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All ADM Blog Posts Tagged 'loyalty' (415)

What does basketball have to do with automotive marketing?

 

Here’s a lesson from Sports Illustrated that will explain (and sorry, it doesn’t involve the swimsuit models)…

In February 2009, the editors of Sports Illustrated asked the players in the National Basketball Association this question: “With a game on the line – where one shot will win or lose it – which player would you choose to take the last…

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Added by Malinda Terreri on June 28, 2011 at 7:30am — 2 Comments

MediaTrac Releases the Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement

SAN RAMON, CA – June 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper “The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up,…

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Added by sara callahan on June 27, 2011 at 8:16am — No Comments

DealerApp Vantage Announces Milestone of 230 Auto Dealers Using its Mobile Apps to Interact with Customers, with over 100,000 Downloads

Piscataway, NJ, February 23, 2011DealerApp Vantage, a software development company that leads the industry in mobile application (apps) design and development for auto dealers, today announced that the company enjoyed unprecedented growth in 2010 and its mobile applications are now used by more than 230 auto dealers nationwide. In just the first year of business, from January 2010 through January 2011, the company increased in the…

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Added by sara callahan on February 23, 2011 at 7:32am — No Comments

Brand Loyalty

Standing the Test of Time

 

Seth Godin, called “America’s Greatest Marketer” by American Way Magazine, recently wrote on his blog about loyalty, not specific to any one type of industry but brand loyalty in general. He stressed in his article that loyalty isn’t about customers choosing a brand because it was the cheapest at the…

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Added by Amanda Meuwissen on February 8, 2011 at 6:35am — No Comments


Influencer
Customer Loyalty: It’s What Drives Dealer Relationships

“Welcome to the dealership! How may we help you today?”

 

You may not think it, but a simple greeting when you first walk into a dealership can lay the groundwork for keeping a customer for life.   In today’s competitive environment, the lengths a car dealership goes with their customer service can help determine how they can keep their customers.

 

What can an automotive dealership do to establish a long-lasting relationship with their customers? …

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Added by Stacy Mueller on January 25, 2011 at 9:01am — No Comments

Ken Garff Automotive Group Enrolls in Preventive Maintenance Program to Grow Service Revenue and Increase Customer Retention

 

Ken Garff Automotive Group Enrolls in Preventive Maintenance Program

to Grow Service Revenue and Increase Customer Retention

 

San Ramon, CA–January 24, 2011– Ken Garff Automotive Group has implemented a preventive maintenance program to grow its service revenue and boost customer retention with its existing customers. The group began as a single-car dealership…

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Added by sara callahan on January 24, 2011 at 6:36am — No Comments


Influencer
Customer Retention: What Can Technology Do For You?

When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs.  In looking at this technology, three of the following topics must be addressed:

 

(1)   Will this technology seamlessly integrate your customer data?

 

(2)   Will it be compatible with your operating system?

 

(3)   Will it be able to pull current, actionable customer data?

 

In a perfect world, you…

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Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments

MPi Recommendation Videos Help Auto Dealer Service Departments Drive More Profit by Better Educating Customers on Needed Repairs

MPi Recommendation Videos Help Auto Dealer Service Departments Drive More Profit by Better Educating Customers on Needed Repairs

            Las Vegas, NV January, 18, 2011 —   The large percentage of auto dealer customers that decline service recommendations because they do not understand the recommended work is a serious problem nationwide. To help solve this Mobile Productivity, Inc., (MPi) (…

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Added by sara callahan on January 18, 2011 at 5:50am — No Comments


Influencer
Customer Relationships: Putting It To Work for Your Dealership

In the automotive service marketing realm, customer relationship programs are essential to successful car dealer marketing.  From new vehicle sales to automotive service, dealerships are always looking forways to reach out to their customers and improve upon customer loyalty.

 

By initiating customer relationship campaigns, a car dealership can augment their car dealer direct marketing plans and enhance theirbottom lines.

 

To do so, automotive dealerships can…

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Added by Stacy Mueller on January 13, 2011 at 9:46am — No Comments

New eBook from MediaTrac Sheds Revealing Insight Into What Really Drives Auto Dealer Loyalty Program Success

New eBook from MediaTrac Sheds Revealing Insight

Into What Really Drives Auto Dealer Loyalty Program Success



SAN RAMON, CA – January 11, 2011 – Customer loyalty programs have the potential to increase an auto dealer’s service business by 30% or more, yet too many auto dealerships struggle to achieve such results from the programs they have in place. To shed light on what drives really successful – and profitable – customer loyalty programs, MediaTrac, LLC, a marketing technology… Continue

Added by sara callahan on January 11, 2011 at 6:58am — No Comments

MPI eBook Helps Auto Dealers Create Stellar Service Advisor Results



NOVEMBER 1, 2010 --- Mobile Productivity, Inc., (MPi) (…

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Added by sara callahan on November 10, 2010 at 5:32am — No Comments


Influencer
Location-based services: The hottest segment in social media

By Eric Miltsch



Location-based services check-ins mapped

Welcome to the world of location-based services. These applications are changing the way people experience everyday activities like shopping, eating, traveling, watching a movie or taking a picture.



Location-based service strategies include any application that has the ability to share an individual’s physical location, in real-time, with his or her online social networks. Users are rewarded with badges, stickers or points -- satisfying the… Continue

Added by Mary S. Butler on October 4, 2010 at 10:43am — No Comments


Influencer
Managing your Marketing

How are you managing your marketing?…

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Added by Missy Jensen on March 18, 2010 at 9:34am — No Comments

Go the Extra Mile and Ensure Loyalty with Women Customers

Now is time to go the extra mile and ensure loyalty with your women customers through creating a culture of customer service.



There is a high correlation between customer service and customer loyalty. A study by the Society of Consumer Affairs Professionals in Business found 70% of online customers rated themselves "very likely" to make repeat purchases from companies that respond to and resolve issues.



With these few basic tips you can create and maintain loyal women… Continue

Added by Jody DeVere on March 12, 2009 at 9:50pm — No Comments

NADA Convention Invitation

Mark Tewart will be having four workshops at the 2009 NADA Convention in New Orleans. Mark and Tewart Enterprises Inc will also have a booth at the convention and we would like to invite everyone to stop by the booth and attend one of the workshops. We will be honored to discuss how we can assist a dealership or speak with anyone in the industry about possible partnerships and affiliations.



Tewart Enterprises Inc offers the following dealership services



Sales… Continue

Added by Mark Tewart on January 6, 2009 at 6:30am — No Comments

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