Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I've been on the Internet side of this business for 14 years. The first portion of that time was spent trying to get buy-in from top management. The last portion has been spent getting buy-in from the sales staff.…Continue
For all of us who remember the sales floor before the Internet, we remember when we were King. We knew more about selling cars and had more information than any customer. We manipulated the customer like a piece of clay. We made huge commissions off of customers that had no idea what they should be paying for a car. Dream of forever.
Those days are long ago and far away. …Continue
Nobody expects the average salesperson to be able to do what the guy in this video (Ken Beam) does, but this is why he is a top salesperson and gives his competitors a run for their money. What are you doing to be competitive in this business?
I don't know Ken personally but I believe Ken knows that the Internet is his gravy train. …Continue
Added by Tom Gorham on April 6, 2012 at 5:00pm — No Comments
What To Do About A Bad Review
We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.
Asking that customer to contact you shows you are ready to try and find a solution to…Continue