Automotive Digital Marketing

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All ADM Blog Posts Tagged 'marketing' (998)

Who's on Your List?

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.

 

If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…

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Added by Scot Eisenfelder on March 15, 2019 at 7:41am — No Comments

Taking on Tesla: Key Brand Insights To Power Your Sales

Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger…

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Added by Jeff Giere on March 14, 2019 at 7:30am — No Comments

100% Digital Doesn’t Mean 100% Coverage

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.

 

Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…

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Added by Jim Flint on March 12, 2019 at 7:19am — No Comments

2019 Women’s Car Buying Report at Top 7 US Auto Brands

2019 Women’s Car Buying Report at Top 7 US Auto Brands

Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need…

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Added by Anne Fleming on March 6, 2019 at 6:30am — No Comments

Fundamental Attribution Error for Car Shopping

The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people. The oft-overlooked reality is that the…

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Added by Jim Flint on March 5, 2019 at 6:30am — No Comments

Making PPC Clicks Count

As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendors use a single strategy for all dealerships, and set up campaigns as…

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Added by Courtney Evans on March 1, 2019 at 7:00am — No Comments

Marketing Insights from Castrol Oil

Customers today have access to more information than ever, which means you and your clients need to be experts on your product. Matt DiPaulo, Castrol’s Channel Marketing Manager, is constantly challenged with educating the shops who use Castrol oil, as well as the prospects who may not understand the value Castrol oil…

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Added by jon nigbor on February 18, 2019 at 10:30am — No Comments

Knock-Knock—It’s Amazon

Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.

 

Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.

 

The duopoly of Google and…

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Added by Jim Flint on February 12, 2019 at 7:51am — No Comments

Are You Connecting with your Customers?

According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship.…

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Added by sara callahan on February 12, 2019 at 7:00am — No Comments

Cold Turkey Test

A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you sell and service vehicles.

 

Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…

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Added by Jim Flint on February 5, 2019 at 6:28am — No Comments

Rethinking Possible – Super Bowl Ads

$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.

 

All in, there were 5 automotive OEM’s in the mix.  Audi delivered details…

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Added by Jim Flint on February 4, 2019 at 6:56am — No Comments

Fog Machine: Digital Retailing

San Francisco is famous for fog. The city’s given a nickname to its fog - Karl. Karl the fog even has an Instagram account with 243k followers.

 

As I traveled back from the NADA Show 2019 held in San Francisco, I’m reminded that our industry resides in a fog of Digital…

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Added by Jim Flint on February 1, 2019 at 7:42am — No Comments

What Your Business Can Do to Improve First Impressions

In the business world, the first impression that you make on your customers and clients can impact your bottom in several critical ways. For example, if your customers assume that your business is successful and profitable based on their first impression, they may be eager to do business with you and to enjoy what seemingly so many others have already enjoyed. On the other hand, they may be timid about…

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Added by Brooke Chaplan on January 31, 2019 at 11:22am — No Comments

Common Currency

The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.

 

The common currency for marketing metrics for…

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Added by Jim Flint on January 22, 2019 at 7:08am — No Comments

Value and Values

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.

 

Value and Values. Two different things.

 

Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…

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Added by Jim Flint on January 18, 2019 at 7:30am — No Comments

Convert More Prospects With Smarter Trade-In Tools

When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?

 

Not so fast.

 

AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various…

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Added by Doug Van Sach on January 18, 2019 at 7:18am — No Comments

10 Creative Marketing Ideas for Your Dealership in 2019

Nowada You don't always think of car dealerships as the hub for creative marketing ideas -- which is a perfect reason for you to do it for your own dealership.

Yes, sales of any type are a direct reflection of how you market yourself digitally. Social media…

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Added by Rahul Paul on January 15, 2019 at 10:30pm — No Comments

A Different Kind of Auto: 8 Things You Need to Know About Marketing Automation Tools

First, let's talk about your marketing funnel. A funnel is wide at the top and narrow at the bottom. Generally, you use one to pour a liquid into a…

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Added by Rahul Paul on January 15, 2019 at 10:30pm — No Comments

Impression Share Bidding

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated.

 

Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…

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Added by Jim Flint on January 15, 2019 at 7:09am — No Comments

5 Keys to Successful Social Ads Campaigns

When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads.

 

For dealers, a presence on Facebook and Instagram is essential, because quite simply, this is where your customers are spending their time.…

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Added by Courtney Evans on January 11, 2019 at 7:58am — No Comments

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