Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As we make our New Year’s resolutions and reflect on 2016, which was a less than perfect year for our industry, filled with recalls and declining consumer confidence due to lack of parts availability to quickly fix these recalls, I thought it may be a good time to look ahead to 2017. In that spirit, I’d like to offer some simple tips…Continue
Added by Chris Miller on January 8, 2017 at 7:00am — No Comments
Today, the Big 3 automakers account for only 44% of the market – a 26% decline from 2 and a half decades ago. In this short amount of time, consumer loyalty is no longer within reach, as the average customer retention rate across the industry has sunk below 50%. This amounts to dealers losing more than half of their customers each…Continue
Added by Doug Van Sach on January 8, 2017 at 6:00am — No Comments
Auto dealers are well known for their huge support to local communities. Especially around the holiday season when they do many good deeds including toy drives, donations to food banks and a variety of other activities that have special meaning to those particular dealers. It’s noble not to “brag” about the great…Continue
Added by Mike Gorun on December 27, 2016 at 7:02am — No Comments
What would you do if a customer was injured at your dealership and you were at fault? I don’t mean serious injury or anything like that. Perhaps just a bump or scrape? Most businesses would apologize or, at the very least acknowledge the mishap to the customer. Perhaps send some flowers or a gift card. You certainly…Continue
Added by Mike Gorun on December 20, 2016 at 6:40am — No Comments
I was on a trip to New York and met up with a friend of mine (full disclosure: also a happy customer) Richard Hesse, the Dealer Principal at Mercedes-Benz of Nanuet. He has a simple mantra: “It's not…Continue
Added by Ujj Nath on December 20, 2016 at 5:46am — No Comments
In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state…Continue
Added by Mike Gorun on December 7, 2016 at 6:09am — No Comments
Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!
We’d love to hear what you have to…Continue
Added by Paul Potratz on December 2, 2016 at 2:21pm — No Comments
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with…Continue
I was live on Facebook...did you catch it? Learn why change is such a necessary evil.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on November 23, 2016 at 12:30pm — No Comments
As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing. And, as convenience has become so easily attainable for today’s consumers, some retailers believe that the only…Continue
Added by Mike Gorun on November 22, 2016 at 6:37am — No Comments
Have you ever wanted to increase the number of views on your YouTube videos?
Of course you have!
But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the…Continue
Added by Paul Potratz on November 18, 2016 at 12:30pm — No Comments
Great customer experiences can win customer loyalty.
That’s why dealerships install restaurants, movie theatres and Starbucks. But while that customer experience is integral to keeping the customer’s business and loyalty, it doesn’t take much to shatter that loyalty and see that…
Added by Mike Gorun on November 18, 2016 at 6:00am — No Comments
If you’re looking to buy or sell a business, this episode is for you!
Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company.
On this week’s Think Tank Tuesday, Paul…Continue
Added by Paul Potratz on November 8, 2016 at 12:30pm — No Comments
Technology changes in our industry faster than many of us can keep up with. It seems like new services and innovations pop up weekly. Do we know which innovations consumers are sure to like or not? Of…Continue
Added by Mike Gorun on November 8, 2016 at 5:14am — No Comments
Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand.
From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.…Continue
Added by Paul Potratz on November 4, 2016 at 2:04pm — No Comments
Do you have one of these 5 marketing viruses?
It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know)…Continue
Added by Paul Potratz on November 1, 2016 at 1:30pm — No Comments
We just launched our new site!
Because we’ve been so busy with making sure our site is just as robust and innovative as we are, we don’t have a new episode of Hard Facts this week.
This gives you a great opportunity to visit our new website and catch up on all the episodes you’ve missed! Check it out here:…Continue
Added by Paul Potratz on October 28, 2016 at 1:06pm — No Comments
Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged…Continue
Added by Mike Gorun on October 28, 2016 at 6:56am — No Comments
Working retail in the auto industry can certainly be taxing. Salespeople work 60-70 hour weeks to make a paycheck. Sales managers do so while also having to manage the sales team, create multiple reports and handle a multitude of tasks -- and the service department is just as overloaded.
Added by Mike Gorun on October 11, 2016 at 5:51am — No Comments
Finally. Google has recently wrapped up two new updates.
Cross-device remarketing is definitely something that has been needed for businesses.
It will now allow you to advertise your products across multiple devices.
You might be thinking, “couldn’t we do…Continue
Added by Paul Potratz on October 7, 2016 at 2:00pm — No Comments