Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey. Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to participate.
The survey is just 15 questions and will take less than 15 minutes to complete. When all responses are collected, we will randomly select one survey participant to…Continue
Added by Josh Vajda on September 11, 2013 at 7:33am — No Comments
Automotive Internet Sales Interviews TrueCar & Responds To Joe Webb & Brian Pasch...
It seems that there was a negative post about TrueCar recently, http://www.dealerknows.com/is-this-the-beginning-of-the-end-for-truecar/ Joe Webb of Dealer Knows published the post and then a lot of people in the industry started to jump on the band wagon of the negativity.…Continue
Added by Sean V. Bradley on August 30, 2013 at 1:00pm — No Comments
2013 is shaping up to be a good year for auto retailers, with sales expected to top 15 million for the first time since 2007. Several contributing factors to this success are credit-related, with more consumers qualifying for loans, lengthier terms and rising interest rates.
In its June 2013 State of the Automotive Finance report, Experian documents that subprime loans are on the rise again and that consumers within all credit tiers were able to obtain financing in Q1…Continue
Added by Josh Vajda on August 27, 2013 at 9:54am — No Comments
Added by Jonathan Floyd on August 26, 2013 at 7:30am — No Comments
General Motors (NYSE: GM …Continue
Added by Jonathan Floyd on August 26, 2013 at 7:00am — No Comments
Sean V. Bradley & Internet Director, Matthew Sears Discuss Autotrader & Conventional Marketing / Advertising...
Automotive Internet Sales recently had Internet Sales Director, Matthew Sears at corporate headquarters in New Jersey. We sat down with Matt and answered some of his questions…Continue
Added by Sean V. Bradley on August 25, 2013 at 4:49pm — No Comments
In the past, car shoppers understood that they would have to trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote”…Continue
Added by Myril Shaw on August 9, 2013 at 6:41am — No Comments
Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.
To some, it seemed crazy. Social media? For something other than branding? But…
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…Continue
Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments
Back in 2009, the team of Mike and Maaike, the designers behind Google’s G1 Phone among other innovations, released a concept design for the car of the future. Lost behind the futuristic glass enclosure and auto-drive capabilities were the reasons they undertook the project: “Freed from the monotony of driving, we can enjoy quality time while in transit: socializing, gaming, movies, business, videocalls, web surfing, sleeping or discovering new places with powerful voice controlled search…Continue
You are not alone if your are thinking something along the lines of, “I already have a website, do I really need a mobile website?” This is a natural reaction on many levels. The simple and fast answer to this question is, “Yes, you do need a mobile website and you need it badly.” In this article, we will look at the reasons that you need a mobile website and why you should immediately begin taking steps to create one for your visitors.…Continue
In the initial days of the Internet, it was fairly straightforward. There were few options for the consumer online, and most leads arrived…Continue
As our industry looks to the future, many experts claim the next logical step from online marketing is online sales: that is, completing the car sales process, or as much of it as possible, online. According to an IBM study last year, 21% of new car buyers never test drove a car before purchasing it, that percentage is likely to grow. In 2012, CNW Research stated that only 13% of millennials say a new vehicle ranks as the number one product projecting enviable status. This utilitarian…Continue
I’ve often advocated in my blogs the benefits of quoting a price to customers who submit leads with a price inquiry. If the customer is submitting leads to more than one dealership, not providing the price will likely eliminate you from consideration.
Yet, according to CNW Marketing Research, 70.5% of people finance their cars. That means the vast majority of Internet leads will take the…Continue
We all have listened to the untrained sales professional or Internet Coordinator spend half an hour selling the car to a customer over the phone; and the worst part about it is once he/she gives away all the info the majority of the time you never see the customer show up that he/she was talking to. …Continue
We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads. And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…Continue
Added by J.R. Batchelor on May 21, 2013 at 7:53pm — No Comments
Here is the 3rd party vendors hard line approach. We will only give credit to you if you meet the following:
The lead you received we previously sent it to you within 30 days. If it…Continue
Added by Robert Hildreth on May 13, 2013 at 3:33pm — No Comments
With all the noise about making the Industries more transparent you would think that the vendors that supply the those Industries and say they their purpose is to provide consumers more transparency would reciprocate and be transparent with their client base before…Continue
Added by Bill Cosgrove on May 3, 2013 at 7:04am — No Comments
With all the recent talk about cars.com it brings up an excellent discussion about knowing your providers and the interactions they have with the leads that they sell you, if they sell leads, or with the customers you advertise to on the providers “portal”. This includes manufacturer leads from Tier 1, Tier 2 and manufacturers 3rd party leads. Do the providers follow up with the leads? How many times? On what days? If a customer sends a lead through a third party that goes to the…Continue
The broad term “Internet Marketing” encompasses a fast-changing industry. In the past two years, “new” developments such as mobile, social and reputation management have quickly become mainstream, while the effectiveness of “old” methods such as banner ads and e-mail marketing have been debated.
While dealers should be aware of the latest technologies, ensuring that perceptions about the Internet and its capabilities is extremely important too. Here are three things every…Continue
Added by Josh Vajda on April 26, 2013 at 11:26am — No Comments