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All ADM Blog Posts Tagged 'loyalty' (219)

Loyalty Rewards: Not All Customers Deserve Them

Loyalty programs surround us. We live in a world filled with keychains on which multiple little plastic mini loyalty cards dangle. There aren’t many places where we spend our money that don’t offer a rewards program or, at the very least, track our purchases via a quasi-rewards program that only allows us…


Added by Mike Gorun on October 13, 2015 at 5:30am — No Comments

Google Just Made Targeted Ads More Effective

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy.

The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…


Added by Mike Gorun on October 6, 2015 at 7:30am — 1 Comment

Don’t Give Up On Your Customers and They Won’t Give Up On You

In life, not everything goes our way. Things happen. Planes get delayed. It rains during a wedding. Life intervenes. In business, the same holds true. If a situation is handled improperly, or is unaddressed, customers are likely to get ignored. With proper attention, however, customers can be…


Added by Mike Gorun on September 29, 2015 at 7:00am — No Comments

Auto/Mate Presents "How to Create Customer Loyalty Without a Customer Loyalty Program" in an Automotive News Webinar

Albany, N.Y. – September 28th, 2015 – Auto/Mate Dealership Systems ( announced today that its president and CEO, Mike Esposito, will be presenting a FREE webinar titled "How to Create Customer Loyalty Without a Customer Loyalty Program." The Automotive News webinar is scheduled for Thursday, October 15th, 2015 at 2:00 p.m. EST.


"Many dealers rely on customer service training and loyalty programs to…


Added by Mike Esposito on September 28, 2015 at 8:46am — No Comments

Social Media Is Becoming a Prime Customer Service Center

Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.


Recently, Facebook upped the ante for…


Added by sara callahan on September 28, 2015 at 7:00am — No Comments

A Huge Move Could Lead To Increased Loyalty & Sales

In an unprecedented move, AutoNation CEO Mike Jackson recently announced that AutoNation will no longer sell any vehicle with an open recall – new or used. According to Automotive News, this…


Added by Chris Miller on September 24, 2015 at 5:30am — No Comments

A Simple Roadmap to Customer Loyalty

Human beings do have a tendency to overcomplicate things. In our industry, there are so many things that we need to deal with on a daily basis - customers, co-workers, employees, bosses, technology - at times it gets overwhelming. I believe that most dealers understand the importance of customer loyalty…


Added by Mike Gorun on September 8, 2015 at 5:30am — 1 Comment

Is The Way to Loyalty Through Your Customer’s Stomach?

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice…


Added by Mike Gorun on September 1, 2015 at 5:30am — No Comments

Transforming Angry Customers into Satisfied Ones

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s…


Added by Paul Moran on August 28, 2015 at 5:30am — 2 Comments

Don’t Confuse Repeat Customers with Loyal Ones

Today’s customers are fickle creatures -- one misstep and they never return. So, how is a dealership supposed to identify true customer loyalty if it can’t simply be judged by repeat business?


According to…


Added by Mike Gorun on August 25, 2015 at 6:30am — No Comments

Is Giving Up Profit A Smart Path To Customer Loyalty?

A dealer in Washington state has taken a highly unusual - and unheard of - path to customer retention and loyalty.

According to…


Added by Mike Gorun on August 10, 2015 at 9:00am — No Comments

Auto/Mate Does Business Differently; Focusing on Employee Happiness and Doing Right by its Customers

ALBANY, N.Y. – August 10th, 2015 – Auto/Mate Dealership Systems ( announced today the release of a new corporate video that reflects its new marketing initiative, "We Do Business Differently." The goal of the initiative is to raise awareness among auto dealers that Auto/Mate's consistent focus on employee happiness results in a better customer experience for its…


Added by Mike Esposito on August 10, 2015 at 6:36am — No Comments

Going the Extra Mile to Earn Customer Loyalty

With brand loyalty at its highest point ever, it’s time to take a new look at customer loyalty within your own dealership.

According to IHS Automotive, as of the first quarter 2015, the automotive industry is sitting on a ten-year high of 52.8 percent in brand loyalty -…


Added by Mike Gorun on August 4, 2015 at 4:00am — No Comments

How One Person Can Make A Difference: A Lesson in Customer Advocacy

While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are…


Added by Arnold Tijerina on July 28, 2015 at 7:30am — No Comments

Innovative Dealer Partners with Village to Increase Sales and Loyalty

According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while…


Added by Mike Gorun on July 28, 2015 at 5:30am — No Comments

Volvo’s Lifetime Parts Warranty Offer May Increase Service Business & Customer Loyalty

As reported by Automotive News, Volvo is rolling out a lifetime warranty on parts and labor for all vehicles serviced after the factory warranty at any Volvo dealership.…


Added by Chris Miller on July 24, 2015 at 5:00am — No Comments

Amazon Loyalty Program Promises More Deals Than Black Friday

In a recent press release, Amazon announced that, in celebration of its 20th birthday, July 15 will be “Prime Day” – a day on which Amazon claims it will offer more deals to its loyal Prime members than…


Added by Mike Gorun on July 14, 2015 at 6:00am — No Comments

Who Is More Loyal? Floyd Mayweather Or The Dealer?

A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather.

The article explains how Okeke has been willing to do…


Added by Mike Gorun on July 8, 2015 at 5:30am — No Comments

Would You Like White or Red Wine With Your Oil Change?

If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the…


Added by Mike Gorun on June 24, 2015 at 6:00am — 2 Comments

LeBron James & The Cleveland Cavaliers: A Story of Loyalty

There’s no better story about the perils of loyalty than that which played out in the summer of 2010. At the time, Lebron James was the most desired free agent in all of basketball. For the prior two seasons, he had been pressured by fans to announce whether he would stay with the Cavaliers, or leave for another team.…


Added by Chris Miller on June 19, 2015 at 7:00am — No Comments

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