Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'loyalty' (236)


Influencer
Know your Competition! What Independents Are Doing to Retain Customers

There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to…

Continue

Added by Mike Gorun on February 4, 2016 at 6:16am — No Comments

The Long Arm of Loyalty

In the decades I’ve been in the automotive industry, I’ve rarely seen a dealerships compete on anything other than price.  After all, it’s pretty easy to compare pricing, especially with the advent of the internet.  Today, more than ever, the consumer has the ability to shop faster, further and with all the tools that…

Continue

Added by Tom Cannata on February 4, 2016 at 6:04am — No Comments


Influencer
Is Uber Shooting Itself in the Foot with Surge Pricing?

Ever popular transportation service Uber is coming under fire for what some say is an exploitative business practice. Uber tends to be a convenient and economical way to get around town – especially for inner city dwellers that don’t own vehicles and travelers who don’t necessarily need a rental car.

 

In…

Continue

Added by Mike Gorun on January 27, 2016 at 7:55am — No Comments


Influencer
Can an App Create a Customer Experience? Ford Thinks So

At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a…

Continue

Added by Mike Gorun on January 14, 2016 at 4:49am — No Comments

Why Giving Discounts to Your Regular Customers Makes Sense

Have you ever wondered about businesses that give discounts to regular, loyal customers—those who already expect to (and do) pay full price? After all, there’s a reason these customers are loyal: they obviously understand the value of superior service—so they should be paying full price,…

Continue

Added by Alexia Henson on January 11, 2016 at 5:00am — No Comments


Influencer
Customer Experience is King

Competition for air travel is fierce. Especially when it comes to wooing business travelers. An interesting fact that recently came to light is that the most desirable customers are not necessarily those that have flown the most miles. Airlines have realized this and have changed how rewards and statuses are earned.…

Continue

Added by Mike Gorun on January 7, 2016 at 6:57am — No Comments


Influencer
Own Your Way to Customer Loyalty

Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that…

Continue

Added by Mike Gorun on December 30, 2015 at 7:48am — No Comments


Influencer
The ROI of Customer Experience

An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.

 

While customer experience can be vague, and…

Continue

Added by Mike Gorun on December 22, 2015 at 6:26am — 2 Comments


Influencer
How New Car Owner Clinics Can Foster Customer Loyalty

In dealing with the customer experience, all too often the conversation centers on the customer’s buying path from initial contact through the sale. What many businesses don’t think about, however, is that the sale is only the start of the relationship. Customer loyalty is built through a consistent customer-centric…

Continue

Added by Mike Gorun on December 15, 2015 at 5:21am — 1 Comment


Influencer
How to Create a 'Best Place to Work'

Recently Auto/Mate received a 'Best Places to Work' award from the Albany Business Review for the sixth year in a row. We have also been voted a 'Top Workplace' by the Times-Union multiple years in a row. Focusing on employee happiness has long been one my top priorities. People often ask me how I do it, but before I answer that, I'd like to explain why I do it.

 

This is a fact: your customers will never love your company unless your employees love your…

Continue

Added by Mike Esposito on December 9, 2015 at 7:21am — No Comments


Influencer
Is It Ever OK to Lie to a Customer?

Yes.

 

Now let me explain...

 

In our industry – as well as life – we continuously talk about transparency.

Let’s be brutally honest here. Sometimes honesty isn’t the best policy. Is it always that way in real…

Continue

Added by Mike Gorun on December 8, 2015 at 5:00am — 3 Comments


Influencer
Loyalty: Why Silence is the Enemy

In the automotive industry, hundreds of customers pass through dealerships on a daily basis. Each of these customers will interact with dealership staff multiple times during their visit - whether they’re there to buy a car, or for a simple oil change. It’s very easy to function as an organization with a…

Continue

Added by Mike Gorun on November 17, 2015 at 5:52am — No Comments


Influencer
10 Things Every Consumer Wants You to Know

How Well Do You Know Your Consumers? 

Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership.…

Continue

Added by Joseph Little on November 3, 2015 at 11:57am — No Comments


Influencer
The Key to Earning Business from Millennials May Not Be What You Think

In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re…

Continue

Added by Mike Gorun on November 3, 2015 at 4:40am — No Comments


Influencer
B2B Marketing in 2015: It’s Not All about Customer Experience

In B2B marketing, there’s no scarcity of brand messages from vendors to dealers. Increasingly, those messages now tend to market how the vendor’s products and services help dealers create a better customer experience, rather than focus on the products or services themselves. But is that a good thing?…

Continue

Added by sara callahan on October 26, 2015 at 6:19am — 1 Comment


Influencer
When In Rome… Adapting To Your Customers to Build Loyalty

Mimicking customer behavior is one of the oldest sales techniques in the business.

So is finding common interests and building rapport. However, with three generations of car buyers in and out of dealerships daily - Boomers, Gen X and Gen Y - it’s harder than ever for…

Continue

Added by Mike Gorun on October 19, 2015 at 8:30am — 2 Comments


Influencer
A Primer on Mobile Wallets and How Dealers Can Benefit From Them

If you have a smartphone, chances are you have Apple Wallet (formerly Passbook) or Google Wallet. These applications are mobile wallets that store, among other things, applications like Apple Pay that enable people to purchase things with their phones. Of course, it's very unlikely that anybody is going to purchase…

Continue

Added by David Metter on October 16, 2015 at 11:30am — 3 Comments


Influencer
Loyalty Rewards: Not All Customers Deserve Them

Loyalty programs surround us. We live in a world filled with keychains on which multiple little plastic mini loyalty cards dangle. There aren’t many places where we spend our money that don’t offer a rewards program or, at the very least, track our purchases via a quasi-rewards program that only allows us…

Continue

Added by Mike Gorun on October 13, 2015 at 5:30am — No Comments


Influencer
Google Just Made Targeted Ads More Effective

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy.

The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…

Continue

Added by Mike Gorun on October 6, 2015 at 7:30am — 1 Comment


Influencer
Don’t Give Up On Your Customers and They Won’t Give Up On You

In life, not everything goes our way. Things happen. Planes get delayed. It rains during a wedding. Life intervenes. In business, the same holds true. If a situation is handled improperly, or is unaddressed, customers are likely to get ignored. With proper attention, however, customers can be…

Continue

Added by Mike Gorun on September 29, 2015 at 7:00am — No Comments

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

February 2016
SMTWTFS
123456
78910111213
14151617181920
21222324252627
2829
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

1. Sales Trainer

Posted by JoAnna on January 12, 2016

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service