ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online. New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …Continue
Added by Philip Zelinger on March 9, 2014 at 2:30pm — No Comments
Okay ADMers get ready you will hear me talk a bunch about Automotive Loyalty And Reward Marketing. When I first started trying to get people involved in Social Media I was laughed at by a friend almost 4 years ago, she said "no one will ever do business on facebook or twitter..." I won't tell you who that was but more importantly let's talk about what is "next"...
Loyalty Marketing is not an oil change package that you get from your warranty administrator. Loyalty Marketing is a…Continue
Added by Micah Birkholz-1:16Digital Media on March 4, 2014 at 9:26am — No Comments
I’m sure you’ve heard the phrase “Work your pay plan.” It doesn’t matter whether you held a position in sales, service, or parts, this advice has always been considered good. Towards the end of the month, when Sales Managers need those extra units sold on the weekends in order to hit bonuses from the…Continue
Added by Mike Gorun on March 4, 2014 at 8:38am — No Comments
Social marketing may be the next best thing but, like all successful next generation solutions, it is built on the foundation of proven old school wisdoms. Word of mouth advertising pre-dates today’s technology driven social marketing as a proven way to build a business. The fact that people like to do business with people they like and that trust is the foundation for any transaction is a reflection of human nature which is the basis for long term business…Continue
Added by Philip Zelinger on March 2, 2014 at 3:51pm — No Comments
Many dealers are intimidated by the concept of “customer loyalty.” The simple attempt at trying to design and implement a strategy that creates lifetime customers is certainly a daunting one. It takes a lot of work and effort to accomplish this, for sure. However, just like you train your sales…Continue
Tim Clemens is the “get it done” guy at the re:member group, one of the first (and arguably) still the best organization when it comes to loyalty marketing in the car business. A guy with 20-years+ management experience, he strives to get the best out of his employees while promoting a…Continue
Added by Micah Birkholz-1:16Digital Media on February 19, 2014 at 1:30pm — No Comments
Dealerships today are continuously seeking new ways to acquire new customers. Endless services and platforms pop up almost daily that offer businesses new ways to reach out to the world and attract new customers – whether that’s through online media, social media platforms, mobile ads or database mining.…Continue
Added by Mike Gorun on February 4, 2014 at 2:06pm — No Comments
Imagine having customers so loyal that they are willing to pay you just to do business with your dealership. Do you think a customer that makes an investment in your loyalty program would be more or less likely to remain loyal to you and your brand? Three companies have successfully managed…Continue
Added by Mike Gorun on February 1, 2014 at 6:26am — No Comments
In my last blog, "Why Aren't Your Customers Loyal?" I discussed the connection between customer loyalty and employee happiness. My belief is that many dealers are wasting money on customer loyalty programs if they are not also focused on making their employees happy and on creating a great place to work.
I am proud of the fact that Auto/Mate…Continue
Added by Mike Esposito on January 29, 2014 at 5:25pm — No Comments
1) It's 6-7 times more expensive to acquire a new customer than to keep an old one - White House Office of Consumer…Continue
Added by Mike Esposito on January 22, 2014 at 10:31am — No Comments
Oftentimes, businesses adopt a rewards program to thank their frequent customers and to encourage and increase the likelihood that they will return. While these are both excellent reasons to have a rewards program, a business must carefully consider how to structure the program and what to offer to not…Continue
Added by Mike Gorun on January 21, 2014 at 7:30am — No Comments
Added by Mike Gorun on December 31, 2013 at 7:36am — No Comments
Every day we hear about customer satisfaction. Companies do surveys to find out how satisfied their customers are with the service they received. Some even go so far as to reward employees with bonuses or prizes based on satisfied customers.
That’s just wrong. ‘Satisfied’ is the lowest level…Continue
Added by Al Mosher on December 30, 2013 at 6:32am — No Comments
In the October 2013 edition of Dealer magazine, I examined a phenomenon that occurred last Christmas.
Partnering with luxury shopping site Gilt.com, Starbucks offered an ultra-exclusive…Continue
As the holidays quickly approach, many companies are giving back to their customers. Through toy drives, volunteering at local charities or fund-raising, businesses across the nation are pooling their resources to help the needy. Some businesses, however, have chosen to direct their resources to the…Continue
Customer satisfaction and customer loyalty are two different things. The Customer Satisfaction Index (CSI) scores that many dealerships and manufacturers rely on as a Key Performance Indicator (KPI) do not really have much to do with building loyalty. Customers can be loyal to a company and have an unsatisfactory experience, or they can have a very satisfactory experience without being loyal to the company.
I believe the CSI surveys should be phased out and replaced with…Continue
In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is. Attracting…Continue
Added by Mike Gorun on December 13, 2013 at 7:00am — No Comments
Dealers advertise low price loss leaders and court an Internet buyer with competitive pricing that sometimes results in negative gross deals. Service departments advertise low priced oil changes to both upsell and win a new customer.
How easy is it to do business with your business? How easy is it to get help? …resolve a problem? …answer a question? The answer to those questions is probably that you don’t know because you’ve never tried to do any of those things.
Want a real report card on how your staff is doing? Try being your own…Continue
A recent article on Forbes told the story of…Continue
Added by Mike Gorun on December 3, 2013 at 8:00am — No Comments