Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'loyalty' (225)

Loyalty: Why Silence is the Enemy

In the automotive industry, hundreds of customers pass through dealerships on a daily basis. Each of these customers will interact with dealership staff multiple times during their visit - whether they’re there to buy a car, or for a simple oil change. It’s very easy to function as an organization with a…


Added by Mike Gorun on November 17, 2015 at 5:52am — No Comments

10 Things Every Consumer Wants You to Know

How Well Do You Know Your Consumers? 

Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership.…


Added by Joseph Little on November 3, 2015 at 11:57am — No Comments

The Key to Earning Business from Millennials May Not Be What You Think

In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re…


Added by Mike Gorun on November 3, 2015 at 4:40am — No Comments

B2B Marketing in 2015: It’s Not All about Customer Experience

In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing?…


Added by sara callahan on October 26, 2015 at 6:19am — 1 Comment

When In Rome… Adapting To Your Customers to Build Loyalty

Mimicking customer behavior is one of the oldest sales techniques in the business.

So is finding common interests and building rapport. However, with three generations of car buyers in and out of dealerships daily - Boomers, Gen X and Gen Y - it’s harder than ever for…


Added by Mike Gorun on October 19, 2015 at 8:30am — 2 Comments

A Primer on Mobile Wallets and How Dealers Can Benefit From Them

If you have a smartphone, chances are you have Apple Wallet (formerly Passbook) or Google Wallet. These applications are mobile wallets that store, among other things, applications like Apple Pay that enable people to purchase things with their phones. Of course, it's very unlikely that anybody is going to purchase…


Added by David Metter on October 16, 2015 at 11:30am — 3 Comments

Loyalty Rewards: Not All Customers Deserve Them

Loyalty programs surround us. We live in a world filled with keychains on which multiple little plastic mini loyalty cards dangle. There aren’t many places where we spend our money that don’t offer a rewards program or, at the very least, track our purchases via a quasi-rewards program that only allows us…


Added by Mike Gorun on October 13, 2015 at 5:30am — No Comments

Google Just Made Targeted Ads More Effective

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy.

The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…


Added by Mike Gorun on October 6, 2015 at 7:30am — 1 Comment

Don’t Give Up On Your Customers and They Won’t Give Up On You

In life, not everything goes our way. Things happen. Planes get delayed. It rains during a wedding. Life intervenes. In business, the same holds true. If a situation is handled improperly, or is unaddressed, customers are likely to get ignored. With proper attention, however, customers can be…


Added by Mike Gorun on September 29, 2015 at 7:00am — No Comments

Auto/Mate Presents "How to Create Customer Loyalty Without a Customer Loyalty Program" in an Automotive News Webinar

Albany, N.Y. – September 28th, 2015 – Auto/Mate Dealership Systems ( announced today that its president and CEO, Mike Esposito, will be presenting a FREE webinar titled "How to Create Customer Loyalty Without a Customer Loyalty Program." The Automotive News webinar is scheduled for Thursday, October 15th, 2015 at 2:00 p.m. EST.


"Many dealers rely on customer service training and loyalty programs to…


Added by Mike Esposito on September 28, 2015 at 8:46am — No Comments

Social Media Is Becoming a Prime Customer Service Center

Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.


Recently, Facebook upped the ante for…


Added by sara callahan on September 28, 2015 at 7:00am — No Comments

A Huge Move Could Lead To Increased Loyalty & Sales

In an unprecedented move, AutoNation CEO Mike Jackson recently announced that AutoNation will no longer sell any vehicle with an open recall – new or used. According to Automotive News, this…


Added by Chris Miller on September 24, 2015 at 5:30am — No Comments

A Simple Roadmap to Customer Loyalty

Human beings do have a tendency to overcomplicate things. In our industry, there are so many things that we need to deal with on a daily basis - customers, co-workers, employees, bosses, technology - at times it gets overwhelming. I believe that most dealers understand the importance of customer loyalty…


Added by Mike Gorun on September 8, 2015 at 5:30am — 1 Comment

Is The Way to Loyalty Through Your Customer’s Stomach?

Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice…


Added by Mike Gorun on September 1, 2015 at 5:30am — No Comments

Transforming Angry Customers into Satisfied Ones

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s…


Added by Paul Moran on August 28, 2015 at 5:30am — 2 Comments

Don’t Confuse Repeat Customers with Loyal Ones

Today’s customers are fickle creatures -- one misstep and they never return. So, how is a dealership supposed to identify true customer loyalty if it can’t simply be judged by repeat business?


According to…


Added by Mike Gorun on August 25, 2015 at 6:30am — No Comments

Is Giving Up Profit A Smart Path To Customer Loyalty?

A dealer in Washington state has taken a highly unusual - and unheard of - path to customer retention and loyalty.

According to…


Added by Mike Gorun on August 10, 2015 at 9:00am — No Comments

Auto/Mate Does Business Differently; Focusing on Employee Happiness and Doing Right by its Customers

ALBANY, N.Y. – August 10th, 2015 – Auto/Mate Dealership Systems ( announced today the release of a new corporate video that reflects its new marketing initiative, "We Do Business Differently." The goal of the initiative is to raise awareness among auto dealers that Auto/Mate's consistent focus on employee happiness results in a better customer experience for its…


Added by Mike Esposito on August 10, 2015 at 6:36am — No Comments

Going the Extra Mile to Earn Customer Loyalty

With brand loyalty at its highest point ever, it’s time to take a new look at customer loyalty within your own dealership.

According to IHS Automotive, as of the first quarter 2015, the automotive industry is sitting on a ten-year high of 52.8 percent in brand loyalty -…


Added by Mike Gorun on August 4, 2015 at 4:00am — No Comments

How One Person Can Make A Difference: A Lesson in Customer Advocacy

While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are…


Added by Arnold Tijerina on July 28, 2015 at 7:30am — No Comments

Monthly Archives











ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

1. PureCars Acquired by Raycom Media

Posted by Katie Barth on October 29, 2015

3. Considering a new opportunity?

Posted by Tim Jennings on November 17, 2015

4. Presentation File Exchange

Posted by Ralph Paglia on February 9, 2008

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2015   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service