Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Why are Instant Articles beneficial? Facebook provides a guide to Instant Article configuration so that you can use their content management system.
• Instant Articles are 10x faster than traditional mobile web articles
• They’re read 20% more often
• Clients are 70% less likely to leave the article once they’re there.
Watch this week's…
Added by Paul Potratz on April 29, 2016 at 7:30am — No Comments
This worked pretty well for a while. However, with the rise in the importance of reviews, some companies chose to act…Continue
Added by Timmy D. James on April 29, 2016 at 6:20am — No Comments
When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.
The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…
Added by sara callahan on April 27, 2016 at 5:30am — No Comments
Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments
There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.
Social media reach has decreased, digital marketing is ever more…Continue
Added by Mike Gorun on April 26, 2016 at 5:30am — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect…Continue
Added by Paul Potratz on April 22, 2016 at 11:30am — No Comments
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank…
Added by Paul Potratz on April 19, 2016 at 1:40pm — No Comments
How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.
If you plan on getting the most out of your website, this week's Hard Facts…Continue
Added by Paul Potratz on April 15, 2016 at 1:30pm — No Comments
Customer satisfaction with dealer service related to an automotive recall declines for the first time in 6 years.
Added by Kris Rosychuk on April 15, 2016 at 7:00am — No Comments
If you’re like me, you continually attend a great number of events, seminars and meetings.
It seems that no matter what the key focus of an event is, somehow the topic of video weaves its way into the presentation or conversation. Whether it is social or business, video has become the most…
Chapel Hill, N.C., April 2, 2016 - 3 Birds Marketing announced today that it will incorporate IHS Automotive predictive models into its…Continue
Added by Paul Mirek on April 2, 2016 at 6:00am — No Comments
Ok, so you have known about the 2016 NADA Show for quite some time now, yet you find yourself freaking out a day before you…Continue
Google has a new robust analytic platform so you can handle all of your tracking needs. With its 4 new products, we want to make sure you have all the information you need to succeed with Google Analytics 360.
Today on Hard Facts, Samantha covers all 8 tools that are included in the entire suite and how you can use them to benefit your business.…
Added by Paul Potratz on March 25, 2016 at 1:30pm — No Comments
Social media is interwoven into…
Added by Larisa Bedgood on March 24, 2016 at 11:30am — No Comments
In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered the importance of having a strategy that caters to and attracts a customer’s attention at each touch point.
The 5 moments Google defines as important are: Which…Continue
Added by Timmy D. James on March 24, 2016 at 5:55am — No Comments
Urbandale, IA--March 21st, 2016--Flick Fusion and WheelsTV announced today that the two companies have formed a strategic alliance that will increase the distribution of Flick Fusion's VIN-specific vehicle inventory videos to auto dealerships nationwide. Effective immediately WheelsTV is leveraging Flick Fusion's SmartFlicksTM technology platform to expand the virtual test-drive product offerings of its…Continue
Added by Timmy D. James on March 21, 2016 at 8:19am — No Comments
“How happy are you with the way your team manages phone ups?”
Added by Big Tom LaPointe on March 20, 2016 at 11:00pm — No Comments
The residents of Missouri and Illinois had a rough start to 2016 after the…Continue
Added by David Metter on March 17, 2016 at 9:07am — No Comments
Without a doubt, data has become the currency that fuels competitive advantage in today’s economy. The concept of data-driven marketing has become an integral strategy across a broad range of industries, and the automotive industry is certainly no exception. Consumers expect relevant messages…Continue
Added by Larisa Bedgood on March 15, 2016 at 11:30am — No Comments