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All ADM Blog Posts Tagged 'marketing' (998)


Vendor
What’s so awesome about data driven marketing?

This is the new LBD of digital marketing. Data driven marketing is here to stay.

Direct Marketing Association and Winterburry Group conducted a market survey in 2016. Almost 41% of the participating companies stated that their profits increased…

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Added by Sujain Thomas on May 26, 2017 at 11:30pm — No Comments


Influencer
Make Sales Without a Sales Team

Does your business depend on making sales? Watch this video if you struggle with:

  • Finding the right sales team
  • Generating more leads from your website
  • …or you just want to make money!…

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Added by Paul Potratz on May 23, 2017 at 1:32pm — No Comments


Influencer
6 Ways to Win Over Consumers Before They Hit the Dealer Lot

You could have the most friendly receptionists, the smoothest sales team, the most impressive showroom, and even the best F&I department in town, but none of that matters if no one is there to experience it.    

The average vehicle shopper only visits 1-2 dealerships before…

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Added by Christopher Bouchard on May 23, 2017 at 7:25am — No Comments


Influencer
Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.

Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that…

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Added by Mike Gorun on May 23, 2017 at 6:59am — No Comments


Vendor
Ad Blockers: If You Can’t Beat Them, Join Them

In the great wide world of online, display ads are everywhere. Top of the page, right, left, bottom – and, sometimes even popping up and floating in your face. Many consumers find these ads intrusive, especially when they are irrelevant. So, they simply ignore them – or, stop visiting the sites on which they…

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Added by Steve White on May 23, 2017 at 6:43am — No Comments


Influencer
Set Up Your Next Event

Planning an event soon?

If so, creating a Facebook event can help you get the awareness and RSVP's you're looking for.

Whether your event is for work or play, Facebook will be a key factor to make sure your guests show up.…

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Added by Paul Potratz on May 19, 2017 at 11:00am — No Comments


Dealer
What is Brand Loyalty, Really?

The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty – which you would think should be great for dealers – and, to some degree, it is.

 

But think for a just a second…

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Added by Bill Wittenmyer on May 17, 2017 at 6:30am — No Comments


Influencer
Stop letting people steal your ideas

Ideas are only the iceberg for what's really important in your marketing campaign. On this week's #ThinkTankTuesday, Dan talks about a time that he had a great idea and it didn't end up like he had planned. Watch the video to learn how to protect your brand new ideas! 

We’d love to hear…

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Added by Paul Potratz on May 16, 2017 at 1:43pm — No Comments


Influencer
[NEW VIDEO] Marketing Tools You're Forgetting

What do you do for a living? 

Whether it’s marketing or building a business, your business needs clients to…

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Added by Paul Potratz on May 9, 2017 at 1:30pm — No Comments


Influencer
Start Protecting Your Content

Someone reposted your Facebook video? Now you can take some of their ad dollars.

Facebook Rights Manager has been live for quite a while, but many are unfamiliar with it and how it's constantly trying to evolve to support online content and the rights they have. This week on Hard Facts, learn how to…

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Added by Paul Potratz on May 5, 2017 at 8:30am — No Comments


Influencer
Exciting news to share!

Proud to announce that Think Tank Tuesday is now on iTunes and iHeartRadio. Subscribe to Think Tank Tuesday and download your favorite episode!

iTunes: 

https://goo.gl/mh9aLM

iHeartRadio:

https://goo.gl/45dlRO



We’d love to hear what you have to say. Comment…

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Added by Paul Potratz on May 2, 2017 at 10:31am — No Comments


Influencer
Start making other people do live videos!

Ready to make your Facebook Live game even stronger? As a business, it’s important to have brand ambassadors or other individuals to help promote your products and content. With this latest Facebook update, you can do just that.

Facebook has given business pages the ability to add individuals as contributors without giving full admin access to the page. This will allow them to go live on behalf of your business page right through the Facebook…

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Added by Paul Potratz on April 28, 2017 at 11:25am — No Comments


Vendor
Don’t be so Quick to Judge

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?”

 

Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s…

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Added by Steve White on April 28, 2017 at 6:28am — No Comments


Influencer
It's Not What You Say, It's How You Say It

Those of you with spouses have probably heard this at least once: "It's not what you say, it's how you say it!" Whether at home or at work, miscommunication can cause plenty of problems.

 

Have you ever misinterpreted the tone of an email that a colleague wrote to you? Perhaps you thought a tersely…

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Added by Timmy D. James on April 27, 2017 at 6:55am — No Comments


Vendor
The Answer to Future Service Business: Technology & Convenience

According to an article in Tire Business, it is essential for automotive service repair facilities to adopt and embrace technology. Last year was the first year…

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Added by Tim Clay on April 26, 2017 at 7:00am — No Comments


Influencer
Start Tracking Your Results

Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don't have a ton of attribution for.

So how do we track these results? 

On this week's Hard Facts, Samantha is giving you a tip to better measure how your campaigns are performing. By using UTM codes and Google Analytics, you'll be able to decipher where your traffic is coming…

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Added by Paul Potratz on April 21, 2017 at 1:46pm — No Comments


Influencer
3 Easy Ways to Meet New Customers

It’s time to start getting comfortable with being uncomfortable. So many times we avoid networking opportunities and meeting new people because it can lead to uncomfortable situations.

But, on this week’s Think Tank Tuesday, I give you 3 easy ways you can meet your new and potential customers. …

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Added by Paul Potratz on April 18, 2017 at 1:06pm — 1 Comment


Vendor
The Art of Service Upselling

While there are many different types of service repairs – warranty, recall, etc. –undoubtedly the king of them all, when it comes to profit, is customer pay repair orders.

 

Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer…

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Added by Tim Clay on April 14, 2017 at 5:00am — No Comments


Influencer
Are women smarter than men?

Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz. 

See how different communication styles can affect your team, leadership, and work environment. …

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Added by Paul Potratz on April 11, 2017 at 2:27pm — No Comments


Vendor
Franchise Marketing Ideas to Put to Use Today

 

Getting to be part of a franchise business is a big deal in itself. However, keeping it running smoothly and growing at the same time is a whole different ball game.

Franchise owners have their work cut out in keeping the health of their business at its peak at all…

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Added by izmostock on April 11, 2017 at 12:47pm — No Comments

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