Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The most productive reconditioning department runs like an assembly line, using defined processes, timed steps, and streamlined communications to produce more output, eliminate waste, and get buyers looking at cars online and on the lot five to 10 days sooner, notes Dennis McGinn, CEO of Rapid Recon…Continue
Added by Jim Leman on November 10, 2015 at 6:00am — No Comments
Comprehensive digital marketing solution offers new tools to measure marketing effectivenessContinue
Added by Paul Mirek on October 5, 2015 at 7:07am — No Comments
With retail sales volume growth declining, key industry stakeholders (including dealers) will find it much tougher to maintain successful year-over-year unit volume increases each month.
Added by Kris Rosychuk on September 29, 2015 at 10:30am — No Comments
More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…Continue
Added by Joseph Little on August 31, 2015 at 2:26pm — No Comments
Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.
It’s easy to be generic when marketing because the…Continue
Added by Joseph Little on August 27, 2015 at 12:55pm — No Comments
Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online. How do they speak to you? How do they approach you as a consumer? Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and…Continue
Added by Joseph Little on August 17, 2015 at 11:07am — No Comments
It may be a simple truth, but it's a valuable one. Tom Peters reminds us not to stoop so low as to badmouth the competition. …Continue
Hello and welcome to this week’s edition of Used Car Market from Black Book. And by springtime, not just because the calendar says we have reached that point in the year, but after talking with a couple of industry folks in Detroit, the DC area and even from two mid-west states, there was a freshness in their voices due to no…Continue
Added by Manny Luna on March 30, 2014 at 12:30am — No Comments
The good folks of Microsoft Tag prepared a neat infographic to illustrate the world of mobile marketing and why this (mobile) channel is so important. Here are the highlights:
Google seems to be everywhere lately, especially with their introduction of +1 and Google Plus. Many people have so many different aspects of their life integrated into the search engine (email, social network, search engine, calendar, document management, etc) that sometimes it is hard to remember how we ever got along without it.
Added by Joseph Little on July 18, 2011 at 8:18am — No Comments
Five years ago Jack Dorsey, co-founder of Twitter, sent out the first tweet launching a new form of communication that became a revolution in 140 characters or less. This year, Twitter posted a blog reporting that it only takes about one week for users to send 1 billion tweets and last February an average of 460,000 accounts were opened per day. In the automotive industry, we should all ask ourselves, are we utilizing the fundamentals of Twitter to best engage current and potential buyers on…Continue
Added by Paul Potratz on March 30, 2011 at 12:59pm — No Comments
If you haven't seen this I would highly recommend you download this free white paper - the most comprehensive stats I've found on the growth of social media, smartphones and mobile:
What statistics surprise you, if any? I think the 8% decline of…Continue
Added by Stan Bradbury on February 17, 2011 at 11:17am — No Comments
No matter the size of your business, or the volume of the prospective clients or consumers you are looking to reach, the idea of "capturing market share" should be a primary point of emphasis when implementing a law firm advertising campaign.
Given Blue Dog's background in media planning and client services, the key to capturing market share…Continue
Added by Blue Dog Productions on May 28, 2010 at 10:57am — No Comments
Added by Joe Kyriakoza on March 22, 2010 at 6:33am — No Comments
Added by Grant Cardone on May 2, 2009 at 8:39am — No Comments
Added by Gary May on February 9, 2009 at 9:30am — No Comments
Added by Gary May on January 2, 2009 at 12:34am — No Comments
Added by Indie Results on November 10, 2008 at 8:00am — No Comments