Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The facts are, however, that the phrase started because sometimes there is money…Continue
Added by Todd Smith on September 13, 2018 at 6:30am — No Comments
The harshness of winter varies from region to region; comfortable climate near the south and west to near negative temperatures near the north and east. However, these different climates have somewhat of a routine effect on vehicles. By spring, there’s a laundry list of things that require attention. It’s important to invest in the car’s well-being to keep it running smoothly for a while. This is…Continue
Added by Andre Smith on March 27, 2018 at 5:51am — No Comments
“Who can I get to give my new Benz a tune-up?”
That question is rapidly going out of date, with a bold future involving 3D printed spare parts, self-diagnostics, and cars making their own maintenance appointments and driving themselves to the shop. Once there, the…
Added by Dan Blacharski on November 8, 2017 at 10:00am — No Comments
Finding a decent, dependable car garage that'll charge you a reasonable cost is pivotal to keeping your car roadworthy and your bills within proper limits. These tips will enable you to pick admirably.
Taking care of your car legitimately is crucial. Your prosperity (and maybe life) relies upon it as does the wellbeing of your travelers, kindred street clients, and even people on foot.…Continue
Added by Bruce Wayne on November 7, 2017 at 1:30am — No Comments
Regular preventive maintenance certainly is the best thing you could do to keep your car running smoothly and to make sure that you do not end up spending good money on auto repairs in the years to come.
You must not overlook preventive maintenance. You must not ignore the basics such…
Added by Charlie Brown on September 22, 2017 at 11:00pm — No Comments
One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.
Consumers want fixed expenses. When it comes to millennials, they tend to…Continue
Added by Mike Gorun on February 21, 2017 at 5:52am — No Comments
Windshield wipers are the unsung heroes of the roadways.
The fact is that you really don’t give your wipers much thought until they break or leave streaks on your glass. However, when driving in bad weather, you need those wipers to work reliably and smoothly. Here are five things you…
Added by Dixie Somers on January 16, 2017 at 2:00pm — No Comments
When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and…Continue
Added by Tim Clay on September 26, 2016 at 2:30pm — No Comments
With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to an article in Automotive News, they would be wrong…Continue
Added by Mike Gorun on September 20, 2016 at 5:55am — No Comments
Car owners and drivers can get bombarded with too many tasks and commitments that they fail to check up on their trusty vehicle. As a result of this prolonged neglect, the vehicle depreciates at a much faster rate, physically manifested through faulty engines, blow out tires, chipped paint, cracked windows, and smelly upholstery. Fortunately, you don't need to invest too much…Continue
Added by Marlena Stoddard on September 12, 2016 at 2:30pm — No Comments
There is a group of people that seems to sit in limbo when it comes to dealership marketing messages, especially when it comes to service. This group of people tend to have cars in the 2-year old range. Yes, they’re probably getting the dealer’s random e-mail messages with service coupons. But, this is also the time when these vehicle owners may have to start shelling out more…Continue
Added by Mike Gorun on November 9, 2015 at 4:30am — No Comments
An article last month in USA Today, revealed that General Motors plans to dramatically cut the warranty coverage on Chevrolet and GMC vehicles beginning with 2016 models. Additionally, GM is halving those brands’ maintenance-free programs. According to the…Continue
Added by Richard Holland on April 9, 2015 at 6:00am — No Comments
Added by Mike Gorun on July 9, 2013 at 6:09am — No Comments
It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the customer properly is rare.
That being said, have…Continue
Added by Mike Gorun on May 21, 2013 at 7:56am — No Comments
With service departments finally getting the credit due to them for contributing to the growth and profit of dealerships, pre-paid maintenance programs (PMP) are starting to make a huge impact on the overall profit of dealerships as well.
I think it is well established that most PMPs are being sold in the F & I department. But is that the only place that they can…Continue
Added by Mike Gorun on April 2, 2013 at 8:46am — No Comments
Many dealerships price prepaid maintenance programs (PMPs) high enough to shatter success from the start. Thinking that the real benefit comes from profit built into the plan along with forfeiture, they create a price point that’s prohibitive. While some new buyers will take the bait, the typical consumer, when asked to pay $895 for three years of scheduled maintenance, simply adds up the cost of nine or ten oil changes and a half dozen tire rotations and says, “Thanks, but no…Continue
Representing more than 1.7 billion consumers worldwide, of which 77 million are in the US, the so-called ‘Millennial’ generation (aka. ‘Generation Y’) is presenting marketers with some new challenges and changes as it comes of age and takes the reins of the global consumer economy, according to a study by Aimia (formerly Groupe Aeroplan).
To compare the attitudes and behaviors of Millennials (born between the…Continue
Added by Mike Gorun on December 27, 2011 at 9:28am — No Comments
The week between Christmas and New Year’s is a busy time of year for many auto dealers. It can be challenging for salespeople to keep up with all the showroom traffic, but that’s no excuse to let extra revenue opportunities fall through the cracks! While the customer is still engaged at the sales desk is the perfect time for a salesperson to boost revenue with the following programs:
Pre-Paid Maintenance Program: What…Continue
Added by Mike Gorun on December 20, 2011 at 10:35am — No Comments
One year ago Ralph and I went on a rant about inventory on Twitter.
Great to see where we were and where we are now.
Chewing on the post from last year now with sweet tea.
Not in the stream though right?
So now I get it and it is part of our platform. What a difference a year makes.