ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
How much influence does ‘change’ have on today’s car shopper? In the past, financial motivations drove the behavior of car shoppers, but our desire to simply change is viewed as the main reason we shop for a car today, according to a new study from the car-leasing marketplace Swapalease.com.
According to results of…
Added by John Sternal on April 8, 2014 at 6:14am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports that the average monthly payment for a car lease on the road in February is $591.70, up from last month’s average of $572.42 and compared with an average payment of $569.23 a year ago.
Compared with year-ago payments on today’s most popular vehicles, the Chevrolet Volt has had the largest monthly payment decline dropping from $424.50 a year ago to $297.56 today. The aggressive lease deals and incentives on Volt…
How do women view their car lease experience? Swapalease.com wanted an inside look at how women drivers feel about leasing a vehicle, the shopping experience for a lease, and whether they would like to return to leasing in their next vehicle choice. Highlights from its latest report, "The State Of Women And Car Leasing" is below, and full results may be found on the …
Added by John Sternal on March 13, 2014 at 1:09pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports the latest year-to-date credit approvals average recorded at 72.7% in September, down slightly from a 74.5% approvals rate YTD in August. The average YTD approvals rate considered to be “healthy” is 70%, according to the company.
A new auto lease trend appears to have formed over the last three months, one that shows the approval rate slipping during the previous three months compared with the same time last year…
Added by John Sternal on October 23, 2013 at 2:41pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports average car lease prices declined -2.0% year-over-year based on listings entering the market during September. Prices on leases averaged $582.02 in September, down from $593.66 in September of 2012. These prices compare to an average of $578.06 recorded during August. Ford’s popular Escape, Focus and Fusion models all showed significant price jumps on monthly payments recorded in September compared with the previous…Continue
Added by John Sternal on October 15, 2013 at 2:10pm — No Comments
A new survey from national car lease marketplace Swapalease.com reveals new insight into the difference in how men and women view a car lease. Swapalease.com, the nation’s largest car lease marketplace, conducted an online poll of 700 drivers during May. While the results show women have been reluctant to lease in the past, that trend may change in the coming years.
According to the results, 42.2% of women said they had never leased a car,…Continue
Added by John Sternal on July 23, 2013 at 2:41pm — No Comments
Edmunds.com issued a report showing that current lease penetration (25%) is on pace to eclipse last year’s totals (22%). Swapalease.com also conducted a car shopping survey that recently asked drivers across the nation if they plan to lease their next vehicle. Roughly 66% of the 700 nationwide respondents said they’re “extremely likely” or “likely” to lease their next vehicle. Interestingly enough, of those who participated in the survey, 60.7% are not leasing their current…Continue
Added by John Sternal on July 17, 2013 at 1:48pm — No Comments
National car lease marketplace Swapalease.com reports its latest lease customer credit approval information, with positive trends continuing into the halfway mark of 2013. According to data from Swapalease.com, the year-to-date credit approvals rate recorded at the end of June was 73.9%, down just slightly from 75.3% approvals in May.
Swapalease.com considers a healthy rate when credit approvals reach 70% of all applications. Credit is extremely important in car leasing, and…Continue
Added by John Sternal on July 10, 2013 at 2:01pm — No Comments
Lease prices for vehicles on the road showed a mixed bag in May according to listings recorded by national car leasing marketplace, Swapalease.com. Yesterday’s Experian Automotive Finance Report shows leasing at 27.5% and at the highest level since 2006. What are people currently paying on their…Continue
Added by John Sternal on June 5, 2013 at 2:19pm — No Comments
The start of the summer driving season is expected to be a bit of a mixed bag, based on feedback from a Swapalease.com Memorial Day Driving Survey conducted during the first two weeks of May. More people feel that gas prices aren’t negatively impacting their decision to travel compared with last year. However, fewer people plan on traveling during this year’s holiday weekend.…Continue
Added by John Sternal on May 23, 2013 at 8:12am — No Comments
The latest car lease credit approvals data show 2013 has started out with the strongest credit health since the recession. According to credit approvals data from Swapalease.com, the nation’s largest automotive lease marketplace, 77.3% of customers were approved during April, up from 70% during the previous month.
Credit remains the lifeblood of car leasing, and lenders…
Added by John Sternal on May 14, 2013 at 2:30pm — No Comments
Lease pull ahead programs allow drivers to wave their last remaining payments if they agree to immediately buy or lease a new vehicle of the same brand. Are they beneficial to the dealer, brand and customer?
With more off-lease volume expected in 2013, manufacturers and leasing companies are leveraging lease pull-ahead programs as a way to massage customer loyalty and keep people…
Added by John Sternal on April 26, 2013 at 10:09am — No Comments
AAA recently unveiled its 2013 annual study in the cost of ownership for the typical sedan, available at AAA’s “Your Driving Costs” study, which revealed a nearly 2% increase in the cost to own and operate a sedan in the U.S. This report must raise a few…
Added by John Sternal on April 18, 2013 at 7:32am — No Comments
Small cars aren’t typically synonymous with leasing. Rather, it’s usually luxury vehicles and trucks consuming the lease contracts. However, Swapalease.com has some new data that might show that more people are leasing smaller cars.
The Ford Focus was recently named the …
Added by John Sternal on April 11, 2013 at 2:36pm — No Comments
Car lease deals are more plentiful today compared with just a few years ago, but how do today’s lease payments compare with pre-recession levels? National car lease marketplace Swapalease.com analyzed monthly payments in 2012 and compared with vehicle inventory from 2006, finding payments on many models have increased…
Added by John Sternal on April 3, 2013 at 1:36pm — No Comments
The largest online car leasing marketplace in North America, Swapalease.com analyzed current inventory levels for today’s most popular car brands and compared it to inventory levels in 2010. Lexus, Land Rover and Jaguar, all popular car leasing brands, have seen their inventory fall over the last few years. Lexus has faced increased…
Added by John Sternal on February 13, 2013 at 2:13pm — No Comments
Tis the season for “December To Remember” and the Big Red Bow holiday advertising. However, based on recent December car-shopping patterns, should we be placing big, green eco-friendly bows on the top of those vehicles?
According to vehicle search patterns and lease transfer data from national car-leasing firm, Swapalease.com, the previous two Decembers have shown an uptick in eco-friendly vehicle…
Added by John Sternal on December 13, 2012 at 7:04am — No Comments
SURPRISING RESULTS FROM RECENT SURVEY ON CAR FEATURES
Swapalease.com Survey Shows Safety Wins In ‘Most Exciting’ Features
Among today’s most talked about car features, which ones truly resonate with drivers of different demographics? According to responses in …
Added by John Sternal on November 27, 2012 at 9:16am — No Comments
As vehicles begin to get replaced or traded in, it's important for drivers and dealers to understand the full picture in terms of the impact Hurricane Sandy has had on certain types of vehicles. In particular, leases are treated differently than financed vehicles. Leases must be maintained in accordance with the agreed upon terms from the bank. And when leases are transferred, cars that originated in the Northeast may be returned to…
Added by John Sternal on November 20, 2012 at 9:03am — No Comments
WHICH STATES GAINING & LOSING THE MOST VEHICLES?
Swapalease.com Vehicle Relocation Trends Based On Customer Patterns
Online automotive marketplaces have altered the geographic makeup of vehicle inventory from sate to state. With people changing vehicles with each other, which states are adding cars and losing them? …
Added by John Sternal on November 7, 2012 at 6:30am — No Comments