Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Here’s a lesson from Sports Illustrated that will explain (and sorry, it doesn’t involve the swimsuit models)…
In February 2009, the editors of Sports Illustrated asked the players in the National Basketball Association this question: “With a game on the line – where one shot will win or lose it – which player would you choose to take the last…Continue
SAN RAMON, CA – June 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper “The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up,…Continue
Added by sara callahan on June 27, 2011 at 8:16am — No Comments
Piscataway, NJ, February 23, 2011 – DealerApp Vantage, a software development company that leads the industry in mobile application (apps) design and development for auto dealers, today announced that the company enjoyed unprecedented growth in 2010 and its mobile applications are now used by more than 230 auto dealers nationwide. In just the first year of business, from January 2010 through January 2011, the company increased in the…Continue
Added by sara callahan on February 23, 2011 at 7:32am — No Comments
Seth Godin, called “America’s Greatest Marketer” by American Way Magazine, recently wrote on his blog about loyalty, not specific to any one type of industry but brand loyalty in general. He stressed in his article that loyalty isn’t about customers choosing a brand because it was the cheapest at the…Continue
Added by Amanda Meuwissen on February 8, 2011 at 6:35am — No Comments
“Welcome to the dealership! How may we help you today?”
You may not think it, but a simple greeting when you first walk into a dealership can lay the groundwork for keeping a customer for life. In today’s competitive environment, the lengths a car dealership goes with their customer service can help determine how they can keep their customers.
What can an automotive dealership do to establish a long-lasting relationship with their customers? …Continue
Added by Stacy Mueller on January 25, 2011 at 9:01am — No Comments
Ken Garff Automotive Group Enrolls in Preventive Maintenance Program
to Grow Service Revenue and Increase Customer Retention
San Ramon, CA–January 24, 2011– Ken Garff Automotive Group has implemented a preventive maintenance program to grow its service revenue and boost customer retention with its existing customers. The group began as a single-car dealership…Continue
Added by sara callahan on January 24, 2011 at 6:36am — No Comments
When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs. In looking at this technology, three of the following topics must be addressed:
(1) Will this technology seamlessly integrate your customer data?
(2) Will it be compatible with your operating system?
(3) Will it be able to pull current, actionable customer data?
In a perfect world, you…Continue
Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments
MPi Recommendation Videos Help Auto Dealer Service Departments Drive More Profit by Better Educating Customers on Needed Repairs
Las Vegas, NV January, 18, 2011 — The large percentage of auto dealer customers that decline service recommendations because they do not understand the recommended work is a serious problem nationwide. To help solve this Mobile Productivity, Inc., (MPi) (…Continue
Added by sara callahan on January 18, 2011 at 5:50am — No Comments
In the automotive service marketing realm, customer relationship programs are essential to successful car dealer marketing. From new vehicle sales to automotive service, dealerships are always looking forways to reach out to their customers and improve upon customer loyalty.
By initiating customer relationship campaigns, a car dealership can augment their car dealer direct marketing plans and enhance theirbottom lines.
To do so, automotive dealerships can…Continue
Added by Stacy Mueller on January 13, 2011 at 9:46am — No Comments
Added by sara callahan on January 11, 2011 at 6:58am — No Comments
Added by sara callahan on November 10, 2010 at 5:32am — No Comments
Added by Mary S. Butler on October 4, 2010 at 10:43am — No Comments
How are you managing your marketing?…Continue
Added by Missy Jensen on March 18, 2010 at 9:34am — No Comments
Added by Jody DeVere on March 12, 2009 at 9:50pm — No Comments
Added by Mark Tewart on January 6, 2009 at 6:30am — No Comments