Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Once considered to be the cutting edge of the car industry, American automotive giants, Ford, suffered in recent years and became a slightly marginalised and tired brand. With new car makes superseding their popularity, they put their marketing department to the test and came up with a brand strategy that has breathed life back into Ford.
Focusing on a fresh and modern branding on their new generation of cars, Ford’s marketing efforts have…Continue
Added by Leona Zoey on December 4, 2016 at 12:30am — No Comments
“When Coca-Cola changed their secret formula in 1983, loyalists were outraged. Coca-Cola received 1,500 calls per day and more than 400,000 angry calls and letters. A psychiatrist Coke hired to listen in on calls told executives that customers sounded as if they were discussing the death of a loved one.” […Continue
Added by Mike Gorun on June 17, 2015 at 5:00am — No Comments
Life lessons typically come when you least expect them as software coder, Ted Dziuba, discovered...
He and his friend went to a bar that served Pappy Winkle’s Family Reserve Bourbon Whiskey that is widely regarded as the world’s best bourbon. While…Continue
So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership. Does this sound familiar to you?
Anyone who has spent any time in automotive management has experienced this anxiety. For that…Continue
Added by James Schaefer on May 18, 2012 at 8:32am — No Comments
This past Saturday April, 28th, 2012 activEngage participated in the American Cancer Society’s Relay for Life at Winter Springs High School. As a team activEngage raised $2,242.00 putting us in the top 3 fundraisers. ActivEngage raised these funds through: the IOA Corporate 5k Leadership Award, Spirit…Continue
Added by Ketty Colom on April 30, 2012 at 1:18pm — No Comments
Yesterday, one of our sales managers passed this around to everyone at the dealership. Just as it was pertinent to our work environment, I wanted to pass it on because it's relevant in every aspect of what we do... even here on ADM. Hope you don't mind.
21 Keys To A Happy Life
1. Compliment three people a day.
2. Watch a sunrise.
3. Be the first to say “Hello”.
4. Live beneath your means.
5. Treat everyone as you want to be…
Added by Tom Gorham on November 30, 2011 at 9:38am — No Comments
I did not know what my life coach and trainer Rick Ivone had in store for me today. He met me with a smile and told me that I would be shown the difference between "good" and "great".
I was not sure what he had in mind but I did know that Rick hates the word "good". Words do have power and what I have learned over the past year is that the words…Continue
Reinvent or Metamorphosis
re·in·vent (r n-v nt) tr.v. re·in·vent·ed,…Continue
Added by Juanita Kiesler on June 1, 2010 at 12:29pm — No Comments