Automotive Digital Marketing

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All ADM Blog Posts Tagged 'marketing' (998)

Want to Promote Your Business? Instagram Is The Grandest Platform Among All!

In the present time, people are much habituated with social media. Certainly, we are also not out of that part, and you will observe that if one day, you would not be able to spend time on the social site such as Facebook, and Instagram. Facebook and this app are related to each other. Once, Facebook had…

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Added by Walter Moore on January 19, 2018 at 8:50pm — No Comments

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard.

 

For example, the simple…

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Added by Timmy D. James on January 19, 2018 at 6:17am — No Comments

Attention Customers…Are You Paying Attention?

One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we…

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Added by Scot Eisenfelder on January 15, 2018 at 6:44am — No Comments

Don’t Let Your Dealership Become a Casualty of War

Amazon and Google are engaged in a war. Both produce proprietary hardware that…

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Added by Timmy D. James on January 12, 2018 at 6:51am — No Comments


Vendor
Buck the Marketing Status Quo

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership.…

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Added by Ben Hadley on January 11, 2018 at 6:30am — No Comments

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…

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Added by sara callahan on January 10, 2018 at 6:30am — No Comments

Digital Marketing: 3 Basic Business Campaigns to Jumpstart Your Online Presence

It’s hard to create an online presence these days.

The swell of affordable technology and software makes it feasible for anyone to produce near-professional-quality photos, audio, and video. You’re seemingly competing against everyone in the world. All hope is…

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Added by Brooke Chaplan on January 9, 2018 at 12:30pm — No Comments

Brand Centric Growth

I once heard influential thinker…

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Added by Scot Eisenfelder on January 8, 2018 at 6:00am — No Comments


Agency
Here's What Our Data Proves About Homepage Banners

Here’s the deal. Homepage banners do have value. I’m not here to tell you otherwise. They are a great way to communicate your deals to car shoppers.

Many…

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Added by Dane Saville on January 5, 2018 at 6:00am — No Comments

Are Autonomous Vehicles the Future of Automotive Marketing?

If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…

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Added by Steve White on January 4, 2018 at 6:00am — No Comments

Can Private Number Plates Become The Perfect Marketing Tool For Your Business?

Although private number plates are often purchased by individuals as an indicator of their personalities, hobbies, and interests; an increasing number of businesses are already realizing the potential of these plates in marketing their services or products to the masses.

For…

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Added by Kent Charlie on December 27, 2017 at 9:30pm — No Comments

The Untold Story of Missed Service Opportunities

When it comes to increasing service revenue, there is no shortage of areas to consider – improving process efficiency, expanding…

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Added by Bill Wittenmyer on December 27, 2017 at 6:30am — No Comments

When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead,…

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Added by sara callahan on December 22, 2017 at 6:30am — 2 Comments

4 Reasons Why Your Customers Love Video

For professional marketers across all industries, the top priority for 2018 is to convert leads into customers,…

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Added by Timmy D. James on December 21, 2017 at 6:30am — 1 Comment


Vendor
Are Your Vendors Using Multi-Touch Attribution? Probably Not!

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. 

  

If you’re a dealer, you are used to vendors providing reports measuring…

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Added by Ben Hadley on December 14, 2017 at 6:30am — No Comments

You’re Not Going to Create Brand Loyalty with Urgency

For many marketers, most consumer messages have long been based on some sort of sense of urgency

Take dealerships, for…

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Added by Mike Gorun on December 12, 2017 at 6:00am — 1 Comment

Don’t Mess with the Center of the Universe

For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime.

Regardless of what anyone chooses, there is a common denominator used to keep up with their passion -- one that has become the center…

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Added by Ujj Nath on December 12, 2017 at 6:00am — No Comments

Social Listening & Quick Action = Video Marketing Gold!

All too often marketers find themselves with writer’s block,

if you will…

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Added by Timmy D. James on December 7, 2017 at 5:30am — No Comments


Influencer
Is Your 2018 Budget a Goal or a Wish?

Most dealers agree their goal every year is to grow their business.

Without …

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Added by Kip Miles on November 30, 2017 at 6:30am — No Comments

Are Dealers Really Ready for Multi-Touch Attribution?

By Steve White 

First, let me be…

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Added by Steve White on November 27, 2017 at 6:30am — No Comments

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