Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'lost' (8)

Don’t let your Competition Out-Brand You!

I am sure many of you are familiar with the sad fate of Toys R Us.

But, do you remember how it originated it’s online journey?  In…

Continue

Added by John Wingle on August 29, 2018 at 7:00am — No Comments

The Importance of Cohesion for Multi-Store Marketing: Consistency is Key!

In the old days of traditional advertising, best practices advised that a consumer needed to hear or see the message three times before they remembered it. The same concept applies to all dealership marketing -- including on-the-lot.

 

When it comes to your lot, focus on the identity and branding of…

Continue

Added by John Wingle on August 22, 2018 at 6:43am — No Comments

Why QR Codes Failed: A Conversation of Relevance

A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes  a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for…

Continue

Added by John Wingle on August 17, 2018 at 7:09am — No Comments

Upside Down, Inside Out and Round and Round

Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a complicated sales process for today’s car buyers.

 

There’s a focused shift in the automotive community to reduce friction and create a more seamless experience for consumers…

Continue

Added by John Wingle on August 8, 2018 at 6:56am — No Comments

LotMonkey Expands Strategic In-Dealership Merchandising System into Four New Markets

For Philadelphia, Louisville, Long Island & Northern New Jersey auto dealers, creating on-the-lot merchandising materials is now a breeze

 

Saint Petersburg, FL July 9, 2018 –…

Continue

Added by John Wingle on July 9, 2018 at 6:30am — No Comments

Cyber Monday, Black Friday, and What It Means to Direct Marketers

Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1…

Continue

Added by MacKenzie Garfield on December 3, 2010 at 2:00pm — No Comments

The Blur of Internet Marketing and Sales is Costing You Money!

The Blur of Internet Marketing and Sales is Costing You Money!

Using Salespeople to Market Your Dealership on the Internet Loses You Sales.

by Keith Shetterly, keithshetterly@gmail.com

Copyright 2009, All Rights Reserved




What happens if your website needs maintenance, your SEO/SEM needs attention, your pictures and vehicles need launches… Continue

Added by Keith Shetterly on February 23, 2010 at 9:00am — 3 Comments

The Black Hole of Lost Internet Sales: Who Services Internet Sales Leads When Internet Salespeople are Busy with Customers?

What happens to your dealership’s Internet lead coverage while your Internet Salesperson leaves their computer to sell a vehicle, taking the time needed to confirm the customer’s needs, test drive, negotiate, close, and deliver? In the average dealership, this process creates several hours of a “black hole” of aging Internet leads—lost sales!—needing attention. We all know that “speed wins” sales on the Internet, and the black hole can happen even with a large Internet Department on a busy day.… Continue

Added by Keith Shetterly on July 6, 2009 at 7:30am — 23 Comments

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service