Professional Community for Car Dealers, Automotive Marketers and Sales Managers
We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads. And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…Continue
Added by J.R. Batchelor on May 21, 2013 at 7:53pm — No Comments
With all the noise about making the Industries more transparent you would think that the vendors that supply the those Industries and say they their purpose is to provide consumers more transparency would reciprocate and be transparent with their client base before…Continue
Added by Bill Cosgrove on May 3, 2013 at 7:04am — No Comments
With all the recent talk about cars.com it brings up an excellent discussion about knowing your providers and the interactions they have with the leads that they sell you, if they sell leads, or with the customers you advertise to on the providers “portal”. This includes manufacturer leads from Tier 1, Tier 2 and manufacturers 3rd party leads. Do the providers follow up with the leads? How many times? On what days? If a customer sends a lead through a third party that goes to the…Continue
The broad term “Internet Marketing” encompasses a fast-changing industry. In the past two years, “new” developments such as mobile, social and reputation management have quickly become mainstream, while the effectiveness of “old” methods such as banner ads and e-mail marketing have been debated.
While dealers should be aware of the latest technologies, ensuring that perceptions about the Internet and its capabilities is extremely important too. Here are three things every…Continue
Added by Josh Vajda on April 26, 2013 at 11:26am — No Comments
You may be eliminating leads right now and not even know it. There are ways to prevent it.
At least once in a while you wind up with a lead you wished you didn't have. Probably one already popped in your head - the nut job who wanted the new Escalade for $250 per month with no money down come to mind? But do you ever check your website check to make sure you aren't eliminating leads before they get to you?
Recently, I stumbled across a great example of lead elimination. It is a…Continue
Added by Brett Houchin on April 18, 2013 at 1:00pm — No Comments
The other day I was in a dealership speaking with an owner. He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great". He then said to me "however, VDPs do not cash checks, sales do". I was so happy to hear that because here is someone that really gets it. I am not saying that focusing…Continue
Added by Stan Sher on April 14, 2013 at 12:05pm — No Comments
I’d like to think that by now most dealerships have a written Internet sales process to handle Internet leads effectively. As the documented, researched and confirmed driver of “lead quality,” an established process is the key to obtaining a maximum ROI from Internet leads. Though many dealers are allocating a substantial portion of their marketing budget to attract Internet leads, many are still not achieving the recommended minimum of five times their ROI on those…Continue
The first Internet Sales 20 Group in Chicago was a HUGE Success!
One of the MOST exciting workshops was conducted by Sherry Hale of Dealix.
Sherry did an awesome job explaining in detail, EXACTLY how a dealer goes and sets up a POWERFUL3rd party provider strategy.…Continue
Added by Sean V. Bradley on March 7, 2013 at 7:30am — No Comments
If you are selling cars in a dealership, I’m guessing you’ve received many responses from…Continue
A quick jaunt through our reports in January proved most fruitful. I was very excited to see that more than 20% of our customers enjoyed 30 or more appraisal leads for the month of January. The start of a new year tends to be a beleaguered time for dealerships, especially in the Northern states.. As consumers make…Continue
Added by Marc Fishman on February 22, 2013 at 11:36am — No Comments
Added by April Lee on February 13, 2013 at 5:11pm — No Comments
This is HUGE NEWS!~
Autobytel is a Platinum Sponsor of the Internet Sales 20 Group and they are HUGE supporters of this event...
On top of ALL of the VALUE you get for signing up for this event...
* Being a part of the composite
* All of the field intelligence
* Tremendous amount of speakers, experts, Dealer Principals, GMs etc...
* Individual action plans, custom "exit" strategies...
* Powerful network on…
Added by Sean V. Bradley on February 5, 2013 at 9:53am — No Comments
AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that its recently launched website conversion tool, Payment Pro℠, is transforming the customer buying experience on auto dealership websites.
A vital part of the buying process for…Continue
Added by Josh Vajda on February 4, 2013 at 7:30am — No Comments
I received a call from a dealer this week informing me that he was unhappy with the conversion rate of their website. Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website.
It seems that another dealer claims to have twice the conversion rate of his website platform! If it were true, you could imagine why this dealer was…Continue
Added by Stephanie Young on January 23, 2013 at 5:30am — No Comments
As TrueCar works to reposition itself as more dealer-friendly, and CarFax comes under continued scrutiny for charging dealers for the right to be chastised on the airwaves, Cars.com released teaser ads and focus group clips for their expensive Super Bowl campaign, according to an Automotive News article published today: http://bit.ly/WbTXac
To their credit, they make light of…Continue
PCG Consulting has just announced that attendees of the 2013 Digital Marketing Strategies Conference (DMSC) will be the first to be able to obtain copies of their latest book for car dealers; "Selling Cars in The Digital Age".
Car dealers who are looking to…Continue
Added by Brian Pasch on January 13, 2013 at 9:15pm — No Comments
According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…Continue
Added by Michael Cirillo on January 5, 2013 at 10:30pm — No Comments
While your dealership isn’t likely to produce the next “Gangnam Style” YouTube sensation, your presence on…Continue