Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.
So, what do managers do when they get nervous in the middle of the month – perhaps sales…Continue
Added by Joe Orr on September 14, 2016 at 5:53am — No Comments
The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it…Continue
Added by Tim Clay on June 27, 2016 at 6:58am — No Comments
Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they…Continue
25 Things Veteran Managers Need to Hear
(But don’t want to…)
In life, we all need someone to just tell us the hard truth. Even when it’s something we really don’t want to…Continue
Car Salespeople: Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors? … The Ugly Truth
I work with dealers who believe that when a consumer from their own back yard calls into the dealership to inquire on a vehicle that they want to talk to a call center representative that’s located 5 states away in a different time zone! Wake up dealers! We live in a ‘don’t waste my time, don’t jerk me around’ society and it’s time to take…Continue
Added by Danny Benites on February 21, 2014 at 9:00am — No Comments
Added by Danny Benites on February 20, 2014 at 8:48am — No Comments
"A Dictatorship. That's How the Business Works!"…Continue
Manufacturers are increasingly introducing programs designed to increase brand loyalty, and car buyers are staying more loyal than ever before. One of the most recent examples is…Continue
Added by Mike Gorun on July 9, 2013 at 6:09am — No Comments
It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the customer…Continue
Added by Mike Gorun on May 21, 2013 at 7:56am — No Comments
Every Monday CEO of Dealer Synergy, Sean V. Bradley releases a video "Make Money Mondays"...
Tips, Advice, Strategies, Motivation, Inspirational...
All on Success, Wealth and of course Making…Continue
Added by Sean V. Bradley on January 28, 2013 at 7:30am — No Comments
With prices of late model used vehicles at a near all-time high, according to this latest article by Automotive News, one of the greatest…Continue
Added by Clarence U Romero on June 8, 2010 at 7:36am — No Comments
Reinvent or Metamorphosis
re·in·vent (r n-v nt) tr.v. re·in·vent·ed,…Continue
Added by Juanita Kiesler on June 1, 2010 at 12:29pm — No Comments
However, my biggest take…Continue
Added by Clarence U Romero on February 25, 2010 at 8:58am — No Comments
Wrtitten by a dear friend of AutoMax's Mr.Tom Wiegand,would love to hear your input on this subject.
Baseball & Auto Pie
The professional franchised retail auto industry and the professional franchised baseball industry are my two all-time favorite franchise systems. Why are they so obviously different in structure and customer retention?
The professional franchised baseball team is structured:
Added by Craig Lockerd on February 16, 2010 at 11:00am — No Comments
Added by Craig Lockerd on January 16, 2010 at 4:33pm — No Comments
Added by Craig Lockerd on January 15, 2010 at 10:01am — No Comments