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All ADM Blog Posts Tagged 'marketing' (1,438)

How to Optimize for Voice Search

It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.

By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…


Added by Paul Potratz on October 21, 2016 at 7:27am — No Comments

Just a Gimmick? Or Are Giveaways Really Needed?

Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.

Customers come into your dealership daily. When asked if they…


Added by Alexia Henson on October 20, 2016 at 6:25am — No Comments

Communicate Your Dealership's "Why" With Video

Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company. Their why makes people want to buy their products.


For auto dealerships, your purpose is your “why buy” or…


Added by Timmy D. James on October 20, 2016 at 5:52am — No Comments

Using Content as a Sales Tool

Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience.

Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate existing customers and…


Added by sara callahan on October 19, 2016 at 6:30am — 2 Comments

More Data More Problem$: 3 Big Data Problems & How to Solve Them

by David Metter

“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent …


Added by David Metter on October 17, 2016 at 12:00pm — 1 Comment

Attribution: Whose Sale Is It Anyway?

In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a…


Added by Steve White on October 14, 2016 at 5:57am — No Comments

It's About Damn Time!

Finally. Google has recently wrapped up two new updates.

Cross-device remarketing is definitely something that has been needed for businesses.

It will now allow you to advertise your products across multiple devices.

You might be thinking, “couldn’t we do…


Added by Paul Potratz on October 7, 2016 at 2:00pm — No Comments

Are You Going Extinct?

This industry will go extinct in 10 years. Can you guess which industry I'm talking about?

Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between. 

It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us…


Added by Paul Potratz on October 4, 2016 at 9:00am — No Comments

#JDPowerAMR -- Dealers, Register Now to Receive Discount!

View above video >

At #JDPowerAMR, you'll hear from the best and learn from the best.…


Added by Kris Rosychuk on September 29, 2016 at 11:00am — 1 Comment

If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.


There was a time in my career when dealers used to complain about having to take multiple…


Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments

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Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments

Are You Ready For Cross-Device Remarketing?

Have you ever done research on your mobile device for something you really want to purchase?

Maybe you do all that research on your desktop and make the actual purchase on your mobile phone? 

This week on Think Tank Tuesday, Paul discusses something that Google has finally…


Added by Paul Potratz on September 27, 2016 at 12:00pm — No Comments

What's the Deal With RankBrain?

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex…


Added by Paul Potratz on September 23, 2016 at 1:00pm — No Comments

How to Improve Your Blog

Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.

We’d love to hear…


Added by Paul Potratz on September 20, 2016 at 2:32pm — No Comments

Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know

Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know


When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to…


Added by Larisa Bedgood on September 20, 2016 at 7:07am — 1 Comment

Top 5 Best Cars to Buy This Diwali Season

Festive Season is around the corner and people have started making a long list for this Diwali. They start organizing their financial budget to purchase a dream machine that can accommodate their and offer a delightful drive to their family members. During festive seasons people…


Added by News Buzz on September 17, 2016 at 11:00am — No Comments

What to Do with the 5 Must Have Types of Video Content

In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead…


Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments

What's Mobile-Geddon?

Mobile-geddon is upon us!

As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.…


Added by Paul Potratz on September 13, 2016 at 1:00pm — No Comments


I had the privilege of having a very smart and witty Grandmother, God rest her soul.  Man, was she a hoot.  Betty would do anything for anyone at anytime. I learned quite a bit from her. Lessons I still use to this day. This woman did a Crossword Puzzle…

Added by Josh Whitlatch on September 9, 2016 at 12:30pm — No Comments

How to Track LinkedIn Conversions

LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it! 

There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.

For more information, watch Samantha in this week's Hard…


Added by Paul Potratz on September 9, 2016 at 12:17pm — No Comments

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