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All ADM Blog Posts Tagged 'leads' (168)

Give Your Customers The Hook To Get In Your Showroom

I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.

 

 

This first contact, called the…

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Added by Brian Pasch on January 28, 2012 at 12:30pm — 4 Comments

AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas

Fort Lauderdale, FL – January 23rd, 2012 – Booth 1415, NADA—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced it will feature its new product line-up at NADA in Booth #1415. The products are designed to help auto dealer Internet sales departments address their biggest challenges, including staffing issues, adhering to written processes, increased competition and more. AutoUSA recently re-positioned itself,…

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Added by Holly Forsberg on January 23, 2012 at 7:55am — 57 Comments

Use Inventory Postings to Drive In-Market Customers to Facebook

Approximately 80% of dealerships have a social media program, with some dealers reporting great success. Others, not so much. Some dealership Facebook Pages have thousands of fans and are very active, while some have only a few fans and employees and post irregularly. Some dealers get plenty of feedback from their fans, and some dealers continually post in a vacuum.

 

But even if your Page has thousands of active fans, do you know how many of them are in the market for a…

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Added by Josh Vajda on January 19, 2012 at 8:00pm — No Comments

The Best Car Dealership Websites Engage and Convert

Right now, automotive dealerships across the globe are seeking ways to sell more vehicles in a market that appears to be on the upswing.  2012 will see a majority of dealerships dedicating more resources to their …

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Added by Justin Braun on January 19, 2012 at 7:00am — No Comments

Imagine Boosting Your Dealership Chat Conversion by 64% with 1 Simple Change

Imagine driving more chat conversations than you ever thought possible!  Proactive dealer chat invitations have …

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Added by Justin Braun on January 12, 2012 at 10:46am — No Comments

Inbound Marketing Trends for Automotive Dealerships

Inbound Marketing is the most effective technique to sell vehicles on the Internet and automotive …

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Added by Justin Braun on January 5, 2012 at 8:30am — No Comments

Dealers Beware: 5 Ways to Suck at Inbound Marketing

Inbound marketing is the practice of getting yourself “found” by people already learning about and shopping in your industry.  For dealers, this means …

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Added by Justin Braun on December 29, 2011 at 8:00am — No Comments

For Those of Us Not on ADM.... SMH

Do you remember the scene from Titanic where the band played as the ship sank?



Some Dealers continue to repeat the same mistakes in marketing and advertising over and over again, which haven't worked in years. Sales decline or stagnate yet they continue to play the music as…

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Added by Chris Justice on December 20, 2011 at 7:17pm — No Comments

Dealers, Why Aren’t You Blogging? 4 Reasons to Create and Leverage a Dealer Blog

“Blogging is the most underutilized yet powerful marketing force that dealers have at their disposal.”



That’s what automotive…

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Added by Justin Braun on December 14, 2011 at 8:00am — 7 Comments

Live Chat Best Practices: 6 Tips to Help Dealers Get the Most Out of Live Chat

Tired of trial and error live chat strategies?

At ActivEngage, we are our own largest customer.  We use the very live chat and real-time analytics reporting software that we sell to dealers every day to engage visitors on our website and to provide the managed live chat service for…

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Added by Justin Braun on November 3, 2011 at 7:30am — No Comments

Live Chat Lessons for Dealers from Jet Blue’s Crisis in Connecticut

 

Stranding 150 customers in a plane for more than 7 hours on the tarmac will definitely piss them off.  Jet Blue’s operations and customer service …

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Added by Justin Braun on November 1, 2011 at 6:55am — No Comments

Autofusion News What's Hot and What's Not Why Online Chat is Essential for Dealer Websites





What Is Online Chat and How Is It Helpful to Visitors?

Your dealership’s website has a contact form and phone number, but does it have an online chat function? If it doesn’t, then you’re missing out on the newest way to engage online car buyers. Since people visit your website at different times during the day, they’re not always ready to call or submit information…

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Added by Mina K. on October 27, 2011 at 2:00pm — 2 Comments

The Nine Most Important Web Analytics for Dealers to Monitor

You cannot manage what you can’t measure.  As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …

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Added by Justin Braun on October 20, 2011 at 7:00am — No Comments

From the Trenches- When Less is Better

 

Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.



1. You have high volume and high bounce rate on your website.

2. You’re attracting the wrong people for the wrong reasons.

3. You’re getting time-wasting leads that don’t and won’t convert to sales.

4. You’re not prepared to deal with a high volume of leads.

5. Facebook fans like a game on your…

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Added by Tom Gorham on October 16, 2011 at 10:30am — 5 Comments

Live from Digital Dealer 11 in Las Vegas: Day 1 Takeaways

Unable to attend Digital Dealer 11 in Las Vegas but still want to learn about the hot topics and trends being discussed?

As Manager of Social media for ActivEngage, the automotive industry's most trusted live chat managed service and software provider, I am learning

 

so much at DD11 that my head is beginning…

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Added by Justin Braun on October 5, 2011 at 5:50pm — No Comments

AutoUSA Announces Annual Auto Dealer Internet Marketing Survey Results

Fort Lauderdale, FL – September 27, 2011 – AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today the results of its 2011 auto dealer Internet marketing survey. The survey results reveal the economy is having a significant influence on customers’ abilities to buy cars, and that staffing issues continue to be a major concern for Internet Sales Managers. But, despite an uncertain economy, 72% of respondents do not plan to…

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Added by Holly Forsberg on September 27, 2011 at 9:21am — No Comments

The 17 Most Powerful Social Media Tools for Your Dealership

ActivEngage was recently honored to have its CEO and Co-Founder Todd Smith featured as akeynote presenter as the Ignite! Dealer Summit. Todd’s workshop highlighted more than 17 easy to use and powerful online tools and …

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Added by Justin Braun on September 19, 2011 at 9:00am — 6 Comments

USAA Insurance Agents Sending SOLD Customers to ZAG, anyone else having this issue?

So, today one of my sales reps had his day ruined with this email:

Good morning, Ted,

So glad you are back on the grid.

I have a concern and that is that when I spoke with USAA, they told me about a service they offer which is to look for the best price for a car. I used it and was given a price of $27,025 for the car we are purchasing, although without the leather seats. We are blaming ourselves for not shopping around, but we are hopeful that you can give us some…

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Added by Jennifer Greenberg on September 1, 2011 at 8:00am — No Comments

An Automotive Chat with Ralph Paglia

Automotive industry thought-leader Ralph Paglia shares what he considers to be the most important skills for dealerships to possess in today’s automotive marketplace.

Ralph Paglia did not intend to have a career in the automotive industry. After taking a job at his friend’s father’s Volkswagen dealership, Ralph found…

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Added by Justin Braun on August 29, 2011 at 9:00am — No Comments

What can a dealership realistically expect from adding live chat?

Dealer live chat is where it’s at. You’ve probably heard it hundreds of times.Everyone in the industry seems to be talking about live chat.  We all know it can transform your …
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Added by Justin Braun on August 23, 2011 at 9:00am — No Comments

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