Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…Continue
Most dealers I know spend around $30, or more, per lead to drive more sales customers into the store. In many cases these leads contain little information that is actually useful to help close the customer. And, not all the information is accurate – perhaps the email is good but the phone number is not. It’s no…Continue
April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund…Continue
Added by David Metter on April 18, 2016 at 1:45pm — No Comments
Google has a new robust analytic platform so you can handle all of your tracking needs. With its 4 new products, we want to make sure you have all the information you need to succeed with Google Analytics 360.
Today on Hard Facts, Samantha covers all 8 tools that are included in the entire suite and how you can use them to benefit your business.…
Added by Paul Potratz on March 25, 2016 at 1:30pm — No Comments
The residents of Missouri and Illinois had a rough start to 2016 after the…Continue
Added by David Metter on March 17, 2016 at 9:07am — No Comments
How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking…Continue
Added by David Metter on March 7, 2016 at 10:00am — No Comments
Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear…Continue
Added by David Metter on January 7, 2016 at 12:00pm — No Comments
We talk to hundreds of dealers about live chat and were often surprised by internet managers who are clueless about their traffic and lead numbers. Certainly in the auto industry, an 'internet manager' can be anyone from a…Continue
What's the best way to generate more leads from your website? Contrary to popular opinion, the answer isn't to "get more website traffic." Although a comprehensive digital marketing strategy is key to driving appropriate traffic levels to your website, unless those visitors convert into leads, that's money down the…Continue
When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.
I thought I…Continue
Added by David Metter on August 24, 2015 at 5:30am — No Comments
Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a…Continue
Added by David Metter on August 13, 2015 at 5:30am — No Comments
If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior. In a…Continue
Added by David Metter on August 7, 2015 at 5:30am — No Comments
All dealerships get leads that originate from the Internet. Not all dealers, however, are equal when it comes to how they handle these leads. Ever wonder why some dealers are able to close Internet leads at 12+ percent, while others struggle to reach 6 percent? The reason has everything to do with how these leads are…Continue
According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…Continue
Added by David Metter on May 29, 2015 at 5:30am — No Comments
I seriously DO NOT GET IT? Why if car dealers have questions, concerns, problems, advice for 3rd party providers and online classifieds and ask them to PLEASE be on a JOINT panel with 6 OTHER 3rd party providers and 200+ DEALERS… why they would blow it…Continue
A large number of leads aren’t providing phone numbers, but the data teaches us to get these people on the phone if we want even a chance at selling them. Keep these 3 concepts in mind when asking for a customer’s phone number.
Added by Ben Laurent on March 31, 2015 at 1:29pm — No Comments
Cars.com Employee Responds To The Internet Sales 20 Group Invite...
Unfortunately, Chip Withrow responded to the Video Invite to set the record straight for 200+ dealers at the Internet Sales 20 Group in New York May 18-20
I don't think that AutoTrader.com and Cars.com will respond.…Continue
There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.
The days of reading long text…Continue
In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an…Continue
Added by Timmy D. James on January 12, 2015 at 3:30am — No Comments
When we look at texting as it pertains to the car business, it's easy to see that the mobile revolution has people letting their fingers do the talking. It's a method of communication that is becoming the primary way for millions of people in North America. How does a dealership translate this trend into lead…Continue
Added by Jeffery Sterns on December 31, 2014 at 12:58pm — No Comments