Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The workweek commute is something most of the working world has grown to expect. If you drive your own vehicle everyday and are extremely busy throughout the workweek, Saturday is the perfect time to service your vehicle. A well-kept automobile is far less likely to leave you stranded along the highway. Here are a few weekend maintenance tips to keep in mind. …
Added by Brooke Chaplan on March 29, 2016 at 8:25am — No Comments
The brakes are one of the most important parts of a car and allows the vehicle to stop quickly when the vehicle is in use. Over time, the brakes begin to wear at a steady rate and will eventually need to be replaced. When you want to maintain your vehicle and…Continue
Added by Lizzie Weakley on March 8, 2016 at 3:30pm — No Comments
Your tires are said to be the most important safety feature on your car. They are, after all, the only part of your car that actually touches the road. Because they are so important when it comes to being safe when driving, they should be maintained and properly taken care of at all times. Getting a flat tire in the middle of nowhere or having a blowout while driving at a high speed can be catastrophic for both you and your vehicle. The National Highway Travel Safety Association actually…Continue
Added by Lizzie Weakley on March 5, 2016 at 10:30am — No Comments
Here are five easy-to-follow auto maintenance tips to keep your car running its best while staying safe behind the wheel. Follow these tips to save on costly repairs later.
The Penny Check
To determine if your tires are getting worn out and are about due for replacement, Free Service Tire Company recommends the penny check. Simply take a penny and place it in the groove of the tread…
Added by Lizzie Weakley on February 17, 2016 at 3:28pm — No Comments
There is a group of people that seems to sit in limbo when it comes to dealership marketing messages, especially when it comes to service. This group of people tend to have cars in the 2-year old range. Yes, they’re probably getting the dealer’s random e-mail messages with service coupons. But, this is also the time…Continue
Added by Mike Gorun on November 9, 2015 at 4:30am — No Comments
An article last month in USA Today, revealed that General Motors plans to dramatically cut the warranty coverage on Chevrolet and GMC vehicles beginning with 2016 models. Additionally, GM is…Continue
Added by Richard Holland on April 9, 2015 at 6:00am — No Comments
Manufacturers are increasingly introducing programs designed to increase brand loyalty, and car buyers are staying more loyal than ever before. One of the most recent examples is…Continue
Added by Mike Gorun on July 9, 2013 at 6:09am — No Comments
It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the customer…Continue
Added by Mike Gorun on May 21, 2013 at 7:56am — No Comments
With service departments finally getting the credit due to them for contributing to the growth and profit of dealerships, pre-paid maintenance programs (PMP) are starting to make a huge impact on the overall profit of dealerships as well.
I think it is well established that most PMPs are being sold in the F…Continue
Added by Mike Gorun on April 2, 2013 at 8:46am — No Comments
Many dealerships price prepaid maintenance programs (PMPs) high enough to shatter success from the start. Thinking that the real benefit comes from profit built into the plan along with forfeiture, they create a price point that’s prohibitive. While some new buyers will take the bait, the typical consumer, when asked to pay $895 for three years of scheduled maintenance, simply adds up the cost of nine or ten oil changes and a half dozen tire rotations and says, “Thanks, but no…Continue
Representing more than 1.7 billion consumers worldwide, of which 77 million are in the US, the so-called ‘Millennial’ generation (aka. ‘Generation Y’) is presenting marketers with some new challenges and changes as it comes of age and takes the reins of the global consumer economy, according to a study by Aimia (formerly Groupe Aeroplan).
To compare the attitudes and behaviors of Millennials (born between the…Continue
Added by Mike Gorun on December 27, 2011 at 9:28am — No Comments
The week between Christmas and New Year’s is a busy time of year for many auto dealers. It can be challenging for salespeople to keep up with all the showroom traffic, but that’s no excuse to let extra revenue opportunities fall through the cracks! While the customer is still engaged at the sales desk is the perfect time for a salesperson to boost revenue with the following programs:
Pre-Paid Maintenance Program: What…Continue
Added by Mike Gorun on December 20, 2011 at 10:35am — No Comments
One year ago Ralph and I went on a rant about inventory on Twitter.
Great to see where we were and where we are now.
Chewing on the post from last year now with sweet tea.
Not in the stream though right?
So now I get it and it is part of our platform. What a difference a year makes.…