6 in 10 Millennials said “they feel like losers among their peers without their cars” – MTV study
If rumors of Mark Twain’s death were greatly exaggerated, then so are those that young people are eschewing the car for alternate forms of transportation. In a study released January 23, 2015, the Viacom-owned…
Added by Big Tom LaPointe on January 28, 2015 at 7:00am —
I was born in Havana Cuba. Came to the United States in 1980 at the age of 14 during the Mariel Boat Lift on-board a boat called the” Punkin Dream”.
I am the son of a Cuban political prisoner who risked his freedom to voice his views about the Cuban government. I spent my first few months in the United States living under the bleachers of the old Orange Bowl in Miami, Florida while my family was being processed. At the age of 15, I landed my first job at Long’s Office Supply while I was… Continue
Added by Jose M Alonso on January 23, 2015 at 4:46pm —
Are you ranking #1 for your own brand name? Hooray! Nice work. It’s important that users are able to find you in a brand name search. But, if that’s all you’re using to measure SEO success, you’re missing the bigger picture — and probably a great deal of new business.
What is branded search?
The definition of a branded keyword is any search term that uses your name of business or any variation of it (this includes misspellings). Non-branded… Continue
Added by Britt Bischoff on January 22, 2015 at 2:10pm —
AutoMotion’s comprehensive Location Targeting technology now includes beacon micro-targeting capabilities.
Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.
The AutoMotion… Continue
Added by Josh Knutson on January 19, 2015 at 6:47am —
In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.
But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the… Continue
Added by Lisandra Ramos on January 15, 2015 at 9:30am —
When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is… Continue
Added by sara callahan on January 14, 2015 at 6:30am —
In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an… Continue
Added by Timmy D. James on January 12, 2015 at 3:30am —
Successful marketing automation software creates environments that balance the right tools for dealers in order to ensure brand consistency and flexibility for localization.
Most marketing automation tools aren’t designed with this model in mind, and frequently miss the mark by:
• Assuming one user owns the entire marketing process – including template selection, offer management, audience segmentation, and send. The automotive…
Added by Amanda Meuwissen on January 6, 2015 at 2:00pm —
People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.
The number one reason live chat will fail at your dealership… Continue
Added by Lisandra Ramos on January 6, 2015 at 12:00pm —
While QR codes haven’t exactly gone mainstream for a variety of reasons, one company has found a creative way to use them. Argentinian beer company, Andes, has started incorporating unique QR codes onto its bottles that allow buyers to record video messages through an app. They can then pass along the message to whomever they wish, simply by giving them the bottle.…
Added by Brian Cox on January 6, 2015 at 5:30am —
Urbandale, IA--January 5th, 2014--Flick Fusion (www.flickfusion.com) today announced a collaboration with ZMOT Auto (www.ZMOTauto.com), a leading automotive digital velocity firm, to produce vehicle inventory videos with voiceovers in a conversational style for Spanish-speaking car buyers. Auto dealerships that cater to a Spanish-speaking clientele can now include inventory videos as part of a comprehensive… Continue
Added by Brian Cox on January 5, 2015 at 8:53am —
Compared to a couple of years ago, the number of dealers who have some sort of mobile strategy is exponentially higher. As an industry, we're starting to really understand just how important mobile is, but there needs to be more action and less discussion, in my humble… Continue
Added by J.D. Rucker on January 2, 2015 at 10:52am —
|by Bill Cress, Performance Improvement Consultant
Is Your Email Campaign Optimized for Mobile?
According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails… Continue
Added by CDK Global on December 23, 2014 at 10:30am —
Urbandale, IA--December 22nd, 2014--Flick Fusion (www.flickfusion.com) today introduced VidMagnetTM, a powerful addition to inventory videos that leverages Video SEO (VSEO) and drives more traffic from YouTube and other video websites to auto dealer websites. When a dealership sells a vehicle featured in an inventory video, normally that video is removed from the Internet. With VidMagnet, the video stays on the Internet indefinitely… Continue
Added by Brian Cox on December 22, 2014 at 9:17am —
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this… Continue
Added by Arnold Tijerina on December 22, 2014 at 5:30am —
Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric
1. AutoTrader.com Adding Dealership Reviews (Auto Remarketing)
AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this… Continue
Added by Paul Mirek on December 19, 2014 at 8:54am —
A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.
These two individuals proceeded to have a great time and showcased their dealership… Continue
Added by Brian Cox on December 15, 2014 at 6:30am —
Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and… Continue
Added by Richard Holland on December 11, 2014 at 5:00am —
All-new Scion Showroom digital newsletter offers new way for brand to communicate with dealers and staff
Chapel Hill, N.C., December 8, 2014 – Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for… Continue
Added by Paul Mirek on December 8, 2014 at 2:08pm —
In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.… Continue
Added by Timmy D. James on December 8, 2014 at 6:30am —