ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Are you ready for the new Google Maps? Make sure you’re well positioned to take advantage of new opportunities to reach car buyers.
Google made their new Maps product public this week, and the changes are fairly substantial. The layout is cleaner, fullscreen and more modern -- but more importantly, the revamped maps relocate business listings from the left sidebar directly onto the map …Continue
Not much of what one would consider a significant change, but many people are reporting that Maps is is showing up on the right side of the page, above the sponsored ads instead of the normal left side of the page. Just an FYI to continually be on the look out for updates and opportunities...Here is a screen shot of one example:…Continue
Many companies and car dealers have asked me about how they can increase the "relevance" of their Google Maps listing. These calls often come from clients in competitive markets that want to see their Google Maps listing show more often than their competitors.
Keep in mind that the "address" of the Google Maps/Places is a dominant factor in which search results show a Google map. Misguided SEO hackers have attempted to scam or influence Google Maps listings with fake…Continue
Amen! Car dealers can now respond to negative reviews on Google Maps!
The feature that many dealers have been waiting for is finally here. If you have verified your Google Maps listing proving that you are the owner, you can now respond to any comments, positive or negative, when you are logged in to your account.
This is great news for dealers who have an Automotive Internet Reputation Management (IRM)…Continue
In the past few months Google has upgraded the analytics and reporting tools for your Google Maps listing on what is now called Google Places. Since I have been told that web surfers don't like to read long articles, I will create a quick overview with photos.
The data screens have MANY digital marketing implications that can be utilized to refine your marketing investments. That is best done on a one-to-one basis as I look at your Google Maps data.…
Added by Brian Pasch on May 16, 2010 at 5:30pm — No Comments
If a customer came to your dealership in the still of the night and spray painted "Liar" and "Cheat" in large letters on your street facing signage, would you leave it untouched when you arrived in the morning?Consumers have tremendous power today to express their opinions about their experience at your business and make that… Continue