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All ADM Blog Posts Tagged 'marketing' (1,281)

Piggyback On Your OEM’s Efforts For Increased Service Revenue

Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to…


Added by Chris Miller on October 9, 2015 at 6:00am — No Comments

3 Ways to Acquire On-Line and In-Market Car Shoppers

car shopping

3 Ways to Acquire On-Line and In-Market Car Shoppers

Car shopping 20 years or so ago involved checking out ads in the local newspaper, taking a day to drive from dealer to dealer, and learning about hot deals through television advertising.

Fast forward to today.…


Added by Michael Meyers on October 8, 2015 at 11:15am — No Comments

What Are You Doing to Reach Mobile Customers?

There’s no doubt that people are in love with their phones.  As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re…


Added by David Metter on October 8, 2015 at 5:00am — 1 Comment

3 Birds Launches All-New Dealer Solution 3 Birds ME at Digital Dealer 19

Comprehensive digital marketing solution offers new tools to measure marketing effectiveness

Chapel Hill, N.C., October 5, 2015 – 3 Birds Marketing has launched its all-new 3 Birds ME digital solution, the industry’s first all-in-one solution to show the results of each…


Added by Paul Mirek on October 5, 2015 at 7:07am — No Comments

Are You A Match?

Customers agree that the quality and timing of your emails matter. Learn how to use customer match campaigns on Facebook and Google to find your highest value customers this week on Hard Facts.

Added by Paul Potratz on October 2, 2015 at 1:30pm — No Comments

3 Birds Marketing Unveils New Corporate Website in Support of 3 Birds ME

Redesigned offers streamlined look at new dealer solutions and Accelerators launching at Digital Dealer 19

Chapel Hill, N.C. – October 2, 2015 – 3 Birds Marketing, the premier customer demand generation and retention marketing platform and solutions provider in the…


Added by Paul Mirek on October 2, 2015 at 7:00am — No Comments

Do More Firefighters At A Fire Cause More Fire Damage? Rethinking Attribution

When thinking about attribution, it would make everyone’s lives much simpler if there was a straight line between marketing, conversion and a sale. As car buyers increasingly…


Added by David Metter on September 30, 2015 at 6:00am — 2 Comments

Are Mobile Apps Today's Newspaper?

Today’s World Has Gone Mobile

It’s no secret, the world has gone mobile. Today, nearly two-thirds of all Americans are now smart phone owners, and for many these devices are a key entry point to the online world. Unfortunately, many websites are still not mobile friendly creating a frustrating experience when consumers try to navigate using their smart phones or other mobile devices.  Mobile…


Added by Owen Moon on September 28, 2015 at 12:47pm — No Comments

5 Reasons to Attend Digital Dealer 19

  1. 2016 Digital Trends

Hosted FOR dealers, WITH dealers, this Keynote Panel will feature leaders from some of the most progressive dealer groups across the country and also include technology frontrunners like Google and Facebook. Moderated by our very own PureCars CEO…


Added by Lindsay Kwaselow on September 24, 2015 at 7:30am — 1 Comment

Optimize Your Time

We as a society tend to focus on instant satisfaction and accomplishing your goals, or, workflow as quickly as possible. This becomes so much of our focus that we often don’t realize that what we are trying to optimize really only saves us milliseconds of our day. This holds true for many job roles, including…


Added by Paul Potratz on September 16, 2015 at 9:06am — No Comments

Want to Triple Recall Work in your Service Department?

Recall campaigns can easily be one of the most lucrative service opportunities. Sadly, however, most dealers only reach about a third of the potential recall customers in their area. This is because they simply comb through their DMS and any information received from the factory for owners in their PMA.…


Added by Chris Miller on September 16, 2015 at 5:30am — No Comments

Tailor Your Marketing Strategy: A Dealership Isn’t a Hair Salon

Written by PureCars CEO and Co-Founder, Jeremy Anspach

(As published in Dealer Marketing Magazine)

In the marketing world, not all tactics are created equal. What works for one industry or brand won’t necessarily work for another. Automotive marketing can take many forms because cars mean…


Added by Lindsay Kwaselow on September 15, 2015 at 1:14pm — No Comments

Stop Racing to the Bottom: Sell Value Instead of Discounts

The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing - from $325 all the way up to $1800 -- but was unable to tell the difference between any of the brand offerings. The features seemed the same. They…


Added by Mike Gorun on September 15, 2015 at 6:30am — No Comments

Social Media Update via @SocialLittleMan

Social Media Update for the Week of September 7, 2015

Meerkat Live Hashtags

A brand-new approach to stream discovery, Meerkat welcomes live hashtags this week. By…


Added by Joseph Little on September 10, 2015 at 8:30am — No Comments

Fixed Operations Marketing Strategies for Tire Change Season?

The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures.

This seasonal rush can lead to disorganization in Service Departments. More specifically, it can…


Added by Byron Tyers on September 4, 2015 at 12:25am — No Comments

A Short Guide to Digital Marketing for Auto Dealers – 4 Essential Steps for Success

car social media

Today’s consumers are more modern, digitally-connected and always on-the-go. To target today’s auto shoppers, dealers must also follow suit – which means being on-line and becoming just as digitally connected. And dealers are listening. In fact, according to research by eMarketer, digital spend is on the rise and will only continue to climb over the next 5 years.…


Added by Michael Meyers on September 3, 2015 at 11:30am — No Comments

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…


Added by Joseph Little on August 31, 2015 at 2:26pm — No Comments

72% of Marketers Say Social Media Helps Build Loyal Fans

#72 of 99 Things to Know About Social Media with MotoFuze VP of Social Strategy, Joey Little

Smart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales.  So what makes them so smart? They know social media is where it’s at for companies that…


Added by Joseph Little on August 28, 2015 at 9:57am — No Comments

The Tools to Help You Discover Your Market

Use What You Have

Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.

It’s easy to be generic when marketing because the…


Added by Joseph Little on August 27, 2015 at 12:55pm — No Comments

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to…


Added by Michael Meyers on August 27, 2015 at 11:59am — No Comments

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