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All ADM Blog Posts Tagged 'lot' (15)

Three Merchandising Best Practices to Maximize Inventory Turn

In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles…

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Added by John Wingle on September 18, 2018 at 7:04am — No Comments

Turn Rate: Is Your Inventory Invisible?

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Added by John Wingle on September 10, 2018 at 7:00am — No Comments

Don’t let your Competition Out-Brand You!

I am sure many of you are familiar with the sad fate of Toys R Us.

But, do you remember how it originated it’s online journey?  In…

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Added by John Wingle on August 29, 2018 at 7:00am — No Comments

The Importance of Cohesion for Multi-Store Marketing: Consistency is Key!

In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing -- including on-the-lot.

 

When it comes to your lot, focus on the identity and branding of your…

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Added by John Wingle on August 22, 2018 at 6:43am — No Comments

Upside Down, Inside Out and Round and Round

Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a complicated sales process for today’s car buyers.

 

There’s a focused shift in the automotive community to reduce friction and create a more seamless experience for consumers from…

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Added by John Wingle on August 8, 2018 at 6:56am — No Comments

Information: A Key Component to Increasing Sales & CSI

These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request.

 

In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However,…

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Added by John Wingle on July 17, 2018 at 6:17am — No Comments

Are You Unintentionally Creating Missed Opportunities?

Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information during this research period.

 

Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And, while…

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Added by John Wingle on July 3, 2018 at 6:48am — 1 Comment

Are you Ignoring Your Most Valuable Point of Customer Contact?

These days, customer experience is a vital part of the car buying process.

And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they…

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Added by John Wingle on June 22, 2018 at 6:30am — No Comments

Want Faster Turn? Consider Incentivizing Salespeople

Many dealers rely on lot services and/or in-house employees to crank out hundreds of photos of new…

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Added by Devin Daly on September 14, 2017 at 6:30am — No Comments

Flagmaster 360 from Wheel’s Auto Holds Flags Open so Marketing and Branding Remain Readable in Blustery Winds – or No Wind at All!

Wheel’s Automotive Dealer Supplies Inc. announced today its revolutionary Flagmaster 360, a new display design that holds flags and banners open in all weather conditions. Wheel’s is North America’s most renowned experts in innovative marketing products for automotive retailers. 

Flagmaster 360 rotates 360-degrees on square or round poles, without the need for shock cords. More…

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Added by Jim Leman on August 2, 2016 at 7:39am — No Comments

Dry Erase Reusable Hang Tag Saves Money to Merchandise Inventory

Added by Jim Leman on May 18, 2016 at 11:51am — No Comments

Flushing Your Olympic Marketing Down the Drain of Bad Processes

The OEMs and the vendor/consultant marketplace are more and more teaching dealers all about modern marketing, and I get why:  Generating good traffic these days requires lots more than a newspaper, radio, or TV ad.  We’re all being shopped on the Internet by customers, and we need to be there, and be there strong, in…

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Added by Keith Shetterly on April 14, 2011 at 11:00am — 7 Comments

The Next Best Thing Won’t Fix Your Old Wrong Thing

Allowing bad processes and paying for more marketing is much like another American Classic:  How many homes do you know where there’s a nice automobile sitting in damaging sun and weather in the driveway while $300 worth of junk sits protected in the messy garage?  We do the same thing as dealers; buying…

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Added by Keith Shetterly on April 5, 2011 at 6:00pm — 15 Comments


Dealer
DealerScapes - Because your image means everything

These photos - taken on a dealership lot. This photo enhancement service can be done on your lot in January 2010 - www.CYBERDEALER.biz in cooperation with DealerScapes. Currently doing business in several states - contact us or use the ADM forum for more info. Build emotion, image, profit with DealerScapes and Cyber Dealer.…





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Added by Paul Husing on January 5, 2010 at 4:30pm — No Comments

AdAgencyOnline.Net Reviews Automotive Advertising Videos With SiSTer Technologies

Automotive advertising agencies, auto dealers and auto industry vendors tune into AdAgencyOnline.Net’s blog talk radio show, Automotive Advertising Experts, every Friday between 12:00 Noon EST and 12:30 PM EST to learn about cutting edge automotive advertising technologies and applications that promise to “blur the line between the real and the virtual showroom” for auto dealers. This… Continue

Added by Philip Zelinger on July 10, 2008 at 3:47pm — No Comments

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