Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an easier and more convenient experience for consumers which,…Continue
Added by Mike Gorun on March 27, 2018 at 6:07am — No Comments
The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other…Continue
Added by Mike Gorun on March 20, 2018 at 6:30am — No Comments
As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and services. Businesses are constantly on their feet scrambling…Continue
Added by Mike Gorun on March 13, 2018 at 6:54am — No Comments
New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey
Columbus, OH, March 12, 2018-- Clarivoy, the auto…Continue
Added by Steve White on March 12, 2018 at 5:32am — No Comments
A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.
Tentpole marketing is a strategy that generates social buzz around your event that drives traffic to your dealership or to the event you’re…Continue
Added by Scot Eisenfelder on March 7, 2018 at 6:56am — No Comments
Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic battle Nissan had with a gentleman who owned a computer company…Continue
Added by Ujj Nath on March 6, 2018 at 6:56am — No Comments
Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…Continue
Added by Mike Gorun on March 6, 2018 at 6:44am — No Comments
Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand advocate.
Author and thought-leader…Continue
Added by Mike Gorun on February 27, 2018 at 6:12am — No Comments
It’s been good to you and it’s an expensive appliance, but you head to the store to find its replacement. Now picture talking with the sales associate about a new one. You tell them what’s wrong with your current…Continue
Added by CPI Results on February 26, 2018 at 10:30am — No Comments
Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments
The automotive industry as we know it is undergoing a transition. From electric cars, to ride sharing, to autonomous cars, the landscape is rapidly changing. With consumers demanding convenience, and technology that radically changes the customer experience, we should brace for a decade of disruptive change.
All this change sometimes makes it difficult to wrap…Continue
Added by Ujj Nath on February 20, 2018 at 7:10am — No Comments
People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition.
For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via…
Added by Mike Gorun on February 20, 2018 at 6:30am — No Comments
When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.
That’s why service marketing is more important than ever. Historically in dealerships, service…Continue
Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments
Ranked #1 in Dealer Satisfaction, ELEAD1ONE Receives 7 Award…
Added by Bill Wittenmyer on February 7, 2018 at 6:43am — No Comments
Added by Scot Eisenfelder on February 7, 2018 at 6:34am — No Comments
We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep hanging on to the old methods they have grown comfortable with: phone calls and emails. While these both are useful and should…Continue
Added by Ujj Nath on February 6, 2018 at 7:01am — No Comments
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have become a key part of that decision-making process. Too many bad…Continue
Added by Mike Gorun on February 6, 2018 at 6:30am — No Comments
In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer…
Added by Mike Gorun on January 23, 2018 at 7:00am — No Comments