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All ADM Blog Posts Tagged 'loyalty' (275)

Lack of Time Can Be Costlier Than You Think

Working retail in the auto industry can certainly be taxing. Salespeople work 60-70 hour weeks to make a paycheck. Sales managers do so while also having to manage the sales team, create multiple reports and handle a multitude of tasks -- and the service department is just as overloaded.




Added by Mike Gorun on October 11, 2016 at 5:51am — No Comments

It's About Damn Time!

Finally. Google has recently wrapped up two new updates.

Cross-device remarketing is definitely something that has been needed for businesses.

It will now allow you to advertise your products across multiple devices.

You might be thinking, “couldn’t we do…


Added by Paul Potratz on October 7, 2016 at 2:00pm — No Comments

Employee Retention: Why Are We Going Backwards?

A recent article in Automotive News reports that the three-year employee retention rate at dealerships reached a new low, dropping by 2%.

In fact,…


Added by Mike Gorun on October 6, 2016 at 7:00am — 3 Comments

Efficiency is the Key to Loyalty

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.


People are busy. When they pick up the phone to…


Added by Mike Gorun on September 27, 2016 at 6:07am — No Comments

Service Retention Relies on Consumer Trust

When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and…


Added by Tim Clay on September 26, 2016 at 2:30pm — No Comments

What Would You Do?

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However,…


Added by sara callahan on September 21, 2016 at 5:58am — No Comments

Why You Should Test, Hire and Fire For Attitude

Imagine two candidates for a sales position. One has a great attitude and great people skills, but doesn't have the greatest sales record. The other candidate could sell snow to an Eskimo, but has a prima donna attitude and an obnoxious personality. Who would you hire?…


Added by Mike Esposito on September 15, 2016 at 7:24am — No Comments

One Dealership’s Killer Community Support Program

Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a…


Added by Mike Gorun on September 13, 2016 at 6:34am — No Comments

How to Track LinkedIn Conversions

LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it! 

There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.

For more information, watch Samantha in this week's Hard…


Added by Paul Potratz on September 9, 2016 at 12:17pm — No Comments

Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor

Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).

This, of course, was a technical glitch, as the itinerary did not show the traveler arriving at their destination 47 years…


Added by sara callahan on September 7, 2016 at 6:30am — 2 Comments

For Maximum Revenue You Must Get Emotional

Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour.…


Added by Mike Gorun on September 6, 2016 at 6:46am — No Comments

Does Email Marketing Still Work?

Whether you like it or not, email marketing will always come in handy as long as you’re checking your email. 

This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially.  By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in…


Added by Paul Potratz on August 30, 2016 at 6:04am — No Comments

Do You Have A “Super” Loyalty Program?

Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely…


Added by Mike Gorun on August 30, 2016 at 5:30am — No Comments

Maybe We’re Approaching This Whole Loyalty Thing Wrong?

Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle.

According to a study by DMA, perhaps we’re missing an important fact… not all loyal customers are the same.

DMA’s “Customer Engagement 2016” study, takes customer loyalty a little further. It narrowed the pool…


Added by Mike Gorun on August 26, 2016 at 6:00am — No Comments

What Marriage Therapists Can Teach About Customer Retention

Want to know the best way to increase customer retention? It's not rocket science. It all comes down to the relationships that your employees have with your customers. If your employees take good care of your customers, and your customers…


Added by Mike Esposito on August 18, 2016 at 8:09am — No Comments

So You Think You Have Customer Loyalty Figured Out…Not So Fast!

You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers?




Added by Mike Gorun on August 16, 2016 at 7:00am — No Comments

A Big Old Can of Nonsense: Who Needs Loyal Customers Anyways?

With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care…


Added by Arnold Tijerina on August 2, 2016 at 6:00am — No Comments

How to Benefit from Pay-per-Click

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates.

Price ad extensions are the most useful to every business because it has…


Added by Paul Potratz on July 29, 2016 at 2:00pm — No Comments

Are You Missing the Big Picture?

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…


Added by Paul Potratz on July 26, 2016 at 7:30am — No Comments

Are You Being Responsible?

Let's get serious.

Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.

Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…


Added by Paul Potratz on July 22, 2016 at 7:25am — No Comments

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