Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I'm so pleased to have Marc McGurren on the PCG Consulting team. Marc is a great teacher and leader and I'm learning more each week about the opportunities and profit leaks in dealership Internet departments.
Over the past few months I have been asking dealer principals and GM's to rate their Internet/BDC…Continue
Added by Brian Pasch on February 21, 2012 at 2:00pm — No Comments
Bellingham, WA—February 21st, 2012—AutoFerret.com announced today that its Automated Virtual Assistant (AVA) has sent her five millionth message to auto dealership customers. Considering that it takes an average of two minutes to compose an e-mail, that means AVA has added 10 million minutes of productivity to dealerships’ Internet sales departments nationwide. For each dealer using AVA, that breaks down to more than 16,000 e-mails that the sales team did not have to write.…Continue
Added by Holly Forsberg on February 21, 2012 at 7:39am — No Comments
That’s what I heard most at NADA 2012. Dealers are re-building their Internet marketing departments and they’re pretty excited about it. For the first time in years, many dealers are hiring additional staff to help with increased Internet leads and increased sales. Yet they are doing so cautiously, and from what…Continue
Bellingham, WA—February 13th, 2012—AutoFerret.com announced today that vehicle sales data analyzed during the month of January 2012 reveals that its Automated Virtual Assistant (AVA), offers proven ROI for auto dealerships. Eight random dealerships that use AVA allowed AutoFerret.com to access their data for the purpose of analyzing ROI. The average closing rate on leads contacted by AVA was 27.8%, compared with an industry average of 6-12%. Additionally, AutoFerret.com…Continue
Added by Holly Forsberg on February 13, 2012 at 9:35am — No Comments
Best-of-Breed Live Chat and Targeted Incentive Technologies Combine to Drive Qualified Showroom Visits and Conversions
NEW YORK, NY -- (Marketwire -01/31/12) - Today, two leading technology providers in the automotive marketing industry, ActivEngage and HookLogic, announced a strategic alliance combining the companies' live chat and targeted incentive technologies into a…Continue
Added by Justin Braun on February 6, 2012 at 9:10am — No Comments
Fort Lauderdale, FL – January 30th, 2012 – BOOTH 1415, NADA 2012—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that Dick Brooks Honda in South Carolina has generated an average of 60 showroom visits per month using one of AutoUSA’s products, ShowProSM, powered by HookLogic. ShowPro is an incentive marketing program that offers consumers a $25 gift card for showing up at a particular…Continue
Added by Holly Forsberg on January 30, 2012 at 7:59am — No Comments
I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.
This first contact, called the…Continue
Fort Lauderdale, FL – January 23rd, 2012 – Booth 1415, NADA—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced it will feature its new product line-up at NADA in Booth #1415. The products are designed to help auto dealer Internet sales departments address their biggest challenges, including staffing issues, adhering to written processes, increased competition and more. AutoUSA recently re-positioned itself,…Continue
Approximately 80% of dealerships have a social media program, with some dealers reporting great success. Others, not so much. Some dealership Facebook Pages have thousands of fans and are very active, while some have only a few fans and employees and post irregularly. Some dealers get plenty of feedback from their fans, and some dealers continually post in a vacuum.
But even if your Page has thousands of active fans, do you know how many of them are in the market for a…Continue
Added by Josh Vajda on January 19, 2012 at 8:00pm — No Comments
Right now, automotive dealerships across the globe are seeking ways to sell more vehicles in a market that appears to be on the upswing. 2012 will see a majority of dealerships dedicating more resources to their …Continue
Added by Justin Braun on January 19, 2012 at 7:00am — No Comments
Imagine driving more chat conversations than you ever thought possible! Proactive dealer chat invitations have …Continue
Added by Justin Braun on January 12, 2012 at 10:46am — No Comments
Inbound Marketing is the most effective technique to sell vehicles on the Internet and automotive …Continue
Added by Justin Braun on January 5, 2012 at 8:30am — No Comments
Inbound marketing is the practice of getting yourself “found” by people already learning about and shopping in your industry. For dealers, this means …Continue
Added by Justin Braun on December 29, 2011 at 8:00am — No Comments
Do you remember the scene from Titanic where the band played as the ship sank?
Some Dealers continue to repeat the same mistakes in marketing and advertising over and over again, which haven't worked in years. Sales decline or stagnate yet they continue to play the music as…
Added by Chris Justice on December 20, 2011 at 7:17pm — No Comments
“Blogging is the most underutilized yet powerful marketing force that dealers have at their disposal.”
That’s what automotive…Continue
At ActivEngage, we are our own largest customer. We use the very live chat and real-time analytics reporting software that we sell to dealers every day to engage visitors on our website and to provide the managed live chat service for…Continue
Added by Justin Braun on November 3, 2011 at 7:30am — No Comments
Stranding 150 customers in a plane for more than 7 hours on the tarmac will definitely piss them off. Jet Blue’s operations and customer service …Continue
Added by Justin Braun on November 1, 2011 at 6:55am — No Comments
Your dealership’s website has a contact form and phone number, but does it have an online chat function? If it doesn’t, then you’re missing out on the newest way to engage online car buyers. Since people visit your website at different times during the day, they’re not always ready to call or submit information…Continue
You cannot manage what you can’t measure. As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …Continue
Added by Justin Braun on October 20, 2011 at 7:00am — No Comments
Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.
1. You have high volume and high bounce rate on your website.
2. You’re attracting the wrong people for the wrong reasons.
3. You’re getting time-wasting leads that don’t and won’t convert to sales.
4. You’re not prepared to deal with a high volume of leads.
5. Facebook fans like a game on your…