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All ADM Blog Posts Tagged 'leads' (192)


Influencer
AutoCon 2012...a 10 out of 10!!

AutoCon! Wow! What a success!! (at least from the attendee’s side!)

As a 26 year retail veteran who has attended God-knows how many conventions, events and factory meetings in many countries, and as a speaker and trainer at my own events  with experience in everything from selling the ticket, arranging…

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Added by Jeffery Sterns on September 17, 2012 at 12:30pm — 4 Comments


Influencer
How Do You Measure Internet Lead ROI?

AutoUSA recently conducted a survey in which we asked Internet department personnel to share some key metrics.

 

In one question, we asked:

How much…

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Added by Josh Vajda on August 23, 2012 at 3:00pm — 11 Comments


Influencer
AutoUSA and DriveItNow® to Present “Payment Pro: The Game Changer” Workshop at AutoCon 2012 Conference in Las Vegas

FOR IMMEDIATE RELEASE

Cincinnati, OH and Fort Lauderdale, FL – August 21st, 2012—AutoUSA Internet Sales Solutions (www.autousadealers.com) and DriveItNow® announced today they will be presenting a workshop at the upcoming AutoConnections Conference & Exposition (AutoCon 2012) to be held in Las Vegas September 5th-7th. The workshop is titled Payment ProSM: The Game Changer. Real…

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Added by Josh Vajda on August 21, 2012 at 9:00am — No Comments

Clearly, Conversion is Critical!

What do I mean by that, you may ask...

   All of you know that the term "conversion" has several meanings, ultimately.  One meaning could be converting a lead into a sale.  One could mean converting a past sale into a new one or an upgrade.  And there are many meanings.  However, what it ALWAYS means is a successful 'upgrade' of the status of that consumer through your marketing and sales pipeline.  Right? 

   So, you've heard a ton of recent expertise on what is, right now,…

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Added by Chris Purser on August 16, 2012 at 8:25am — No Comments


Influencer
Pre-Qualifying Customers: The Mixed Messages

I remember my first off-site used car super sale and the sales meeting that preceded it. “Guys, forget about the sales process. Don’t worry about demo drives. When customers walk in, sit them down, ask a few questions and qualify them for a payment.” Those weren’t the exact words, but I’m pretty sure I took away the right message. With 1500 cars to choose from and hundreds of customers pouring into the stadium every hour, expediting the process and making it as easy as possible just made…

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Added by Josh Vajda on August 7, 2012 at 1:06pm — No Comments

Why an e-Newsletter is More Effective than a Dealership Blog

For years dealerships have been encouraged to enter the blogosphere as a way to garner a better position in the great war for SERP dominance. A blog can be a very effective tool for a digitally active dealership to create fresh and relevant content and a great asset to your Google Page One Management strategy.
 
While many dealerships have gone on to create…
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Added by Rob Fontano on July 28, 2012 at 4:07pm — 22 Comments


Influencer
AutoUSA’s Internet Leads Have Helped Auto Dealerships Sell 1.3 Million Vehicles

Fort Lauderdale, FL – July 9th, 2012 – AutoUSA Internet Sales Solutions (www.autousadealers.com) today announced a milestone for the company; based on the total number of leads that AutoUSA has delivered from independent auto shopping web sites and the average closing percentage collected from AutoNation, AutoUSA’s Internet leads have contributed to the sale of an estimated 1.3 million vehicle sales since the year…

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Added by Holly Forsberg on July 9, 2012 at 8:45am — No Comments


Influencer
Google Cars Program Video Explains Program To Dealers

I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.

 

Take a minute to watch the video and see my comments at the bottom of this page.…

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Added by Brian Pasch on June 28, 2012 at 11:30am — 3 Comments


Influencer
Why Should a Customer Buy From Your Dealership? Three Tips for Building Value.

In this competitive market, we hear from many dealerships that they are struggling to engage their customers in two-way conversations. In particular with Internet leads, increasing the contact rate and getting the customers to respond can be a challenge since many customers receive emails and calls from several dealers in a short period of time. So what can you do to stand out and encourage a response?

