Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'mail' (62)


Vendor
WHAT MY DEAR GRANNY TAUGHT ME ABOUT DIRECT MAIL

I had the privilege of having a very smart and witty Grandmother, God rest her soul.  Man, was she a hoot.  Betty would do anything for anyone at anytime. I learned quite a bit from her. Lessons I still use to this day. This woman did a Crossword Puzzle…
Continue

Added by Josh Whitlatch on September 9, 2016 at 12:30pm — No Comments


Vendor
Stay out of the Trash by Training Your Customers

When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.



On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the…

Continue

Added by Alexia Henson on September 1, 2016 at 6:00am — No Comments


Vendor
Catch More Customers with a Contagious Sales Event

Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as…

Continue

Added by Alexia Henson on July 29, 2016 at 8:07am — No Comments


Vendor
How Two Birds with One Stone Protects Your Investment

Have you ever considered targeting your sales and service customers simultaneously?

Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.

Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a…

Continue

Added by Alexia Henson on June 27, 2016 at 6:00am — No Comments


Vendor
Why is my TARGET AUDIENCE Balking?!?!?

 

For every MARKETING or ADVERTISING strategy lies a TARGET AUDIENCE. At some point in time, that TARGET AUDIENCE will have a decision to make. Your PITCH, IDEA or OFFER was a SUCCESS or it…
Continue

Added by Josh Whitlatch on May 9, 2016 at 8:13am — No Comments


Vendor
Why Do Your Marketing Results Disappoint?

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

 

Why would you send out an email offer to your customers that you would not PAY to send out via direct mail or other methods?



I see it happen all…

Continue

Added by Alexia Henson on April 28, 2016 at 5:27am — No Comments


Vendor
The Cross-Media Approach: Are We Practicing What We Preach?

When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.

These dealers often ask me,…

Continue

Added by Alexia Henson on February 12, 2016 at 10:56am — No Comments


Influencer
7 Ways Your Direct Mail Should Be Digital

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…

Continue

Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments


Influencer
LinkedIn Wants Relevancy: Punishes Abusers

In yet another move by LinkedIn to create a more engaging user experience, the company has decided to penalize any users of the InMail feature that send mail that is irrelevant to the recipient.

As LinkedIn cannot read the messages, it had to formulate a…

Continue

Added by sara callahan on December 24, 2014 at 6:00am — No Comments


Vendor
How to Cash-in on Your DMS Data

Question: How much money is sitting in your Dealership Management System (DMS) right now?

 

Well, let’s break it down. The average-sized dealership has tens of thousands of customer names in its DMS. Since each name represents a customer—either sales or service—whose ownership of their current vehicle will ultimately come to an end, they make great prospects for future sales.

 …

Continue

Added by Matt Rodeghero on December 5, 2014 at 1:16pm — No Comments


Vendor
Three Tips to Boost Email Collection Rates

A name without an email address is a wasted opportunity. For every 10,000 contacts pulled from dealership management systems, on average only 3,000 have deliverable email addresses. This means that most dealers are unable to send emails to 70 percent of their past, current and potential customers.

 …

Continue

Added by Jennifer Kras on November 12, 2014 at 8:36am — No Comments


Influencer
AutoLoop Welcomes Sales Rep Sean Donovan

Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing,…

Continue

Added by Graham Annett on October 21, 2014 at 10:34am — 1 Comment

Developers of the Industry’s First Data Driven Marketing Engine Receives Multi Dealer Satisfaction

Tampa, Fl.

LIVE MARKETING, a data driven marketing engine, gets the dealer satisfaction by helping them sell 25% more vehicles.  Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals nationwide.

LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel…

Continue

Added by Dani Lunsford on August 25, 2014 at 2:02pm — No Comments


Influencer
Make a Direct Impact with Direct Mail

Direct mail response rates depend on a combination of strategic targeting, credibility of message, impactful offers, timeliness of delivery and personalization. 

Yet even the best targeting capabilities and the best-of-breed direct mail strategies cannot deliver the results and return on investment that highly personalized, micro-targeted, direct mail marketing can achieve. 

What advertising or marketing…

Continue

Added by Jeff Cotton on May 20, 2014 at 8:23am — 1 Comment


Influencer
Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…

Continue

Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments


Influencer
New NHTSA Labels Present Challenges to Dealers

Warranty work is a large part of any service department’s revenue. The recent announcement by the NHTSA mandating manufacturers to use specific labeling on recall notices could prove to be very helpful to dealers; helping them get the work faster and at a lower cost. However, there are challenges…

Continue

Added by Richard Holland on March 6, 2014 at 7:30am — 1 Comment


Influencer
Answers in My Mailbox

Like you, I still go to my home’s mailbox every day to retrieve whatever has been delivered there. Like you, I shuffle through it and end up dropping much of it into the nearest round file. 

What I really want when I go to the mailbox is answers to the question I think we all have: is anyone thinking about me? Now I know such a question can sound selfish, but isn’t it natural? I mean, as we go to the mailbox don’t we hope a friend or family member has dropped us a note or card – or…

Continue

Added by Jeff Cotton on November 15, 2013 at 1:05pm — No Comments


Influencer
There Are Car Dealerships, Then There Is Your Dealership-

There is this “rule of thumb” when writing social media blogs that basically says in order to capture the reader’s attention and build your audience, never try and sell them something.

Always make sure your content is informative (something for business, life, or both that…

Continue

Added by Todd Vowell on January 9, 2013 at 11:30am — 2 Comments


Influencer
Convert Gift Grabbers To Car Buyers!

Many companies that offer automotive direct mail/digital marketing have never been in the automotive business.

 

It has not always been like that and at times, is unfortunate. So today, call it a…

Continue

Added by Todd Vowell on October 15, 2012 at 3:00pm — 2 Comments


Influencer
Three Steps To Success With Turkeys

As the originator of the famous "Butterball Bonanza", it is important to remember that there is a right way and a wrong way to execute this event. 16 years, a million turkeys, and over 100,000 vehicles sold, you learn a lot!…

Continue

Added by Todd Vowell on October 11, 2012 at 8:32am — No Comments

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

October 2016
SMTWTFS
1
2345678
9101112131415
16171819202122
23242526272829
3031

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service