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All ADM Blog Posts Tagged 'leads' (180)

Internet Lead Lingo: “I’m Not In the Market” Means “Don’t Pressure Me”

I’ve always believed that Internet customers have the same objectives—and objections—as showroom customers: the only difference is the way they choose to contact the dealership.

 …

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Added by Josh Vajda on May 23, 2012 at 12:00pm — 6 Comments

Don’t Let Used Vehicle Inventory Shortage Bring You Down

With prices of late model used vehicles at a near all-time high, according to this latest article by Automotive News, one of the greatest…

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Added by Josh Vajda on May 2, 2012 at 2:00pm — 1 Comment

The Evolution of Communication - What's Next for Dealers?

1983





Motorola introduced the first commercially available cell phone in 1983. The next year there were 12,000 cell phone subscribers. Today, 5.1 billion people around the world own a cell phone. According to an AutoTrader/Northwood University study, 17% of all dealership customers originate as telephone leads.

1997





In 1997, Microsoft released Outlook and email is introduced as a new way for computer users to connect. Today,…

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Added by Aaron Hassen on April 25, 2012 at 10:45am — No Comments

Are 25% of Your Showroom Customers Being Ignored?

What would happen if four customers walked into your dealership but only three salespeople were available to help? Would the fourth customer be ignored and told to come back another time? Or would a manager, or someone else, step in to help? One thing’s for sure: if…

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Added by Josh Vajda on April 17, 2012 at 12:00pm — 3 Comments

If Location Is A Problem, Try These Three Tips

When you’re planning your dealership’s online marketing strategy, is location a factor? Maybe you’re located near a river, mountain or near the border of a state with no sales tax. Maybe you know there are desirable customers who come from a zip code near you, but those customers have to drive by another same-brand dealership in order to get to your store. Or maybe your OEM program doesn’t give you the flexibility to target certain areas that you’d like to target — but you know your biggest…

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Added by Josh Vajda on April 4, 2012 at 9:25am — No Comments

Prepare for Increased Internet Leads in 2012



Urban Science recently analyzed its lead management data and, according to these recent articles in the…

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Added by Josh Vajda on March 7, 2012 at 8:30am — No Comments

What Grade Do You Give Your Internet/BDC Department?

 

I'm so pleased to have Marc McGurren on the PCG Consulting team.  Marc is a great teacher and leader and I'm learning more each week about the opportunities and profit leaks in dealership Internet departments.

Over the past few months I have been asking dealer principals and GM's to rate their Internet/BDC…

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Added by Brian Pasch on February 21, 2012 at 2:00pm — No Comments

AutoFerret.com’s AVA Sends 5 Millionth Message to Auto Dealer Customers

Bellingham, WA—February 21st, 2012—AutoFerret.com announced today that its Automated Virtual Assistant (AVA) has sent her five millionth message to auto dealership customers. Considering that it takes an average of two minutes to compose an e-mail, that means AVA has added 10 million minutes of productivity to dealerships’ Internet sales departments nationwide. For each dealer using AVA, that breaks down to more than 16,000 e-mails that the sales team did not have to write.…

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Added by Holly Forsberg on February 21, 2012 at 7:39am — No Comments

Putting the Band Back Together

That’s what I heard most at NADA 2012. Dealers are re-building their Internet marketing departments and they’re pretty excited about it. For the first time in years, many dealers are hiring additional staff to help with increased Internet leads and increased sales. Yet they are doing so cautiously, and from what…

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Added by Mike Shawd on February 13, 2012 at 12:51pm — 9 Comments

Dealerships Using AutoFerret’s Automated Virtual Assistant (AVA) Achieve Average Lead Closing Rates of 28%

Bellingham, WA—February 13th, 2012—AutoFerret.com announced today that vehicle sales data analyzed during the month of January 2012 reveals that its Automated Virtual Assistant (AVA), offers proven ROI for auto dealerships. Eight random dealerships that use AVA allowed AutoFerret.com to access their data for the purpose of analyzing ROI. The average closing rate on leads contacted by AVA was 27.8%, compared with an industry average of 6-12%. Additionally, AutoFerret.com…

