People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.

The number one reason live chat will fail at your dealership…

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Added by Lisandra Ramos on January 6, 2015 at 12:00pm — No Comments

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