Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.
This first contact, called the…Continue
Fort Lauderdale, FL – January 23rd, 2012 – Booth 1415, NADA—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced it will feature its new product line-up at NADA in Booth #1415. The products are designed to help auto dealer Internet sales departments address their biggest challenges, including staffing issues, adhering to written processes, increased competition and more. AutoUSA recently re-positioned itself,…Continue
Approximately 80% of dealerships have a social media program, with some dealers reporting great success. Others, not so much. Some dealership Facebook Pages have thousands of fans and are very active, while some have only a few fans and employees and post irregularly. Some dealers get plenty of feedback from their fans, and some dealers continually post in a vacuum.
But even if your Page has thousands of active fans, do you know how many of them are in the market for a…Continue
Added by Josh Vajda on January 19, 2012 at 8:00pm — No Comments
Right now, automotive dealerships across the globe are seeking ways to sell more vehicles in a market that appears to be on the upswing. 2012 will see a majority of dealerships dedicating more resources to their …Continue
Added by Justin Braun on January 19, 2012 at 7:00am — No Comments
Imagine driving more chat conversations than you ever thought possible! Proactive dealer chat invitations have …Continue
Added by Justin Braun on January 12, 2012 at 10:46am — No Comments
Inbound Marketing is the most effective technique to sell vehicles on the Internet and automotive …Continue
Added by Justin Braun on January 5, 2012 at 8:30am — No Comments
Inbound marketing is the practice of getting yourself “found” by people already learning about and shopping in your industry. For dealers, this means …Continue
Added by Justin Braun on December 29, 2011 at 8:00am — No Comments
Do you remember the scene from Titanic where the band played as the ship sank?
Some Dealers continue to repeat the same mistakes in marketing and advertising over and over again, which haven't worked in years. Sales decline or stagnate yet they continue to play the music as…
Added by Chris Justice on December 20, 2011 at 7:17pm — No Comments
“Blogging is the most underutilized yet powerful marketing force that dealers have at their disposal.”
That’s what automotive…Continue
At ActivEngage, we are our own largest customer. We use the very live chat and real-time analytics reporting software that we sell to dealers every day to engage visitors on our website and to provide the managed live chat service for…Continue
Added by Justin Braun on November 3, 2011 at 7:30am — No Comments
Stranding 150 customers in a plane for more than 7 hours on the tarmac will definitely piss them off. Jet Blue’s operations and customer service …Continue
Added by Justin Braun on November 1, 2011 at 6:55am — No Comments
Your dealership’s website has a contact form and phone number, but does it have an online chat function? If it doesn’t, then you’re missing out on the newest way to engage online car buyers. Since people visit your website at different times during the day, they’re not always ready to call or submit information…Continue
You cannot manage what you can’t measure. As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …Continue
Added by Justin Braun on October 20, 2011 at 7:00am — No Comments
Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.
1. You have high volume and high bounce rate on your website.
2. You’re attracting the wrong people for the wrong reasons.
3. You’re getting time-wasting leads that don’t and won’t convert to sales.
4. You’re not prepared to deal with a high volume of leads.
5. Facebook fans like a game on your…
Unable to attend Digital Dealer 11 in Las Vegas but still want to learn about the hot topics and trends being discussed?
so much at DD11 that my head is beginning…Continue
Added by Justin Braun on October 5, 2011 at 5:50pm — No Comments
Fort Lauderdale, FL – September 27, 2011 – AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today the results of its 2011 auto dealer Internet marketing survey. The survey results reveal the economy is having a significant influence on customers’ abilities to buy cars, and that staffing issues continue to be a major concern for Internet Sales Managers. But, despite an uncertain economy, 72% of respondents do not plan to…Continue
Added by Holly Forsberg on September 27, 2011 at 9:21am — No Comments
ActivEngage was recently honored to have its CEO and Co-Founder Todd Smith featured as akeynote presenter as the Ignite! Dealer Summit. Todd’s workshop highlighted more than 17 easy to use and powerful online tools and …Continue
So, today one of my sales reps had his day ruined with this email:
Good morning, Ted,
So glad you are back on the grid.
I have a concern and that is that when I spoke with USAA, they told me about a service they offer which is to look for the best price for a car. I used it and was given a price of $27,025 for the car we are purchasing, although without the leather seats. We are blaming ourselves for not shopping around, but we are hopeful that you can give us some…
Added by Jennifer Greenberg on September 1, 2011 at 8:00am — No Comments
Added by Justin Braun on August 29, 2011 at 9:00am — No Comments
Added by Justin Braun on August 23, 2011 at 9:00am — No Comments