Professional Community for Car Dealers, Automotive Marketers and Sales Managers
So many times business owners focus on the conversion or lead factor of their analytics. While this provides some insight into how successful your marketing campaign in, there's one crucial piece that you should be looking at.
Watch this week's Think Tank Tuesday to figure out what you've been missing in your analytics.…Continue
Added by Paul Potratz on March 28, 2017 at 11:13am — No Comments
Has your blog reached its greatest potential?
Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!
Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.…Continue
Added by Paul Potratz on March 24, 2017 at 12:25pm — No Comments
Good ideas always start with a bad one. Come to a meeting with an overflow of ideas and you're bound to find a good one out of the batch!
Watch this week's #ThinkTankTuesday to learn how you can improve your brainstorming meetings, marketing strategy ideas, and teamwork. Plus, Dan brought his dog.…Continue
Added by Paul Potratz on March 21, 2017 at 2:00pm — No Comments
We talk a lot about how you can merchandise or present your product to get your customers to purchase. But what we really need to focus on is making sure that our digital customers receive a traditional experience.
What do we mean? Watch this week’s Hard Facts as Samantha explains why the digital buying experience needs to be so much more than what it currently is.…Continue
Added by Paul Potratz on March 16, 2017 at 12:53pm — No Comments
Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.
Added by Paul Potratz on March 7, 2017 at 10:17am — No Comments
Quick question -- do you think that advertising has changed in the last 5 years?
On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.
Also, take a moment and register for Part 1 of our 3-part mini series by clicking here. You'll learn what needs to be…Continue
Added by Paul Potratz on March 1, 2017 at 6:30am — No Comments
Influencer marketing. It’s an affordable way to get your brand name out there and increase your sales. But where do you start?
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on key leaders that will promote your brand message.
Watch the video to learn more!…Continue
Added by Paul Potratz on February 24, 2017 at 11:48am — No Comments
For most dealerships, getting a customer through the door can be the biggest obstacle. If you're finding out the dealership up the road is drawing in more business and meeting its quota with ease, you may want to consider implementing these four tips to make your dealership that much better:
Added by Rachelle Wilber on October 26, 2016 at 3:00pm — No Comments
Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse, never seen, because, for the most part, the message itself is not relevant.
So, along came retargeting,…Continue
Added by Joe Orr on July 18, 2016 at 6:00am — No Comments
What are you doing on Facebook to provide value?
By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business. Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.…Continue
Added by Paul Potratz on July 15, 2016 at 2:25pm — No Comments
Added by Josh Whitlatch on May 9, 2016 at 8:13am — No Comments
Bollywood is a center of Hindi movie Industry. This name is inspired and motivated from Hollywood. Mumbai is known Bollywood because whatever points the theme of Hindi silver screen is being talked of. Bollywood Movie News in Hindi is being used with entertainment and delight because of the support and contribution of Film big name and stars and the amaze and dazzling join them. They number of stars and celebrities who are become as a leaders and politicians who regularly coming every which…Continue
Added by Mahendra Kumawat on January 4, 2016 at 10:00pm — No Comments
An Army vet cut vehicle reconditioning time in half at three Greenway Automotive dealerships in Orlando, which sped inventory to turn and slashed costs, by creating and adhering to strict standards and procedures.
Full story: …Continue
Added by Jim Leman on January 4, 2016 at 8:11am — No Comments
The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn,…Continue
Added by Joey Little on December 11, 2015 at 10:00am — No Comments
Added by Jim Leman on December 10, 2015 at 1:13pm — No Comments
The most productive reconditioning department runs like an assembly line, using defined processes, timed steps, and streamlined communications to produce more output, eliminate waste, and get buyers looking at cars online and on the lot five to 10 days sooner, notes Dennis McGinn, CEO of Rapid Recon…Continue
Added by Jim Leman on November 10, 2015 at 6:00am — No Comments
Comprehensive digital marketing solution offers new tools to measure marketing effectivenessContinue
Added by Paul Mirek on October 5, 2015 at 7:07am — No Comments
With retail sales volume growth declining, key industry stakeholders (including dealers) will find it much tougher to maintain successful year-over-year unit volume increases each month.
Added by Kris Rosychuk on September 29, 2015 at 10:30am — No Comments
More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…Continue
Added by Joey Little on August 31, 2015 at 2:26pm — No Comments
Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.
It’s easy to be generic when marketing because the…Continue
Added by Joey Little on August 27, 2015 at 12:55pm — No Comments