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Added by Holly Forsberg on February 13, 2012 at 9:35am — No Comments

ActivEngage and HookLogic Partner to Provide a Comprehensive Solution for Automotive Dealers

Best-of-Breed Live Chat and Targeted Incentive Technologies Combine to Drive Qualified Showroom Visits and Conversions

NEW YORK, NY -- (Marketwire -01/31/12) - Today, two leading technology providers in the automotive marketing industry, ActivEngage and HookLogic, announced a strategic alliance combining the companies' live chat and targeted incentive technologies into a…

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Added by Justin Braun on February 6, 2012 at 9:10am — No Comments

Dick Brooks Honda Increases Sales, Lowers Cost Per Sale with AutoUSA’s ShowPro Incentive Program

Fort Lauderdale, FL – January 30th, 2012 – BOOTH 1415, NADA 2012—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that Dick Brooks Honda in South Carolina has generated an average of 60 showroom visits per month using one of AutoUSA’s products, ShowProSM, powered by HookLogic. ShowPro is an incentive marketing program that offers consumers a $25 gift card for showing up at a particular…

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Added by Holly Forsberg on January 30, 2012 at 7:59am — No Comments

Give Your Customers The Hook To Get In Your Showroom

I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.

 

 

This first contact, called the…

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Added by Brian Pasch on January 28, 2012 at 12:30pm — 4 Comments

AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas

Fort Lauderdale, FL – January 23rd, 2012 – Booth 1415, NADA—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced it will feature its new product line-up at NADA in Booth #1415. The products are designed to help auto dealer Internet sales departments address their biggest challenges, including staffing issues, adhering to written processes, increased competition and more. AutoUSA recently re-positioned itself,…

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Added by Holly Forsberg on January 23, 2012 at 7:55am — 57 Comments

Use Inventory Postings to Drive In-Market Customers to Facebook

Approximately 80% of dealerships have a social media program, with some dealers reporting great success. Others, not so much. Some dealership Facebook Pages have thousands of fans and are very active, while some have only a few fans and employees and post irregularly. Some dealers get plenty of feedback from their fans, and some dealers continually post in a vacuum.

 

But even if your Page has thousands of active fans, do you know how many of them are in the market for a…

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Added by Josh Vajda on January 19, 2012 at 8:00pm — No Comments

The Best Car Dealership Websites Engage and Convert

Right now, automotive dealerships across the globe are seeking ways to sell more vehicles in a market that appears to be on the upswing.  2012 will see a majority of dealerships dedicating more resources to their …

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Added by Justin Braun on January 19, 2012 at 7:00am — No Comments

Imagine Boosting Your Dealership Chat Conversion by 64% with 1 Simple Change

Imagine driving more chat conversations than you ever thought possible!  Proactive dealer chat invitations have …

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Added by Justin Braun on January 12, 2012 at 10:46am — No Comments

Inbound Marketing Trends for Automotive Dealerships

Inbound Marketing is the most effective technique to sell vehicles on the Internet and automotive …

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Added by Justin Braun on January 5, 2012 at 8:30am — No Comments

Dealers Beware: 5 Ways to Suck at Inbound Marketing

Inbound marketing is the practice of getting yourself “found” by people already learning about and shopping in your industry.  For dealers, this means …

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Added by Justin Braun on December 29, 2011 at 8:00am — No Comments

For Those of Us Not on ADM.... SMH

Do you remember the scene from Titanic where the band played as the ship sank?



Some Dealers continue to repeat the same mistakes in marketing and advertising over and over again, which haven't worked in years. Sales decline or stagnate yet they continue to play the music as…

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Added by Chris Justice on December 20, 2011 at 7:17pm — No Comments

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