Professional Community for Car Dealers, Automotive Marketers and Sales Managers
“The customer is always right” has been the trademark phrase used by businesses in the United States for decades. By and large, most reputable businesses believe this philosophy to some degree, and put policies and procedures in place to make sure that their customers are treated fairly and effectively…Continue
Added by Richard Holland on September 26, 2014 at 6:30am — No Comments
I'd like to have a heart-to-heart with dealers and high-level managers at dealerships, because I am genuinely curious about something. You are all focused on customer loyalty these days, as you should be. It takes genuine effort to earn--and keep--a customer's loyalty. You implement best practices, train…
These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message…Continue
Added by Mike Gorun on September 9, 2014 at 3:30am — No Comments
Our industry has grown as one that is based upon now. Today. This week. This month. We rarely look forward to what's happening next quarter and we only look back to what we did…Continue
Added by Jon Lamb on September 8, 2014 at 1:50pm — No Comments
When developing an employee retention strategy, a business must ultimately consider salaries. There’s no doubt that a long-term employee will feel slighted if a new employee joins at a higher pay. Chances are they may even feel slighted if the new employee receives the same wage. In the automotive…Continue
Added by Richard Holland on September 4, 2014 at 7:00am — No Comments
With NFL football fans gearing up for another season, DIRECTV is once again offering new customers the 2014 NFL Sunday Ticket for free along with deeply discounted prices and an upgraded DVR Genie on several of the programming packages. What’s the catch? The special prices are valid for only the first twelve months…Continue
Added by Mike Gorun on September 3, 2014 at 6:00am — No Comments
Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download…Continue
I know. It's a buzzword. It's impossible to keep track of number of times experts in the car business have used the word "engagement" when describing how to get more customers. Engage on social. Engage on search. Engage on YouTube. Engage on your website. It's a mess but it's still important to be engaged with…Continue
Added by Jon Lamb on August 24, 2014 at 1:50pm — No Comments
Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises.
How about walking into your bank and having the ATM talk with…Continue
A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM…Continue
Added by Mike Gorun on August 18, 2014 at 5:57am — No Comments
Cedar Falls, Iowa: August 12th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform. Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.
Autocon 2014 has a unique reputation as a “Dealer Generated Conference.” Scott Davis, the President and Founder of Driving Loyalty,…Continue
Added by Philip Zelinger on August 13, 2014 at 7:00am — No Comments
There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are…Continue
Ford Motor Company launched a new point-of-sale program that provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014. The program includes Ford and Lincoln dealerships…Continue
Added by Manny Luna on August 10, 2014 at 10:30pm — No Comments
The adage “two brains are better than one” has long been used to think through matters and solve problems. And to take it even further, excluding the human element, often two computers with different programming can solve problems more effectively than a single device.
As an example; the government has…Continue
Added by Richard Holland on August 7, 2014 at 6:22am — No Comments
Cedar Falls, Iowa: August 04th 2014, Driving Loyalty, an auto industry focused technology vendor based out of Cedar Falls Iowa, announced that they will be exhibiting their database marketing platform at Autocon 2014.
The self-described “Dealer Generated Conference”…Continue
Added by Philip Zelinger on August 6, 2014 at 2:00pm — No Comments
Establishing long-term relationships with you customers is becoming more challenging than ever before. You can't rely on any single channel to get in front of them and truly reach them with your messages if you're only hitting them from one or two fronts. You need to be in front of them regularly in the…Continue
Added by Jon Lamb on August 3, 2014 at 2:34pm — No Comments
I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.
In case you aren’t familiar with what happened, a customer called into their…Continue
It's as cliche as it comes. The best defense is a good offense. The best offense is a good defense. We've heard it a dozen times in different contexts, not the least of which are sporting events like football. As strange as it may seem, the saying has its most profound meaning when it pertains to car…Continue
Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for…Continue
Added by Mike Gorun on July 15, 2014 at 6:00am — No Comments
Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can…Continue