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All ADM Blog Posts Tagged 'management' (533)

Rewards Programs Mean More than Just Rewards

Rewards programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them.


The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other things that come…


Added by Mike Gorun on March 20, 2018 at 6:54am — No Comments

A PERFECT example of the Trifecta that Creates Loyalty

The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult.


As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and…


Added by Mike Gorun on March 13, 2018 at 6:54am — No Comments

How to Promote Tentpole Events on Facebook

A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.


Tentpole marketing is a strategy that generates social buzz around your event that drives…


Added by Scot Eisenfelder on March 7, 2018 at 6:56am — No Comments

When Will the Automotive Industry Become Early Adopters Instead of Followers?

Does anyone remember when some car dealers didn’t think websites were valuable? It really wasn’t that long ago. Now, every car dealer from the largest to the smallest independent has one.


Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic…


Added by Ujj Nath on March 6, 2018 at 6:56am — No Comments

Being Real: The Fastest Way to Earn Customer Loyalty

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing…


Added by Mike Gorun on March 6, 2018 at 6:44am — No Comments

Smile and the World Smiles with You

In the business world, most successful people are type-A…


Added by Chris Price on March 2, 2018 at 6:30am — No Comments

In Video Marketing, the Car Should Be the Star

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm.  


I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create…


Added by Timmy D. James on February 15, 2018 at 4:54am — No Comments

Don’t Eat Tomato Soup with Chopsticks

As a dealership, there are many ways you…


Added by Mike Gorun on January 23, 2018 at 7:00am — No Comments

Attention Customers…Are You Paying Attention?

One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we…


Added by Scot Eisenfelder on January 15, 2018 at 6:44am — No Comments

Buck the Marketing Status Quo

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership.…


Added by Ben Hadley on January 11, 2018 at 6:30am — No Comments

Brand Centric Growth

I once heard influential thinker…


Added by Scot Eisenfelder on January 8, 2018 at 6:00am — No Comments

Your 2018 Budget: Volume and Gross Budgeting for Sales

How is your budget shaping up for 2018? Having fun yet?

This is the second part in a series of blogs on how to create a budget that will help you 
achieve your growth goals. In Part 1, I…


Added by Kip Miles on December 13, 2017 at 6:30am — No Comments

You’re Not Going to Create Brand Loyalty with Urgency

For many marketers, most consumer messages have long been based on some sort of sense of urgency

Take dealerships, for…


Added by Mike Gorun on December 12, 2017 at 6:00am — 1 Comment

Is Your 2018 Budget a Goal or a Wish?

Most dealers agree their goal every year is to grow their business.

Without …


Added by Kip Miles on November 30, 2017 at 6:30am — No Comments

The Essential Ingredient to Customer Loyalty

When it comes to customer loyalty, …


Added by Mike Gorun on November 28, 2017 at 6:00am — No Comments

Sometimes It’s the Small Things that Matter Most

In building customer loyalty…


Added by Mike Gorun on November 21, 2017 at 6:30am — No Comments

Putting the “R” Back in CRM

Too often, CRM and direct…


Added by Scot Eisenfelder on November 16, 2017 at 6:00am — 1 Comment

Master Video Fundamentals Before Going Social

When I talk to dealers about video marketing, one question I get asked a lot is "What about social?"

In particular the marketing folks want to know what…


Added by Timmy D. James on November 9, 2017 at 6:30am — 1 Comment

The Data Doesn't Lie: Shocking Discoveries In Automotive Attribution

One of the hottest topics for dealers today is attribution – and it’s been a long time coming!…


Added by Steve White on November 7, 2017 at 6:30am — No Comments

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