ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
I’d like to think that by now most dealerships have a written Internet sales process to handle Internet leads effectively. As the documented, researched and confirmed driver of “lead quality,” an established process is the key to obtaining a maximum ROI from Internet leads. Though many dealers are allocating a substantial portion of their marketing budget to attract Internet leads, many are still not achieving the recommended minimum of five times their ROI on those…Continue
The first Internet Sales 20 Group in Chicago was a HUGE Success!
One of the MOST exciting workshops was conducted by Sherry Hale of Dealix.
Sherry did an awesome job explaining in detail, EXACTLY how a dealer goes and sets up a POWERFUL3rd party provider strategy.…Continue
Added by Sean V. Bradley on March 7, 2013 at 7:30am — No Comments
If you are selling cars in a dealership, I’m guessing you’ve received many responses from…Continue
A quick jaunt through our reports in January proved most fruitful. I was very excited to see that more than 20% of our customers enjoyed 30 or more appraisal leads for the month of January. The start of a new year tends to be a beleaguered time for dealerships, especially in the Northern states.. As consumers make…Continue
Added by Marc Fishman on February 22, 2013 at 11:36am — No Comments
Added by April Lee on February 13, 2013 at 5:11pm — No Comments
This is HUGE NEWS!~
Autobytel is a Platinum Sponsor of the Internet Sales 20 Group and they are HUGE supporters of this event...
On top of ALL of the VALUE you get for signing up for this event...
* Being a part of the composite
* All of the field intelligence
* Tremendous amount of speakers, experts, Dealer Principals, GMs etc...
* Individual action plans, custom "exit" strategies...
* Powerful network on…
Added by Sean V. Bradley on February 5, 2013 at 9:53am — No Comments
AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that its recently launched website conversion tool, Payment Pro℠, is transforming the customer buying experience on auto dealership websites.
A vital part of the buying process for…Continue
Added by Josh Vajda on February 4, 2013 at 7:30am — No Comments
I received a call from a dealer this week informing me that he was unhappy with the conversion rate of their website. Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website.
It seems that another dealer claims to have twice the conversion rate of his website platform! If it were true, you could imagine why this dealer was…Continue
Added by Stephanie Young on January 23, 2013 at 5:30am — No Comments
As TrueCar works to reposition itself as more dealer-friendly, and CarFax comes under continued scrutiny for charging dealers for the right to be chastised on the airwaves, Cars.com released teaser ads and focus group clips for their expensive Super Bowl campaign, according to an Automotive News article published today: http://bit.ly/WbTXac
To their credit, they make light of…Continue
PCG Consulting has just announced that attendees of the 2013 Digital Marketing Strategies Conference (DMSC) will be the first to be able to obtain copies of their latest book for car dealers; "Selling Cars in The Digital Age".
Car dealers who are looking to…Continue
Added by Brian Pasch on January 13, 2013 at 9:15pm — No Comments
According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…Continue
Added by Michael Cirillo on January 5, 2013 at 10:30pm — No Comments
While your dealership isn’t likely to produce the next “Gangnam Style” YouTube sensation, your presence on…Continue
Does Your Dealership Have a "Talk to the Dealer" Website Page?
Recently I was contacted by Darin Wade, the owner of the new Power Ford of New Mexico in Albuquerque to assist in the development of a BDC and Digital Marketing Strategy. One of the key differentiators that Darin had already implemented, which I became aware of…Continue
One of the first leads we received when we first started the Internet Department was from 3 hours away on a new Pathfinder. After an initial back and forth via email and a productive phone call, the salesperson went to the manager for some availability and pricing information. “Just get them in,” was the answer.…Continue
In October, we facilitated a panel called “The Five Things in Common That Successful Internet Departments Share” at the 13th Digital Dealer Conference & Exposition in Las Vegas. We were thrilled to have over 200 attendees and want to thank our panelists for doing a great job. We decided to share some tips from our panelists for the benefit of all who couldn’t make it to the conference in hopes that you’ll find it as helpful as the attendees did.
Added by Josh Vajda on December 4, 2012 at 7:48am — No Comments
Fort Lauderdale, FL – November 6th, 2012— AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that Tarry Shebesta, President of DriveItNow®, will present at the Kain Automotive Training’s 8th annual “Clients & Friends Workshop” to be…Continue
Added by Holly Forsberg on November 6, 2012 at 9:30am — No Comments
This is the third in a series of blogs I’ve been writing on metrics: in my last blog we discussed the average percentage of sales in dealerships that can be attributed to Internet leads. This week, I’d like to talk about average front-end gross per vehicle.
In a recent survey we conducted, we asked dealerships representing all types of makes…Continue
Fort Lauderdale, FL – October 8th, 2012— AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today the addition of five panelists to their scheduled workshop at the 13th Digital Dealer Conference & Exposition. Phil DuPree and Josh Vajda will present and moderate “The Five Things in Common That Successful Internet Departments Share” on Tuesday, October 23rd at 3:30 p.m. The panelists, all…Continue
Added by Holly Forsberg on October 8, 2012 at 8:02am — No Comments