 

Besides the best practices we all know about (respond quickly, give…

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Added by Josh Vajda on June 26, 2012 at 2:53pm — No Comments


Influencer
Ways you're Killing Sales Leads

 

 Sales leads come in many different forms, yet few sales reps adjust their sales follow-up process to sync with the latest intelligence available about those leads. If not careful, they could be turning qualified sales leads into "not interested" responses or even worse, …

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Added by Ketty Colom on June 19, 2012 at 6:00am — No Comments


Influencer
How Do Your Walk-Ins Find You? Why You Need to Source & How to Do It

A long time ago, back when we used paper desk logs to track our showroom traffic, our salespeople were asked to complete a “source” box. We wanted to know how our customers heard about our dealership. Strangely, “Location” was the overwhelming favorite; according to our salespeople, very few customers came into the store because of our advertising. Of course, the phone calls and Internet (and fax, back then) leads we received told a different story. We just weren’t asking the question the…

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Added by Josh Vajda on June 13, 2012 at 11:59am — 11 Comments


Influencer
Turn Newsletters Into Leads: 5 Tips for Dealers

Turning eNewsletters into Lead Opportunities



Sending out a monthly email newsletter is not only a cost-effective method for nurturing leads, but also keeps your dealership top-of-mind, builds trust and loyalty, and encourages the right buyers to engage with your sales team at the right time. According to the Marketing Sherpa 2012 Lead Generation Benchmark Report, “On average, organizations that nurture their leads experience a 45%…

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Added by Aaron Hassen on June 7, 2012 at 12:34pm — No Comments


Influencer
Internet Lead Lingo: “I’m Not In the Market” Means “Don’t Pressure Me”

I’ve always believed that Internet customers have the same objectives—and objections—as showroom customers: the only difference is the way they choose to contact the dealership.

 …

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Added by Josh Vajda on May 23, 2012 at 12:00pm — 6 Comments


Influencer
Don’t Let Used Vehicle Inventory Shortage Bring You Down

With prices of late model used vehicles at a near all-time high, according to this latest article by Automotive News, one of the greatest…

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Added by Josh Vajda on May 2, 2012 at 2:00pm — 1 Comment


Influencer
The Evolution of Communication - What's Next for Dealers?

1983





Motorola introduced the first commercially available cell phone in 1983. The next year there were 12,000 cell phone subscribers. Today, 5.1 billion people around the world own a cell phone. According to an AutoTrader/Northwood University study, 17% of all dealership customers originate as telephone leads.

1997





In 1997, Microsoft released Outlook and email is introduced as a new way for computer users to connect. Today,…

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Added by Aaron Hassen on April 25, 2012 at 10:45am — No Comments


Influencer
Are 25% of Your Showroom Customers Being Ignored?

What would happen if four customers walked into your dealership but only three salespeople were available to help? Would the fourth customer be ignored and told to come back another time? Or would a manager, or someone else, step in to help? One thing’s for sure: if…

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Added by Josh Vajda on April 17, 2012 at 12:00pm — 3 Comments


Influencer
If Location Is A Problem, Try These Three Tips

When you’re planning your dealership’s online marketing strategy, is location a factor? Maybe you’re located near a river, mountain or near the border of a state with no sales tax. Maybe you know there are desirable customers who come from a zip code near you, but those customers have to drive by another same-brand dealership in order to get to your store. Or maybe your OEM program doesn’t give you the flexibility to target certain areas that you’d like to target — but you know your biggest…

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Added by Josh Vajda on April 4, 2012 at 9:25am — No Comments


Influencer
Prepare for Increased Internet Leads in 2012



Urban Science recently analyzed its lead management data and, according to these recent articles in the…

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Added by Josh Vajda on March 7, 2012 at 8:30am — No Comments


Influencer
What Grade Do You Give Your Internet/BDC Department?

 

I'm so pleased to have Marc McGurren on the PCG Consulting team.  Marc is a great teacher and leader and I'm learning more each week about the opportunities and profit leaks in dealership Internet departments.

Over the past few months I have been asking dealer principals and GM's to rate their Internet/BDC…

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Added by Brian Pasch on February 21, 2012 at 2:00pm — No Comments


Influencer
AutoFerret.com’s AVA Sends 5 Millionth Message to Auto Dealer Customers

Bellingham, WA—February 21st, 2012—AutoFerret.com announced today that its Automated Virtual Assistant (AVA) has sent her five millionth message to auto dealership customers. Considering that it takes an average of two minutes to compose an e-mail, that means AVA has added 10 million minutes of productivity to dealerships’ Internet sales departments nationwide. For each dealer using AVA, that breaks down to more than 16,000 e-mails that the sales team did not have to write.…

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Added by Holly Forsberg on February 21, 2012 at 7:39am — No Comments

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