Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In October, we facilitated a panel called “The Five Things in Common That Successful Internet Departments Share” at the 13th Digital Dealer Conference & Exposition in Las Vegas. We were thrilled to have over 200 attendees and want to thank our panelists for doing a great job. We decided to share some tips from our panelists for the benefit of all who couldn’t make it to the conference in hopes that you’ll find it as helpful as the attendees did.
Added by Josh Vajda on December 4, 2012 at 7:48am — No Comments
Fort Lauderdale, FL – November 6th, 2012— AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that Tarry Shebesta, President of DriveItNow®, will present at the Kain Automotive Training’s 8th annual “Clients & Friends Workshop” to be…Continue
Added by Holly Forsberg on November 6, 2012 at 9:30am — No Comments
This is the third in a series of blogs I’ve been writing on metrics: in my last blog we discussed the average percentage of sales in dealerships that can be attributed to Internet leads. This week, I’d like to talk about average front-end gross per vehicle.
In a recent survey we conducted, we asked dealerships representing all types of makes…Continue
Fort Lauderdale, FL – October 8th, 2012— AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today the addition of five panelists to their scheduled workshop at the 13th Digital Dealer Conference & Exposition. Phil DuPree and Josh Vajda will present and moderate “The Five Things in Common That Successful Internet Departments Share” on Tuesday, October 23rd at 3:30 p.m. The panelists, all…Continue
Added by Holly Forsberg on October 8, 2012 at 8:02am — No Comments
The Truth About 3rd Party Lead Source Providers, Aggregators and Online Classifieds
I hear all the time that…Continue
Added by Sean V. Bradley on October 3, 2012 at 7:30am — No Comments
Fort Lauderdale, FL – September 24th, 2012— AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today the availability of a free white paper for auto dealers, titled Pre-Qualified Payment Marketing: Converting…Continue
Added by Josh Vajda on September 24, 2012 at 8:30am — No Comments
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
As a follow up to my recent blog on Internet Lead ROI, I would like to discuss another important metric for dealerships to track: the percentage of a store’s sales that can be attributed to Internet leads. Just like Internet lead ROI is not a simple formula that everyone can agree on, the percentage of sales that can be attributed to the Internet is not easy to…Continue
Added by Josh Vajda on September 18, 2012 at 10:35am — No Comments
As a 26 year retail veteran who has attended God-knows how many conventions, events and factory meetings in many countries, and as a speaker and trainer at my own events with experience in everything from selling the ticket, arranging…Continue
In one question, we asked:
FOR IMMEDIATE RELEASE
Cincinnati, OH and Fort Lauderdale, FL – August 21st, 2012—AutoUSA Internet Sales Solutions (www.autousadealers.com) and DriveItNow® announced today they will be presenting a workshop at the upcoming AutoConnections Conference & Exposition (AutoCon 2012) to be held in Las Vegas September 5th-7th. The workshop is titled Payment ProSM: The Game Changer. Real…Continue
Added by Josh Vajda on August 21, 2012 at 9:00am — No Comments
What do I mean by that, you may ask...
All of you know that the term "conversion" has several meanings, ultimately. One meaning could be converting a lead into a sale. One could mean converting a past sale into a new one or an upgrade. And there are many meanings. However, what it ALWAYS means is a successful 'upgrade' of the status of that consumer through your marketing and sales pipeline. Right?
So, you've heard a ton of recent expertise on what is, right now,…Continue
Added by Chris Purser on August 16, 2012 at 8:25am — No Comments
I remember my first off-site used car super sale and the sales meeting that preceded it. “Guys, forget about the sales process. Don’t worry about demo drives. When customers walk in, sit them down, ask a few questions and qualify them for a payment.” Those weren’t the exact words, but I’m pretty sure I took away the right message. With 1500 cars to choose from and hundreds of customers pouring into the stadium every hour, expediting the process and making it as easy as possible just made…Continue
Added by Josh Vajda on August 7, 2012 at 1:06pm — No Comments
Fort Lauderdale, FL – July 9th, 2012 – AutoUSA Internet Sales Solutions (www.autousadealers.com) today announced a milestone for the company; based on the total number of leads that AutoUSA has delivered from independent auto shopping web sites and the average closing percentage collected from AutoNation, AutoUSA’s Internet leads have contributed to the sale of an estimated 1.3 million vehicle sales since the year…Continue
Added by Holly Forsberg on July 9, 2012 at 8:45am — No Comments
I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.
Take a minute to watch the video and see my comments at the bottom of this page.…Continue
In this competitive market, we hear from many dealerships that they are struggling to engage their customers in two-way conversations. In particular with Internet leads, increasing the contact rate and getting the customers to respond can be a challenge since many customers receive emails and calls from several dealers in a short period of time. So what can you do to stand out and encourage a response?
Besides the best practices we all know about (respond quickly, give…Continue
Added by Josh Vajda on June 26, 2012 at 2:53pm — No Comments
Sales leads come in many different forms, yet few sales reps adjust their sales follow-up process to sync with the latest intelligence available about those leads. If not careful, they could be turning qualified sales leads into "not interested" responses or even worse, …Continue
Added by Ketty Colom on June 19, 2012 at 6:00am — No Comments
A long time ago, back when we used paper desk logs to track our showroom traffic, our salespeople were asked to complete a “source” box. We wanted to know how our customers heard about our dealership. Strangely, “Location” was the overwhelming favorite; according to our salespeople, very few customers came into the store because of our advertising. Of course, the phone calls and Internet (and fax, back then) leads we received told a different story. We just weren’t asking the question the…Continue
Sending out a monthly email newsletter is not only a cost-effective method for nurturing leads, but also keeps your dealership top-of-mind, builds trust and loyalty, and encourages the right buyers to engage with your sales team at the right time. According to the Marketing Sherpa 2012 Lead Generation Benchmark Report, “On average, organizations that nurture their leads experience a 45%…
Added by Aaron Hassen on June 7, 2012 at 12:34pm — No Comments