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Crystal Hartwell's Blog Posts Tagged 'loyalty' (2)

New Study Reveals Dealership Service Profits Threatened by Aging Customer Base

DMEautomotive releases service market loyalty white paper and new demographic findings:

  • Auto service loyalty now pivots around age: roughly half of aftermarket chains loyalists are under 34, while around half of dealer loyalists are 50+.
  • Dealership loyalists from the over-70 segment exiting market would represent $3.4 billion loss.
  • Aging vehicle fleet favors aftermarket: dealerships lose 47% of…
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Added by Crystal Hartwell on March 5, 2012 at 6:01am — No Comments

DMEautomotive Makes Customer Loyalty Easy for Dealerships

New ‘card-free’ program eliminates usual loyalty program hassles with turnkey process that allows dealers to focus on selling, rather than implementation

 

Daytona Beach, FL -- October 19, 2011 – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced a new affordable “card-free” customer loyalty program for auto dealerships designed to eliminate the usual…

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Added by Crystal Hartwell on October 19, 2011 at 5:34am — No Comments

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