ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
ActivEngage is all about innovation - we’re constantly learning more about our dealer partners and internet trends to maintain our reputation as the most trusted brand in live chat. And innovation is the theme this week - in the past few days, Google bought an army of robots, China landed a rover on the moon, and windshield wiper technology is now obsolete. Read on for…
Added by Stephen Jackson on December 20, 2013 at 9:30am — No Comments
In Britain, this year’s Click Awards run by Auto Trader found…Continue
Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big…Continue
Added by Ketty Colom on October 8, 2013 at 8:56am — No Comments
Lenny Satisky has seen a lot during his 25-year career in the car biz. He’s worked in almost every facet of dealership operations - from his start on the sales floor, to a training consultant, and most recently as the Internet Sales Manager for Jim Salerno Buick GMC. He’s seen the…Continue
Added by Ketty Colom on October 2, 2013 at 7:35am — No Comments
Auto manufacturers are always looking for new ways to get consumers excited about their products, and sometimes that means crossing the automotive industry lines and sharing the spotlight with other industries.
What is Cross-Marketing?
Cross-marketing is when one industry incorporates their product or services into another industry in order to gain better exposure and help fuel consumer passion for both of their brands for a mutual benefit. This type of…Continue
Added by Rebecca Kon on August 28, 2013 at 11:18am — No Comments
There has been a lot of posts online and in forums on the best practices of car dealer livechat. While those best practices are legit, there is one thing that some…Continue
Added by Ketty Colom on July 10, 2013 at 7:46am — No Comments
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- dealer profit rising, open communication…Continue
Added by Rebecca Kon on July 5, 2013 at 2:09pm — No Comments
"Why isn't ActivEngage live automotive chat available 24/7 for dealership websites?" This is
one of our most frequently asked questions by dealers when they’re considering the use of car dealer chat to engage more website visitors.
It is a valid question that deserves a valid…Continue
Added by Ketty Colom on July 3, 2013 at 8:32am — No Comments
When should I do this, when should I do that? Time management is an important factor in the automotive industry, and it applies to all departments and positions. However, when it comes to social media marketing and other promotions, timing is essential to getting the most return out of your investments.…Continue
Added by Rebecca Kon on June 11, 2013 at 12:01pm — No Comments
So, let’s talk about Website engagement. We spend thousands of dollars to drive traffic to our Websites, so why don't we proactively talk to 100 percent of our customers who go there? As a dealer or GM, would you want your sales people only talking to 50 percent of the customers who are on your lot right now? After you spent all that money to get them there, shouldn’t you engage the customers who show…Continue
Added by TERRY GIBSON on May 20, 2013 at 8:55am — No Comments
We've already emphasized that at least 57% of your customers are looking to chat while online shopping. Now we need to discuss how to get those customers to your website in order to use your live chat feature.
I recently did a Google search and found that when I…Continue
Added by Rebecca Kon on March 21, 2013 at 2:30pm — No Comments
Providers can now influence live conversations initiated through their services.
Contact At Once! is launching new integration capabilities in its chat platform that allows authorized partners to share key sales messaging and talking points with dealers while a chat is in progress. The first partner to create a plug-in for sharing real-time data in an ongoing chat is PureCars.…
Added by Aaron Hassen on February 7, 2013 at 7:40am — No Comments
ActivEngage has made perfecting your website easier than ever. With our free newActivEyeMap tool, we can help you find simple ways to improve your dealership’s onlineusability. This technology has already enabled us to help auto dealers make alterations to their sites that get more shoppers into your inventory and planning their next vehicle. Even the…Continue
Added by Stephen Jackson on February 6, 2013 at 12:15pm — No Comments
Centreville, VA, (December 18, 2012) - Carfax and ActivEngage, Inc., the most trusted provider in automotive live chat, have teamed up to help dealers provide Carfax Vehicle History Reports™ to online shoppers through live chat. Carfax-subscribing dealers can make extensive vehicle history data available to used car shoppers in real-time during a live chat conversation, therefore creating an elite consumer experience on…Continue
Added by Ketty Colom on December 18, 2012 at 1:25pm — No Comments
Virtual Sales Associates (VSA’s) has become a popular…Continue
Added by Ketty Colom on December 11, 2012 at 8:54am — No Comments
There is no…Continue
#1: What's the difference between one live chat service and another?
#2: How difficult will it be to learn and implement chat at my dealership?
#3: What if we don't have the staff to answer chats?
#4: What kind of results…
Added by Aaron Hassen on November 14, 2012 at 8:41am — No Comments
In the time it took you to perform this exercise, Google added $30,000 to its revenues, 500 iPhones were sold, and beams of light …Continue
Added by Stephen Jackson on October 15, 2012 at 8:40am — No Comments
The benefits of remarketing (or retargeting) for dealers cannot be overstated. Remarketing is the technique of having your dealership's ads displayed across a search network as prospects leave your dealership website and visit other sites within the search network. The way it works is that the prospect's IP address is noted and a cookie is attached to the prospect's browser. Then, for a set period of time, your dealership's ads are continually displayed to that prospect,…Continue
Added by Aaron Hassen on September 17, 2012 at 11:30am — No Comments
Contact At Once!, the leading provider of automotive chat solutions for dealers, OEMs and automotive advertising websites, received 2012 Automotive Website Awards (AWA) as a top rated automotive chat solution and as a winner in the Overall Product Satisfaction category at the annual AWA ceremony held this week in Las Vegas,…Continue
Added by Aaron Hassen on September 10, 2012 at 8:30am — No Comments