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All ADM Blog Posts Tagged 'market' (20)

Rapid Recon CEO McGinn Shares 5 Tips for Reducing Used Car Time-to-Market

The most productive reconditioning department runs like an assembly line, using defined processes, timed steps, and streamlined communications to produce more output, eliminate waste, and get buyers looking at cars online and on the lot five to 10 days sooner, notes Dennis McGinn, CEO of Rapid Recon…


Added by Jim Leman on November 10, 2015 at 6:00am — No Comments

3 Birds Launches All-New Dealer Solution 3 Birds ME at Digital Dealer 19

Comprehensive digital marketing solution offers new tools to measure marketing effectiveness

Chapel Hill, N.C., October 5, 2015 – 3 Birds Marketing has launched its all-new 3 Birds ME digital solution, the industry’s first all-in-one solution to show the results of each…


Added by Paul Mirek on October 5, 2015 at 7:07am — No Comments

What’s Happening in Today’s Auto Industry? (Pt. II)


With retail sales volume growth declining, key industry stakeholders (including dealers) will find it much tougher to maintain successful year-over-year unit volume increases each month.



Added by Kris Rosychuk on September 29, 2015 at 10:30am — No Comments

Mobile Marketing Mysteries Solved

Defining and Attracting Your Mobile Consumer

More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…


Added by Joseph Little on August 31, 2015 at 2:26pm — No Comments

The Tools to Help You Discover Your Market

Use What You Have

Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.

It’s easy to be generic when marketing because the…


Added by Joseph Little on August 27, 2015 at 12:55pm — No Comments

Your Hispanic Consumer: Part III

Earning Hispanic Consumer Trust Through Communication and Empowerment

Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online.  How do they speak to you?  How do they approach you as a consumer?  Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and…


Added by Joseph Little on August 17, 2015 at 11:07am — No Comments

Never Ever Trash Your Competitors ~ Automotive Digital Marketing

It may be a simple truth, but it's a valuable one. Tom Peters reminds us not to stoop so low as to badmouth the competition. …


Added by Manny Luna on August 9, 2014 at 4:00pm — 2 Comments

A New Peak Is Established! Used Car & Truck Prices Rise For Spring Season.


Hello and welcome to this week’s edition of Used Car Market from Black Book. And by springtime, not just because the calendar says we have reached that point in the year, but after talking with a couple of industry folks in Detroit, the DC area and even from two mid-west states, there was a freshness in their voices due to no…


Added by Manny Luna on March 30, 2014 at 12:30am — No Comments

Why Automotive Mobile Marketing is So Important [Infographic]

The good folks of Microsoft Tag prepared a neat infographic to illustrate the world of mobile marketing and why this (mobile) channel is so important. Here are the highlights:

  • Of the world’s 4 billion mobile phones in use, 1.08 billion (27%) are smartphones and 3.05 billion (75%) are SMS enabled. By 2014, mobile Internet should take over desktop Internet usage.
  • 86% of mobile Internet users are using their devices while…

Added by Joe Schwartz on January 15, 2013 at 12:00pm — 13 Comments

The Real Used Car Death Spiral

While looking over an upcoming conference agenda, I noticed a bullet point on a speaker’s agenda: Winning pricing strategies -avoiding the death spiral of pricing to market average.



Added by Ed Brooks on May 9, 2012 at 10:00am — 11 Comments

Knowing Google's Market Share Can Help Your Marketing Plans

Google seems to be everywhere lately, especially with their introduction of +1 and Google Plus.  Many people have so many different aspects of their life integrated into the search engine (email, social network, search engine, calendar, document management, etc) that sometimes it is hard to remember how we ever got along without it.



Added by Ali Amirrezvani on August 4, 2011 at 7:24am — 1 Comment

Nicki Allen with Classic Mazda and Classic CDJ featured in AutoSuccess Magazine | New Attitude

Nicki Allen of Classic Mazda and Classic Chrysler Dodge Jeep of Denton gives new perspective to some traditional ideas in the automotive business.  A focus on new technology defines a new attitude for these Texas dealerships. Click the image above for the full… Continue

Added by Joseph Little on July 18, 2011 at 8:18am — No Comments

Using the Fundamentals of Twitter to Engage Current and Potential Customers

Five years ago Jack Dorsey, co-founder of Twitter, sent out the first tweet launching a new form of communication that became a revolution in 140 characters or less. This year, Twitter posted a blog reporting that it only takes about one week for users to send 1 billion tweets and last February an average of 460,000 accounts were opened per day. In the automotive industry, we should all ask ourselves, are we utilizing the fundamentals of Twitter to best engage current and potential buyers on…


Added by Paul Potratz on March 30, 2011 at 12:59pm — No Comments

The 2010 U.S. Digital Year in Review

If you haven't seen this I would highly recommend you download this free white paper - the most comprehensive stats I've found on the growth of social media, smartphones and mobile:


What statistics surprise you, if any?  I think the 8% decline of…


Added by Stan Bradbury on February 17, 2011 at 11:17am — No Comments

How To Capture Market Share Through Advertising

No matter the size of your business, or the volume of the prospective clients or consumers you are looking to reach, the idea of "capturing market share" should be a primary point of emphasis when implementing a law firm advertising campaign.

Given Blue Dog's background in media planning and client services, the key to capturing market share…


Added by Blue Dog Productions on May 28, 2010 at 10:57am — No Comments

Grant Cardone Tele Conference - "How to Gain Market Share in a Contracting Market"

How to Gain Market Share in Contracting Market. This teleconference is for Dealers and Managers only.

The first 100 dealers to sign up will get this teleconference for free- held by Grant Cardone who will discuss specific strategies for successfully selling in a contracting market. Topics of discussion will be how to generate opportunities and how to hold gross to offset a loss in volume.

Click here to Register-… Continue

Added by Grant Cardone on May 2, 2009 at 8:39am — No Comments

What Do You Think It Will Take To Change? Hello?

Sometimes it helps being a cynic and a pessimist, or at least devil's advocate but at the end of the day you're either your own worst enemy or best ding-dang advocate. It is always beneficial to see things with a different perspective but critically important to maintain your identity and job jump in the pool for the sake of it, no matter how fun the party.

Recently I've read two good articles. One by Joe Webb (President of Dealer Knows) in Digital Dealer Magazine. The other a blog… Continue

Added by Gary May on February 9, 2009 at 9:30am — No Comments

The Step You Cut Out In 2009...Might Be You

Fact is, more often than not, when you cut corners in sales the one that is affected most is you. It is also a fact of business life that we're replaceable, as I've experienced myself. Why is it then that most people don't typically go the extra mile, especially when it is so needed?

This is not to say that there are not plenty of go-getters out there. Today it is critically important to think about making the most of every opportunity, especially with fewer prospects and less… Continue

Added by Gary May on January 2, 2009 at 12:34am — No Comments

Cut Through the Bull- Take the Time to Do Your Own Research

After working in the car business for many years, and having the esteemed luxury of being able to dive in head first without any prior automobile experience I quickly found out that there were a lot of places to get “help”. With piles of trade magazines, weekly advice from OEM’s, and hundreds of websites out on the web to search through I found there were a lot of people sharing “advice”. It wasn’t until after I left the dealership did I really start to see the truth. At this point I should… Continue

Added by Indie Results on November 10, 2008 at 8:00am — No Comments

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