ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
I received a call from a dealer this week informing me that he was unhappy with the conversion rate of their website. Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website.
It seems that another dealer claims to have twice the conversion rate of his website platform! If it were true, you could imagine why this dealer was…Continue
Added by Stephanie Young on January 23, 2013 at 6:30am — No Comments
As TrueCar works to reposition itself as more dealer-friendly, and CarFax comes under continued scrutiny for charging dealers for the right to be chastised on the airwaves, Cars.com released teaser ads and focus group clips for their expensive Super Bowl campaign, according to an Automotive News article published today: http://bit.ly/WbTXac
To their credit, they make light of…Continue
PCG Consulting has just announced that attendees of the 2013 Digital Marketing Strategies Conference (DMSC) will be the first to be able to obtain copies of their latest book for car dealers; "Selling Cars in The Digital Age".
Car dealers who are looking to…Continue
Added by Brian Pasch on January 13, 2013 at 10:15pm — No Comments
According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…Continue
Added by Michael Cirillo on January 5, 2013 at 11:30pm — No Comments
While your dealership isn’t likely to produce the next “Gangnam Style” YouTube sensation, your presence on…Continue
Does Your Dealership Have a "Talk to the Dealer" Website Page?
Recently I was contacted by Darin Wade, the owner of the new Power Ford of New Mexico in Albuquerque to assist in the development of a BDC and Digital Marketing Strategy. One of the key differentiators that Darin had already implemented, which I became aware of…Continue
One of the first leads we received when we first started the Internet Department was from 3 hours away on a new Pathfinder. After an initial back and forth via email and a productive phone call, the salesperson went to the manager for some availability and pricing information. “Just get them in,” was the answer.…Continue
In October, we facilitated a panel called “The Five Things in Common That Successful Internet Departments Share” at the 13th Digital Dealer Conference & Exposition in Las Vegas. We were thrilled to have over 200 attendees and want to thank our panelists for doing a great job. We decided to share some tips from our panelists for the benefit of all who couldn’t make it to the conference in hopes that you’ll find it as helpful as the attendees did.
Added by Josh Vajda on December 4, 2012 at 8:48am — No Comments
Fort Lauderdale, FL – November 6th, 2012— AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that Tarry Shebesta, President of DriveItNow®, will present at the Kain Automotive Training’s 8th annual “Clients & Friends Workshop” to be…Continue
Added by Holly Forsberg on November 6, 2012 at 10:30am — No Comments
This is the third in a series of blogs I’ve been writing on metrics: in my last blog we discussed the average percentage of sales in dealerships that can be attributed to Internet leads. This week, I’d like to talk about average front-end gross per vehicle.
In a recent survey we conducted, we asked dealerships representing all types of makes…Continue
Fort Lauderdale, FL – October 8th, 2012— AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today the addition of five panelists to their scheduled workshop at the 13th Digital Dealer Conference & Exposition. Phil DuPree and Josh Vajda will present and moderate “The Five Things in Common That Successful Internet Departments Share” on Tuesday, October 23rd at 3:30 p.m. The panelists, all…Continue
Added by Holly Forsberg on October 8, 2012 at 8:02am — No Comments
The Truth About 3rd Party Lead Source Providers, Aggregators and Online Classifieds
I hear all the time that…Continue
Added by Sean V. Bradley on October 3, 2012 at 7:30am — No Comments
During this free 30 minute session, you will learn why your reputation is so important to your dealership, how it is affecting your sales, and what steps you can take to succeed to improve your reputation. You will learn the how to get more positive reviews and how to improve your…Continue
Added by Brent Albrecht on September 25, 2012 at 10:48am — No Comments
Fort Lauderdale, FL – September 24th, 2012— AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today the availability of a free white paper for auto dealers, titled Pre-Qualified Payment Marketing: Converting…Continue
Added by Josh Vajda on September 24, 2012 at 8:30am — No Comments
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
As a follow up to my recent blog on Internet Lead ROI, I would like to discuss another important metric for dealerships to track: the percentage of a store’s sales that can be attributed to Internet leads. Just like Internet lead ROI is not a simple formula that everyone can agree on, the percentage of sales that can be attributed to the Internet is not easy to…Continue
Added by Josh Vajda on September 18, 2012 at 10:35am — No Comments
As a 26 year retail veteran who has attended God-knows how many conventions, events and factory meetings in many countries, and as a speaker and trainer at my own events with experience in everything from selling the ticket, arranging…Continue
In one question, we asked:
FOR IMMEDIATE RELEASE
Cincinnati, OH and Fort Lauderdale, FL – August 21st, 2012—AutoUSA Internet Sales Solutions (www.autousadealers.com) and DriveItNow® announced today they will be presenting a workshop at the upcoming AutoConnections Conference & Exposition (AutoCon 2012) to be held in Las Vegas September 5th-7th. The workshop is titled Payment ProSM: The Game Changer. Real…Continue
Added by Josh Vajda on August 21, 2012 at 9:00am — No Comments