Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Do you have one of these 5 marketing viruses?
It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know)…Continue
Added by Paul Potratz on November 1, 2016 at 1:30pm — No Comments
We just launched our new site!
Because we’ve been so busy with making sure our site is just as robust and innovative as we are, we don’t have a new episode of Hard Facts this week.
This gives you a great opportunity to visit our new website and catch up on all the episodes you’ve missed! Check it out here:…Continue
Added by Paul Potratz on October 28, 2016 at 1:06pm — No Comments
It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.
By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…Continue
Added by Paul Potratz on October 21, 2016 at 7:27am — No Comments
Finally. Google has recently wrapped up two new updates.
Cross-device remarketing is definitely something that has been needed for businesses.
It will now allow you to advertise your products across multiple devices.
You might be thinking, “couldn’t we do…Continue
Added by Paul Potratz on October 7, 2016 at 2:00pm — No Comments
This industry will go extinct in 10 years. Can you guess which industry I'm talking about?
Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between.
It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us…Continue
Added by Paul Potratz on October 4, 2016 at 9:00am — No Comments
What can the power of a custom website do for you?
So many websites are templated and it's really important to stand out! Make sure you have the tools you need to have your website reflect your personality.
Click here to sign up for our website on customization!
Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments
Have you ever done research on your mobile device for something you really want to purchase?
Maybe you do all that research on your desktop and make the actual purchase on your mobile phone?
This week on Think Tank Tuesday, Paul discusses something that Google has finally…Continue
Added by Paul Potratz on September 27, 2016 at 12:00pm — No Comments
Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Rankbrain not only understands language semantics, but also complex…Continue
Added by Paul Potratz on September 23, 2016 at 1:00pm — No Comments
Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.
We’d love to hear…Continue
Added by Paul Potratz on September 20, 2016 at 2:32pm — No Comments
The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.
So, what do managers do when they get nervous in the middle of the month – perhaps sales…Continue
Added by Joe Orr on September 14, 2016 at 5:53am — No Comments
Mobile-geddon is upon us!
As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.…
Added by Paul Potratz on September 13, 2016 at 1:00pm — No Comments
LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it!
There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.
For more information, watch Samantha in this week's Hard…
Added by Paul Potratz on September 9, 2016 at 12:17pm — No Comments
With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently,…Continue
Added by Larisa Bedgood on September 7, 2016 at 7:07am — No Comments
Have you ever gotten an email from a retail store saying the sale is one day only?
This creates a sense of urgency for your customers, making sure they come to your business to make a purchase before time runs out.
Customers who feel a sense of…Continue
Added by Paul Potratz on September 2, 2016 at 12:30pm — No Comments
By now, I’m sure you’ve heard about Amazon’s entry into the automotive world… something I predicted quite a while ago and covered in previous blogs.
For the moment, Amazon is functioning as simply a new…Continue
Added by Joe Orr on August 31, 2016 at 6:06am — No Comments
Whether you like it or not, email marketing will always come in handy as long as you’re checking your email.
This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially. By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in…Continue
Added by Paul Potratz on August 30, 2016 at 6:04am — No Comments
LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.
LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career…
Added by Paul Potratz on August 26, 2016 at 9:35am — No Comments
Is your phone ringing off the hook? Probably not.
In this week's Think Tank Tuesday, Paul reveals that by sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.…Continue
Added by Paul Potratz on August 23, 2016 at 8:24am — No Comments
And, when both are presented on the same page, consumers would rather watch a video than read text. For that simple…Continue
Added by Timmy D. James on August 18, 2016 at 4:00am — No Comments
Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates.
Price ad extensions are the most useful to every business because it has…Continue
Added by Paul Potratz on July 29, 2016 at 2:00pm — No Comments