Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'live' (80)

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.…



Continue

Added by Lisandra Ramos on February 27, 2015 at 7:48am — No Comments

Conversation Marketing: The Web is a Table for Two

We’re only two months into the year, and already the marketing world is abuzz with new terms that have been slowly sneaking their way into daily articles and brainstorming meetings.

I was actually reading a Contently article called “…

Continue

Added by Lisandra Ramos on February 16, 2015 at 12:00pm — No Comments

Is Your Dealership Taking Advantage of Live Chat Data?

In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.



But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…

Continue

Added by Lisandra Ramos on January 15, 2015 at 9:30am — No Comments

Use Live Chat to Build Rapport With Shoppers

People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.

The number one reason live chat will fail at your dealership…

Continue

Added by Lisandra Ramos on January 6, 2015 at 12:00pm — No Comments

4 Reasons Why Shoppers Love Using Live Chat

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.



Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are…

Continue

Added by Lisandra Ramos on December 23, 2014 at 7:36am — No Comments

Use Live Chat to Promote Your Dealership’s Competitive Advantages

In a perfect world, shoppers would be able to find your dealership’s unique selling points, such as your amenities, “why buy” statements, and your specials on your website.

However, that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you.

If you aren’t providing an effortless online shopping experience, chances are these shoppers…

Continue

Added by Lisandra Ramos on November 13, 2014 at 9:43am — No Comments

How Timing Can Affect These 3 Elements on Your Dealership Website

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi Berra

Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.

It got me thinking about today’s post and how lead…

Continue

Added by Lisandra Ramos on October 24, 2014 at 6:00am — No Comments

Emotional Intelligence is the Key to Live Chat Success

According to Hubspot, emotional intelligence is the ability to absorb emotional cues and use it to guide behavior. It’s essentially the combination of personal and social competence(which are then divided into 4 skills: self-awareness, self-management, social awareness, and relationship management),…

Continue

Added by Lisandra Ramos on September 25, 2014 at 12:00pm — No Comments

Auto Dealers BEWARE of failed campaigns....

Auto Dealers BEWARE of failed campaigns....

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does....Steuart Henderson Britt

Check your marketing, does it return the results? I don't mean more busy work for the dealership, I mean SALES!!!!

If you are running campaigns to keep your BDC and Internet Sales manager busy, YOUR WASTING YOUR TIME and MONEY!!.....

Want to run a campaign to SELL more…

Continue

Added by Dani Lunsford on September 24, 2014 at 7:07am — No Comments

MY LIVE MARKETING Makes Strides to be the Forefront Data Partner for Multi Roof Automotive Groups in the Nation

MY LIVE MARKETING is proving to be the Visionary Pioneer in the Automotive Data Community, by helping Large Groups Excavate, Reconnect and Conquest Existing Customers

 

 

LIVE MARKETING, a data driven marketing engine, gets extreme dealer satisfaction by helping them sell 25% more vehicles.  Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals…

Continue

Added by Dani Lunsford on September 4, 2014 at 7:10am — No Comments

The Top Ten Auto News Stories of the Week: August 23 - 29

Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!

In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!

10. Now There's a Fitness Tracker for Your…

Continue

Added by Lisandra Ramos on August 29, 2014 at 9:47am — No Comments

Are These Excuses Keeping You From Test Chatting Live Chat Vendors?

“My dog ate my homework.”

For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their…

Continue

Added by Lisandra Ramos on August 27, 2014 at 12:30pm — No Comments

Developers of the Industry’s First Data Driven Marketing Engine Receives Multi Dealer Satisfaction

Tampa, Fl.

LIVE MARKETING, a data driven marketing engine, gets the dealer satisfaction by helping them sell 25% more vehicles.  Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals nationwide.

LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel…

Continue

Added by Dani Lunsford on August 25, 2014 at 2:02pm — No Comments

Your Sales Team & Live Chat Associates Are Not That Different

The conversations your sales team has with your customers often dictate whether they’ll purchase or not. That’s why having a sales team trained in customer service is so important. 

Your standards should be exactly the same for your live chatting team. But how are…

Continue

Added by Lisandra Ramos on July 31, 2014 at 11:30am — No Comments

3 Ways to Stay on Top of Your Live Chat Game

Live chat can be a great way to generate leads and build lasting relationships with your shoppers. When customers click to chat, they want knowledgeable associates that will answer their questions and build their trust. However, that’s not always the case...and the worst part is you could be avoiding it!

Today I’ll be sharing three ways you can make sure your managed chat team is giving the kind of customer service that knocks your shoppers’…

Continue

Added by Lisandra Ramos on July 28, 2014 at 11:37am — No Comments

ActivEngage's Top Stories From Around The Web: Dec 14-20



ActivEngage is all about innovation - we’re constantly learning more about our dealer partners and internet trends to maintain our reputation as the most trusted brand in live chat. And innovation is the theme this week - in the past few days, Google bought an army of robots, China landed a rover on the moon, and windshield wiper technology is now obsolete. Read on for…

Continue

Added by Stephen Jackson on December 20, 2013 at 8:30am — No Comments

When Quick is Not Quick Enough – Car Dealers Losing Leads

Mystery shopper surveys on both sides of the Atlantic have found that car dealers have to shape up to maximise the potential of online leads. Otherwise they’re at risk of losing valuable sales.

In Britain, this year’s Click Awards run by Auto Trader found…

Continue

Added by Arvid Linde on October 31, 2013 at 2:30pm — 1 Comment

Patrick BMW Offers Customer a Choice--and it Pays Off!

Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big…

Continue

Added by Ketty Colom on October 8, 2013 at 8:56am — No Comments

Jim Salerno Buick GMC Closes 40% of ActivEngage Chat Leads

Lenny Satisky has seen a lot during his 25-year career in the car biz. He’s worked in almost every facet of dealership operations - from his start on the sales floor, to a training consultant, and most recently as the Internet Sales Manager for Jim Salerno Buick GMC. He’s seen the…

Continue

Added by Ketty Colom on October 2, 2013 at 7:35am — No Comments

5 Signs Your Dealership’s Brand is Involved in Cross-Marketing

Auto manufacturers are always looking for new ways to get consumers excited about their products, and sometimes that means crossing the automotive industry lines and sharing the spotlight with other industries.

What is Cross-Marketing?

Cross-marketing is when one industry incorporates their product or services into another industry in order to gain better exposure and help fuel consumer passion for both of their brands for a mutual benefit. This type of…

Continue

Added by Rebecca Kon on August 28, 2013 at 11:18am — No Comments

Monthly Archives

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

February 2015
SMTWTFS
1234567
891011121314
15161718192021
22232425262728
       
       

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service