Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are…Continue
Added by Jim Flint on March 26, 2019 at 7:00am — No Comments
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.
As SEO and SEM experts know, you have to test your assumptions when…Continue
Added by Jim Flint on March 22, 2019 at 7:12am — No Comments
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver
Added by Jim Flint on March 15, 2019 at 7:27am — No Comments
A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.
Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…Continue
Added by Jim Flint on March 12, 2019 at 7:19am — No Comments
Five of the best six seasonally-adjusted sales months over the years happen between March and August. …Continue
Added by Jim Flint on February 22, 2019 at 7:00am — No Comments
Cars are key, but statistical models are catching favor and acclaim. Rightfully so.
The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…Continue
Added by Jim Flint on February 15, 2019 at 6:30am — No Comments
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.
Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.
The duopoly of Google and…Continue
Added by Jim Flint on February 12, 2019 at 7:51am — No Comments
Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…Continue
Added by Jim Flint on February 5, 2019 at 6:28am — No Comments
$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.
All in, there were 5 automotive OEM’s in the mix. Audi delivered details…Continue
Added by Jim Flint on February 4, 2019 at 6:56am — No Comments
Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.
Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…Continue
Added by Jim Flint on January 11, 2019 at 7:13am — No Comments
While we see content marketing daily, not everyone knows what it really is.
Some may know that it’s a kind of a marketing approach, others that it focuses on the distribution of relevant content, while the rest know the final result – it’s supposed to bring in more business. However, once we understand what content…
Added by Marcus Jensen on November 29, 2016 at 11:30am — No Comments
Implementing Corporate Benefits Programs (CBP) to employees of small/large corporations is nothing new. Manufacturers have been doing it for some time -- Ford’s X-Plan pricing, for example. But, typically, these corporate discount programs are isolated to large national corporations with which the OEMs have successfully…Continue
Added by Joe Orr on March 24, 2016 at 6:19am — No Comments
Bollywood is a center of Hindi movie Industry. This name is inspired and motivated from Hollywood. Mumbai is known Bollywood because whatever points the theme of Hindi silver screen is being talked of. Bollywood Movie News in Hindi is being used with entertainment and delight because of the support and contribution of Film big name and stars and the amaze and dazzling join them. They number of stars and celebrities who are become as a leaders and politicians who regularly coming every which…Continue
Added by Mahendra Kumawat on January 4, 2016 at 10:00pm — No Comments
If you are a business owner, surely you have your unique ways of promoting and marketing your services to achieve more sales. In this digital era, online marketing has become an important tool to gain business. You need contemporary methods to connect with the modern consumer and you are missing out on a lot of customers, if you have not notched up your business power with effective digital marketing. To achieve more sales through the digital media, you can hire a digital marketing service.…Continue
Added by Allan Lloyd on December 29, 2015 at 11:00pm — No Comments
With any new product and marketplace there’s a learning curve and we’ve recently gained more knowledge about what it takes to manage the “art” of posting to eBay classifieds. We want to share the Top 5 Best Practices we’ve learned over the last few weeks with you:
1.) New eBay accounts require some “Seasoning” similar to the historical…Continue
Added by Jason Turner on April 15, 2014 at 1:30pm — No Comments
Are you ready for the new Google Maps? Make sure you’re well positioned to take advantage of new opportunities to reach car buyers.
Google made their new Maps product public this week, and the changes are fairly substantial. The layout is cleaner, fullscreen and more modern -- but more importantly, the revamped maps relocate business listings from the left sidebar directly onto the map …Continue
Google can’t seem to make up their minds...
That being said, they sneakily introduced a change that I believe most businesses (and consumers) will…Continue
Added by Arnold Tijerina on July 11, 2013 at 5:30am — No Comments
If there’s one thing that gets under my skin the most about local businesses on social media, it’s that they rarely take advantage of one of the most important types of posts: local facts. It’s a low-hanging fruit that is completely missed by most.
It starts with having a local following and fan base, of course,…Continue
Is your dealership ready for the next generation of consumer buying power? If your in need of help or a FREE online audit assessment, please do not hesitate to contact us at:
Added by Cheryl Lynn on May 3, 2013 at 2:04pm — No Comments
The question is: do you know which data about your dealership will influence how you rank in local search…Continue
Added by Jerry Hart on April 19, 2013 at 11:00am — No Comments