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All ADM Blog Posts Tagged 'loyalty' (414)

Rewards Programs Mean More than Just Rewards

Rewards programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them.

 

The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other…

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Added by Mike Gorun on March 20, 2018 at 6:30am — No Comments

A PERFECT example of the Trifecta that Creates Loyalty

The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult.

 

As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and services. Businesses are constantly on their feet scrambling…

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Added by Mike Gorun on March 13, 2018 at 6:54am — No Comments

Clarivoy’s New Software Ensures Correct Marketing Source is Credited for Vehicle Sale

 New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey

 

Columbus, OH, March 12, 2018--…

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Added by Steve White on March 12, 2018 at 5:32am — No Comments

How to Promote Tentpole Events on Facebook

A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.

 

Tentpole marketing is a strategy that generates social buzz around your event that drives traffic to your dealership or to the event you’re…

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Added by Scot Eisenfelder on March 7, 2018 at 6:56am — No Comments

When Will the Automotive Industry Become Early Adopters Instead of Followers?

Does anyone remember when some car dealers didn’t think websites were valuable? It really wasn’t that long ago. Now, every car dealer from the largest to the smallest independent has one.

 

Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic battle Nissan had with a gentleman who owned a computer company…

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Added by Ujj Nath on March 6, 2018 at 6:56am — No Comments

Being Real: The Fastest Way to Earn Customer Loyalty

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…

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Added by Mike Gorun on March 6, 2018 at 6:44am — No Comments

Wowing the Customer: Actions Speak Louder than Words

Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand advocate.

Author and thought-leader…

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Added by Mike Gorun on February 27, 2018 at 6:12am — No Comments

Earn Loyalty with a Sales to Service Handoff

Imagine you have a major appliance like a washing machine that’s stopped working. 

It’s been good to you and it’s an expensive appliance, but you head to the store to find its replacement. Now picture talking with the sales associate about a new one. You tell them what’s wrong with your current…

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Added by CPI Results on February 26, 2018 at 10:30am — No Comments

Variable Pay Plans: Motivators or Impediments?

T…

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Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments

The Golden Rule for Change and Improvement

The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive change.

 

All this change sometimes makes it difficult to wrap…

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Added by Ujj Nath on February 20, 2018 at 7:10am — No Comments

Don’t Forget Mr. & Mrs. Cellophane!

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition.

For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via…

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Added by Mike Gorun on February 20, 2018 at 6:30am — No Comments

Expand Your Digital Service Marketing Strategy

When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.

 

That’s why service marketing is more important than ever. Historically in dealerships, service…

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Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments

An Amazing Business Opportunity That Nobody is Doing

Whenever…

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Added by Scot Eisenfelder on February 12, 2018 at 6:00am — 1 Comment

ELEAD1ONE Receives 7 DrivingSales Dealer Satisfaction Awards

Ranked #1 in Dealer Satisfaction, ELEAD1ONE Receives 7 Award…

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Added by Bill Wittenmyer on February 7, 2018 at 6:43am — No Comments

5 Strategies to Increase Auto Group Market Values

Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and one of their most frequent questions is a…

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Added by Scot Eisenfelder on February 7, 2018 at 6:34am — No Comments

Why Are We Using Smoke Signals to Communicate with Customers?

We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep hanging on to the old methods they have grown comfortable with: phone calls and emails. While these both are useful and should…

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Added by Ujj Nath on February 6, 2018 at 7:01am — No Comments

Creating Brand Advocates Is Not as Hard as You Think

As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have become a key part of that decision-making process. Too many bad…

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Added by Mike Gorun on February 6, 2018 at 6:30am — No Comments

Why Consumers Are Navigating Away from Traditional Customer Service

In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer…

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Added by Mike Gorun on January 30, 2018 at 6:00am — 1 Comment

Don’t Eat Tomato Soup with Chopsticks

As a dealership, there are many ways you…

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Added by Mike Gorun on January 23, 2018 at 7:00am — No Comments

5 Challenges Dealers Face in Growing Service Profits

To grow profits in today’s automotive environment, many auto dealers are focusing on…

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Added by Scot Eisenfelder on January 22, 2018 at 6:30am — No Comments

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