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All ADM Blog Posts Tagged 'marketing' (998)


Vendor
There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too…

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Added by Steve White on February 23, 2017 at 5:21am — No Comments


Vendor
There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too…

Continue

Added by Steve White on February 23, 2017 at 5:18am — No Comments


Influencer
Come on – Does Video REALLY sell cars?

Technology has drastically changed the way businesses and auto dealers operate.

Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine. Leads came in, financing was secured and, well, just about everything was via fax.

 

Consider…

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Added by Timmy D. James on February 16, 2017 at 5:30am — No Comments


Vendor
Effective Marketing – Don’t Forget the Service Department!

While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.

 

How can…

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Added by Tim Clay on February 15, 2017 at 5:45am — No Comments


Influencer
Is Simplicity Better for Advertising?

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website:…

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Added by Paul Potratz on February 14, 2017 at 2:37pm — No Comments


Influencer
The Million Dollar Marketing Strategy

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have…

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Added by Paul Potratz on February 7, 2017 at 1:30pm — No Comments


Influencer
Loyalty: It’s Not ALL About Millennials

A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.

 

The podcast featured Jaana Remes,…

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Added by Mike Gorun on February 7, 2017 at 5:44am — No Comments


Influencer
Pinterest Can Help Your Dealership

Great news! Pinterest is now testing search ads with keywords and shopping tools.

97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.

On this week's Hard Facts, Samantha gives you creative pointers and other marketing tips to be aware of as this new technology rolls out to all…

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Added by Paul Potratz on February 3, 2017 at 1:15pm — No Comments


Influencer
Video Marketing: The Death of Boring

While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal…

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Added by Timmy D. James on January 31, 2017 at 5:23am — No Comments


Influencer
3 Birds Marketing Wins 2017 Automotive Website Award for Wire 3.0 Marketing Solution

Platform combines content library, analytics engine, and robust predictive modeling and value segmentation capabilities to help dealers sell more cars in a digital age

New Orleans, La., January 30, 2017 – 3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company, has won a 2017 Automotive Website Award in the Marketing Solutions category for its fully managed automotive digital marketing platform, The Wire 3.0. PCG, the creator of the awards…

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Added by Paul Mirek on January 30, 2017 at 9:14am — No Comments

The Leads Are Dead

“The Leads Are Dead”

According to those who struggle to generate consumer sales leads for businesses, “Sales leads are dead.” Furthermore, these (interestingly, mostly digital) marketers claim that today’s connected consumers are simply unwilling to trade their personal information online in…

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Added by Steve Stauning on January 26, 2017 at 3:36pm — No Comments


Influencer
Will you be at the trade show?

Are you planning on going to a trade show this year?

So many times we go to trade shows because people tell us it'd be a great opportunity. But first, you need to decide if it's really going to be worth it.

Watch this week's Hard Facts…

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Added by Paul Potratz on January 20, 2017 at 11:30am — No Comments


Influencer
Video Marketing: Sell, Don’t Tell.

Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes.

 

Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that…

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Added by Timmy D. James on January 19, 2017 at 4:47am — No Comments


Influencer
The Future of Facebook Dynamic Ads for Dealers

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR…

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Added by Paul Potratz on January 13, 2017 at 1:30pm — No Comments


Vendor
4 Common Online Behaviours of Auto Buyers in 2017

Van and Car sales have changed a lot in the past few years. Digital has a significant impact on how we buy and sell cars today.

If you have been selling cars online for a while, you’ll have observed that…

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Added by Tony Chips on January 12, 2017 at 3:44am — No Comments


Influencer
Video Isn’t Only for Marketing

When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails, to live video walkarounds, video is certainly an excellent way to engage customers and increase VDP views. It is also a great tool for the…

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Added by Timmy D. James on January 9, 2017 at 7:44am — No Comments


Influencer
3 Ways to Increase January's Sales

Don’t get caught up in the post-holiday blues! You’re definitely not alone.

 

We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.

 

There are so many ways you can boost your sales without…

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Added by Paul Potratz on January 6, 2017 at 1:30pm — No Comments


Media
Basic SEO Check List For New Websites

For new website you need to choose the best keywords. You can try to find them using Google Planner or pay $5 and order keyword research on fiverr. You should also learn about basic SEO On page factors.

Every website must follow these basic tips in order to get indexed daily by search engines and even reach you potential traffic targets. For a website to be…

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Added by Thomas Beaudette on January 2, 2017 at 5:30am — No Comments


Vendor
Sales TextChat Live Online Webinar Replay Video For An Albany NY Auto Dealer Group

This is a webinar we did with an Albany New York auto dealer group June last year. Since then we add more feature to the Sales TextChat 2-Way & Text Marketing system. Our mission is to educate dealerships about mobile marketing strategies using iBeacon and Geofencing marketing technology.…

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Added by Roy Revill on January 1, 2017 at 12:30am — No Comments

How Do Consumers See Your Store Online?

Get your Current Online Reputation Evaluation (C.O.R.E.) Report

Enter your company name and phone at the link below and get your complimentary C.O.R.E. report. You’ll be able to instantly see exactly what customers see online about your business. It’s the first step to establishing a healthy online presence for your brand, attracting new…

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Added by Chris Snellgrove on December 28, 2016 at 5:40pm — No Comments

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