Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
When we look at texting as it pertains to the car business, it's easy to see that the mobile revolution has people letting their fingers do the talking. It's a method of communication that is becoming the primary way for millions of people in North America. How does a dealership translate this trend into lead…Continue
Added by Jeffery Sterns on December 31, 2014 at 12:58pm — No Comments
In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a…Continue
Added by Timmy D. James on November 24, 2014 at 5:30am — No Comments
That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car…Continue
Added by Timmy D. James on November 17, 2014 at 5:00am — No Comments
In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from…Continue
Added by Jeffery Sterns on October 21, 2014 at 10:19pm — No Comments
It's very easy to get caught up in the big picture.
We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even…Continue
The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a…Continue
In most conversations, people in the automotive industry have a tendency to turn the conversation with the techniques we've been taught - building rapport, qualifying, leading the conversation,…Continue
Website chat is viewed by many dealers to be an alternative method of communication, as it should be. There are some who view it as a lead generation tool and they can look at numbers to show that they're getting more leads, but to truly test their results that must take a closer look.
For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to…Continue
Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments
That is the very definition of Automotive Inbound Marketing.
Have you ever noticed that the vendors in the automotive marketing space who are…Continue
One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to generate leads, but when collecting contact information is the primary goal, the whole point of chat is missed.
Here are some things that we have…Continue
Added by Jeffery Sterns on July 20, 2014 at 3:19am — No Comments
When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern.
1) We are thinking about whether a dealership has a mobile optimized website, and
2) We are thinking about whether or not the dealership is suited well for a text messaging campaign.
In the case of needing a mobile optimized website, it doesn’t really matter what your business sells, your location will benefit on a local level from having a mobile optimized website. …Continue
Added by Mike Maggs on July 17, 2014 at 6:00am — No Comments
Auto Dealerships are now taking advantage of SMS Text Message marketing to build a more profitable business. What text messaging offers the dealership is the ability to construct a contact database from the mobile telephone numbers of their patrons. Of course, having a contact database is not significantly different from having an email or newsletter list, except for people’s response to receiving text messages. Currently, according to multiple research firms, SMS messages are opened and…Continue
Added by Mike Maggs on July 14, 2014 at 8:30am — No Comments
The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business. The headache comes as a result of the new questions that mobile device use causes business owners to ask:
1) Will customers and prospects still visit my website? If so, how can they see it on that little screen?
2) If they are on the phone and not at their computer, will they read my emails?
At the same…Continue
Added by Mike Maggs on July 11, 2014 at 8:30am — No Comments
As an Auto Dealer, you know that one of the most important parts of your business is marketing and promotion. Reaching people with the right message about what you do is crucial to getting prospects to try you and getting customers to come back to you. In just the last two decades, there has been a dramatic shift from reaching people by newspapers, radio and broadcast television to reaching them on their personal computers. That does not mean that the need to advertise in newspapers,…Continue
Added by Mike Maggs on July 10, 2014 at 8:00am — No Comments
We installed our “Text Quote Button” at a Ford dealership and we continue to see an increase in mobile activity off their desk top website each month. Since the install of the Web To Text Lead Generator, consumer mobile leads almost doubled in 3 short months.
Consumers surveyed say, it makes it easier to negotiate and found the text option refreshing.
One consumer who came to the Florida area from Tennessee on vacation opted in for a text quote on a new truck and…Continue
Added by Mike Maggs on July 2, 2014 at 6:15am — No Comments
There is something going on with dealership websites that needs to stop ASAP!
It’s something that should be pretty obvious, but clearly isn’t.
Added by Brian Pasch on April 22, 2014 at 3:30pm — No Comments
Search Engine Optimization is all about drawing traffic to a website, and converting it into customers. That’s the bottom line, and when it’s summed up like that it sounds pretty straightforward. It isn’t.
The essence of Search Engine Optimization is making a website search engine friendly. Historically, the effectiveness of Search Engine Optimization, or SEO, has been measured by how the target keywords were ranked after a web search. That focus…Continue
One of J.D. Rucker’s outstanding blog postscame across my desk the other day and fueled lots of discussion in the ActivEngage offices. J.D. says that he sees way too many chat providers asking for lead info right off the bat - and we’ve found that this is one of the most destructive things you could do in a conversation. Asking for contact…Continue