Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As we head into 2016, one of the most exciting new technologies that some dealers are experimenting with are beacons. Beacons are small, inexpensive hardware devices that can be attached to a wall in the showroom or placed around a dealership's lot. Using Bluetooth technology, the beacon detects nearby…Continue
Added by David Metter on December 10, 2015 at 5:29am — No Comments
Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close…Continue
Added by David Metter on November 23, 2015 at 5:27am — No Comments
Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time…Continue
Added by David Metter on August 27, 2015 at 9:00am — No Comments
I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more…Continue
The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?
Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…
Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.
Added by Josh Knutson on January 19, 2015 at 6:47am — No Comments
Added by Josh Knutson on December 10, 2014 at 7:30am — No Comments
Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download…Continue
First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.
I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company…Continue
Yesterday I was on my way to a meeting at a dealership. I had left the home office earlier so I can be at the meeting earlier especially since it was an 80 mile ride. I was within three miles of the dealership and thirty minutes early. I had never been there before I relied on my GPS as I always do. The GPS that I use comes from my iPhone and the software is less than a week old as I just updated the operating system.
The GPS was pulling in an address from…Continue
Apple's explanation about how and why iPhones track users' locations was too late, too little, a crisis communications expert said today.
"For a company that prides itself on knowing what consumers want and what…Continue
Added by Ralph Paglia on May 3, 2011 at 4:36pm — No Comments
As smartphones grow in popularity, advertisers are turning to location-based marketing applications like Foursquare to engage consumers. At Potratz, we have implemented location-based campaigns on social sites for multiple clients to encourage users to check in on their phones. Here are a couple examples:
Steve White VW Audi offers $15 off parts/service when people check in
The Bill Rapp Superstore offers a $10 NYS Inspection and car wash for every…Continue
Added by Paul Potratz on March 14, 2011 at 2:05pm — No Comments