Professional Community for Car Dealers, Automotive Marketers and Sales Managers
With the massive onslaught of vehicle recalls it is pretty much guaranteed that all parties involved are paying attention. Today that ranges from consumers to OEMs to dealers to insurance companies; and tomorrow that will soon include rideshare companies like Uber and Lyft.
One of the biggest, and…Continue
Added by Chris Miller on March 10, 2017 at 10:34am — No Comments
Added by Chris Miller on November 6, 2015 at 5:09am — No Comments
Each year OEMs add more and more advanced technology to their vehicles. As a result, the skill set demanded of today’s technician has transitioned from one that is purely mechanical, into one that is more technology-based. Up until now, technicians have had access to master techs at their respective manufacturers to…Continue
Added by Richard Holland on January 8, 2015 at 5:00am — No Comments
As a marketer, I’ve got my eye on two battles at this Sunday’s Super Bowl. Of course, there’s the action on the field - Super Bowl XLVII, a gladiatorial war waged between mountainous men in an arctic Jersey winter. A clash between Seattle’s young talent and Peyton Manning’s legacy. Many Americans care about this game, and they are called “gamblers.”
However, not as many realize that they’re simultaneously spotlighting innovative functionality that any manufacturer could use to make automotive service easier and more…Continue
In the ever increasing cycle of manufacturer pressure to reach a selected volume, differentiation is more important than ever. How and where is the question.
To put volume targets into context, last year VFacts recorded 1,112,032 new passenger cars, SUVs and commercial vehicles were delivered to customers during 2012 and this year Dealer targets set by the…Continue
Added by Sair Buckle on June 28, 2013 at 9:46pm — No Comments
Added by Nick on February 19, 2009 at 11:06am — No Comments
Added by Nick on January 29, 2009 at 8:30am — No Comments
Acura Division, American Honda Motor Co. Inc.…
Added by Ralph Paglia on January 10, 2008 at 11:30pm — No Comments